Sarah Ayodele Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Overseeing $1M in monthly Programmatic PMP revenue, with 10% + incremental value found month over month.• Built and developing a Revenue Operations spend & pacing tracker to help Sales and Operations teams report on performance.• Establishing and maintaining strong relationships with key client stakeholders, understanding their business goals and technical requirements.• Providing expert technical advice and guidance on product implementation, configuration, and troubleshooting to optimize customer usage.• Collaborating with sales, marketing, and product/engineering teams to ensure seamless customer experience throughout the lifecycle of campaigns.

New York, Ny, Us

• Managed programmatic partnerships totaling over $70M in annualized revenue, maintaining operational functionality and daily client communication. • Brand Safety & Ad Quality - Lead external partner initiatives to ensure ads adhere to PCH’s standards, while managing user experience and complaints. • I managed the Header Bidding onboarding of advertisers / SSPs - Post launch result was 20% + revenue increase & optimal CPMs.• Analyzed data from open market and buyers, then used findings to improve yield.• Collaborated with product, yield, sales and finance teams to ensure projects were executed successfully.• Identified key performance indicators and established measurement to evaluate campaign success.• Managed creative assets and tags for display ad campaigns across multiple platforms and devices.

Los Angeles, California, Us

• Collaborated with sales, product, brand strategy, solutions engineering and operations teams to ensure smooth launch of $50 million worth of custom campaigns• Partnered with engineering and product managers to identify bugs and test new ad products• Created an Operating Procedures manual for internal ad operations team • Enabled go-to-market strategy, including driving the adoption and learnings from new alpha and beta products• Main point of contact for sales and solutions engineering teams for troubleshooting & optimizations• Consultant to self serve clients - Provided technical solutions for campaign set up best practices • Member of the TikTok Verification & Brand Safety subject matter expert teamSubject Matter Expert, Brand Safety and Verification • The first point of contact for questions regarding verification and brand safety issues • Provided recommendations for procedural improvements• Defined procedures and operational standards

Los Angeles, California, Us

• Crafted SQL queries with various detail to pull data in order to assist sales planning in forecasting scale and performance for prospective clients• Analyzed multi device and OTT/TV conversions and data• Used Deal IDs to specifically target inventory with various types of Private Package transactions/pricing• Pre launch campaign QAing and testing creative functionality with third-party trackers to ensure accurate platform implementation• Built and launched campaigns in VideoAmp, DCM and Beeswax DSPs • Created and managed documentation to record new internal processes and to train new hires• Trained new hires on the Client Services Team• Tracked campaign performance with variety of 3rd party and 1st party pixels. Resolving tag issues • Created and managed data segments in order to build audiences• Direct liaison with Product teams internally and externally• Suggested product feature improvements, and tested new feature roll outs with engineering • Worked with Business development and Yield teams to source inventory to scale niche campaigns• Direct communication with agency and brand reps to solve tag and campaign issues• Technical Account Manager for our Self Serve client, and served as the first point of contact to improve campaign performance. Responsible for managing data ingestion, and data related enquires. I also created training and product documentation, along with conducting training for this client

Redwood City, Ca, Us

• Post Sizmek Acquisition, I partnered with clients & sales managers to understand key business challenges and performance metrics. I utilized technical resources and analytics tools to exceed those goals• Prepared and communicated campaign insights, reporting, and analysis against performance and delivery metrics• Responsible for executing new digital ad campaigns, ensuring health and growth after each launch• Executed Sizmek processes properly to ensure successful campaign launches• Analyzed clients growth and observing areas for expansion• Managed $3 Million in spend per quarter.

Redwood City, Ca, Us

• Responsible for executing new digital ad campaigns, ensuring health and growth after each launch• Trouble shooting client reported issues directly• Analyzing clients growth and observing areas for expansion• Fixing performance and delivery issues• Crafted SQL queries with various detail to pull data• Managed $10 Million in spend year over year• Provided clients with insights and reporting• Ensured all media plan requirements were implemented correctly in DSP• Assisted internal teams and clients, with campaign optimizations, ensuring on-time and complete delivery of online advertising campaigns• QA’ing and trafficking - Assisted with the continuous training of our outsourced QA and trafficking team• Assisted Account Managers with tracking, measurement, and post launch campaign activities; resolving delivery and performance problems related to set up or technical issues

Redwood City, Ca, Us

New York , Ny, Us

London, London, Gb