As the driving force behind the brand's comprehensive marketing strategy, I take the helm in crafting and executing marketing campaigns. My role includes managing brand identity, shaping compelling messaging, and effective communications.To ensure we stay at the forefront, I lead the product innovation and the commercialization process by establishing timelines and deliverables, conducting in-depth marketing research and analysis while keeping an eye on the performance of our initiatives, and providing valuable insights for continuous improvement.In seamless collaboration with the Sales team, I leverage market research and analysis to unearth new sales opportunities and remain attuned to industry trends and competitors.One of my notable accomplishments was spearheading a highly successful website revamp project in partnership with an external agency. This project not only enhanced the user experience but also optimized SEO, resulting in increased web traffic and conversions.

I took the lead in consolidating our communication and content strategy, aligning messaging, and ensuring consistent branding across multiple touchpoints to enhance engagement with our valued retail partners. I led the in-house brand packaging revamp by ensuring seamless communication between the marketing team and our creative agency to drive the commercialization process effectively and guarantee the timely delivery of essential assets.Additionally, I played a pivotal role in building and fortifying strategic relationships with vendors, advertising agencies, and esteemed industry partners to drive collaborative marketing initiatives forward.My responsibilities included overseeing campaigns from conceptual planning to final implementation in close collaboration with our creative agency.Furthermore, I helped with event coordination efforts for trade shows, efficiently managing administrative logistics, coordinating exhibitor participation, and executing effective event promotion strategies.

• E-mail Marketing Campaigns + post-campaign analysis & reporting• Trend research and content creation• Website maintenance and private label website creation• Creation of artwork & content for print media (catalogues, pamphlets)• Promotional calendar planning

• Planning, distribution, and control of sales promotions• Briefing, execution, and evaluation of direct marketing campaigns on- and offline for customer acquisition• Person in charge for the overall coordination of catalogue and other print media productions with purchasing, merchandising, print office, postal distribution, and marketing• Campaign maintenance in SAP• Assistance in gift planning, maintenance, and distribution

Assistance in marketing projects and database management

• Product selection, design of page plan, layout coordination and content management of Educanda´s product catalogues• Screening of online shop contents for SEO potentials and updating product and category descriptions accordingly• Design of weekly product and workshop newsletters• Fostering customer relationships with social media channels• Assistance, setup and participation in workshops and events• Competitors analyses and monitoring

• Research and creation of business, revenue, market shares reports and interconnected analyses and evaluation• Creation of competitor analysis• Organization of the worldwide NIVEA Baby team events• Assistance in a variety of projects ( legal aspects of product descriptions,• Assistance in E-commerce projects

• Customer relationship management• Acquisiton of new customers• Distribution of promotion material• Organization of travel events• Organization of and participation in fairs and events• Analyses of revenue of the German market and the German market position

Officially recognized in Hotel BusinessScope of duties:Front Office & Reservations Conference & Events Service Housekeeping Controlling, Purchasing Food & Beverage