A commercially minded and dynamic marketing and communications professional, working with Small and Medium Businesses to implement and deliver truly customer led marketing plans and activity that are realistic to the business and budget. With a proven record of increasing revenue and growth by up to 50%. In my experience companies sometimes find themselves in a catch 22 situation when they are trying to grow, they need to take on more resource and at the right level to succeed but do not want to commit to a permanent head until they see the additional revenue. That's where freelance fits in perfectly - a resource with all of the experience, dedicated to helping you grow, but on a flexible basis.Specialising in:Strategic marketing planning and implementationBranding and identityCampaign management and deliveryMarketing communicationsEvents and conferencesCampaign analyticsI have chosen to take this route in my career as it allows me variation and flexibility but most importantly it gives me great satisfaction working with a company and helping them succeed. So if any of this sounds familiar please get in touch today to see how I could be of help to you. Sarah@themarketingspot.co.uk.
The Marketing Spot
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Freelance Marketing ManagerThe Marketing Spot Nov 2015 - PresentNorthamptonshire, England, United Kingdom
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Product ManagerHowdens Joinery Co Apr 2015 - Nov 2015Northampton, United Kingdom -
Paperlinx Uk And Ireland Marketing ManagerPaperlinx Feb 2013 - Mar 2014Northampton, United KingdomJob Purpose: To develop and protect the PaperlinX brand and provide strategic marketing expertise across the UK and Ireland coherently. To provide direct line management and support to the Marketing team. Reporting into the Group Managing Director.Key Skills & Achievements: Managed a Companywide rebrand, amalgamating c.25 brands under the parent brand, created and introduced brand guide lines to ensure a consistent and uniform brand. Managed and mentored a marketing team of 6, including a Communications Manager, Print Room Manager, Graphic Designer, Marketing Co-ordinators and Administrator. Controlled and organised the marketing teams workflow, delivered team building sessions and team appraisals, with responsibility for team recruitment when necessary. Managed Marketing team through 2 business change programmes/company restructures to support company in aligning resources to group results, meeting saving targets of c.£200k.
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Marketing Manager - Paperlinx SolutionsPaperlinx May 2012 - Jan 2013Job Purpose: To provide strategic marketing expertise to ensure marketing activity is created and deployed to support divisional sales targets to acquire, retain and increase customer spend across three major growth areas in the business. Key Skills & Achievements: Created a cohesive approach across sectors, identifying opportunities for jointly run activities to build brand awareness and utilise budgets effectively resulting in a saving of 25%. Created and implemented key events to ensure products, services and brands were effectively marketed, achieving £450k additional revenue and maximum attendance numbers. Protected and enhanced the customer journey to support and achieve a key business objective to drive incremental sales up by £7k per month Budget management that included supplier negotiations to agree annual financial support of £450k.
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Customer Segment Manager - ResellerRobert Horne Group Nov 2008 - May 2012Job Purpose: To device and implement customer marketing plans to increase loyalty and exceed acquisition targets to support divisional sales plans. Key Skills & Achievements: Initiated formal and informal customer research to develop a Customer Value Proposition to shape future marketing plans. Implemented an acquisition campaign resulting in 16% response rate to the initial campaign and a 50% increase in account numbers in a 12 month period. Devised a marketing strategy to introduce two key diversified product areas resulting in a 50% acquisition rate in the first product and 55% in the second in the first 12 month period. Created marketing programmes for strategically important customers to ensure key products and brands were effectively marketed achieving 50% sales increase over the period which levelled out to 25% across the year.
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Brand ManagerHoward Smith Paper Group Mar 2007 - Nov 2008Job Purpose: To develop and lead marketing campaigns for key product ranges including OEM brands such as HP and IBM and the management of product life cycle.Key Skills & Achievements: Worked as the lynch pin between internal and external stakeholders to ensure seamless delivery of customer own branded products worth £5million per annum. Implemented product branding with our European partners and managed the on-going promotion for our in house product brand worth £4million per annum. Worked on New Product Development with key supplier to introduce new products, launching a new 'Everyday Paper' which quickly grew to account for £2.5million of a £6million range.
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Account Manager RetailHoward Smith Paper Group Dec 2005 - Mar 2007• Attracting new clients and cultivating existing relationships; identifying new business opportunities to maximise revenue growth within the business• Delivering exceptionally high levels of customer service to increase brand loyalty and improve customer relationships; developing new innovative business lines whilst maximising existing lines, ensuring that annual targets are met and often exceeded• Negotiating promotional rebate rates and ensuring the ongoing management and monitoring of promotions
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Buying And Promotions Co-OrdinatorDcs Europe Plc Aug 2004 - Dec 2005• Managing and co-ordinating all the promotional activity for this prestigious supplier of household and beauty products; including the production of the tri-weekly promotional magazine ensuring that the best promotions are effectively marketed• Developing brand awareness via marketing campaigns and managing the design team to ensure that any printed materials are of high quality and that layout and design are first class• Account managing 15 major suppliers including L’Oreal and J&J to ensure appropriate stock throughput to meet client demands by liaising with internal sales teams and warehouse managers and external clients• Organising new lines and undertaking price management to ensure continued revenue growth for the company, and monitoring customer and supplier service levels to ensure excellent customer service -
Trainee Project ManagerSitel Uk Ltd Jul 2001 - Oct 2002• Supporting the Client Delivery Manager and Project Managers in a busy national call centre ensuring reports and data are accurate and timely; well presented and of a high standard• Providing a wide range of administrative duties including the organisation of team incentives; management of the customer complaints process and analysis and interpretation of contract data, plus the delivery of training to call centre staff to enable them to effectively manage the call centre operation
Sarah Barnes Education Details
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Stratford Upon Avon College Of Fe
Frequently Asked Questions about Sarah Barnes
What company does Sarah Barnes work for?
Sarah Barnes works for The Marketing Spot
What is Sarah Barnes's role at the current company?
Sarah Barnes's current role is Helping SME's market their business for growth & revenue success.|Freelance|Experience without the long term commitment|.
What schools did Sarah Barnes attend?
Sarah Barnes attended University Of Luton, Stratford Upon Avon College Of Fe.
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