Sarah Beatty, Apr Email and Phone Number
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Results-driven leader with 15+ years of experience delivering audience engagement, organizational clarity, and growth. Leads PR, marketing, media, and communications metric-based strategies. Uses entrepreneurial approaches to solidify brand and mission. Implements infrastructures and metrics such as paid, earned, shared, owned (PESO) model and Meltwater, Prezly, Sprout, and other tools to improve efficiency and secure return on investment (ROI). Builds and manages award-winning crisis communications and strategic communications.Metric-Driven Strategist: Creates forward-thinking PR, communications, and marketing initiatives. Boosted Lung Cancer of America’s podcast 108%. Secured 626K broadcast impressions and 133 digital mentions for Rocky Ford Growers’ Association. Gained 23K social media post impressions for Day at the Chef’s Table. Revenue Generator: Creates accessible, human-focused content, messages, PR, storytelling, videos, podcasts, and media initiatives. Developed strategies, implemented projects, and monitored metrics, expanding awareness and capturing markets for Craftsy, KMGH-TV (ABC), Sopris West Educational Services, Lung Cancer Foundation of America, King Soopers, Hirakata Farms, Rocky Ford Growers Association, and other organizations.Empowering Leader: Builds, coaches, and guides cohesive teamwork with welcoming culture of diversity, inclusion, and belonging. Led M&C Communications team through technology transformation by implementing shared cloud-based productivity platform, resulting in consistent workflow, metrics, bandwidth, and efficiency. Provided coaching, media training, and problem-solving. Implemented PESO model, boosting PR campaigns.
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Director Of CommunicationsColorado Ski Country UsaDenver, Co, Us
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Director Of CommunicationsColorado Ski Country Usa Aug 2022 - PresentDenver, Colorado, United States -
Vice President Public RelationsM&C Communications - Public Relations Jan 2016 - Aug 2022Denver, Co- Expert in using the PESO model (Paid, Earned, Shared, Owned) to power change-focused public relations campaigns.- Amplify client stories using owned media: websites, press releases, video, podcasts and photography.- Earn media for clients by building relationships with influencers and being a recognized reliable media partner with strategically pitched content. - Develop engaging shared/social media using creative content maps and powerful social media campaigns. - Accountable for coordinating best paid media options for clients based on client needs and budget. - Trusted business strategist through leading M&C to define and streamline internal processes as the team expanded, rebranded, and added clients, responsible for implementing shared, cloud-based productivity platform, creating a consistent workflow, analyzing and implementing powerful digital tools and creating an updated, SEO-focused website.- Accountable for analysis and implementation of advanced digital analytics tools (Prezly digital newsroom platform, Sprout social media management and analytics, Meltwater digital analytics platform) into the public relations workflow, using metrics to guide research, planning, implementation and evaluation.
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Video ProducerHijinx Productions Jun 2006 - Feb 2016Greater Denver Area- Partnered to tell client stories through video: developing and tracking project plans and budgets, researching, scriptwriting, hiring and supervising crew and talent, planning shoot logistics, coordinating with security, public relations personnel and location owners, working within security and privacy restrictions, ensuring broadcast-quality video and audio, conducting interviews and directing shoot, working with editors/graphics/audio engineers during post-production and final project delivery.- Planned cohesive content specific to season and market for Dig In, a garden-to-table gardening show airing in Denver, Dallas, Seattle, Minneapolis, and Chicago, and Good Design Colorado, an interior design show. Responsible for creating show templates, working with show hosts/content experts to define content and interviews, managing shoot schedules, securing locations/permissions, coordinating local and remote crews, overseeing post-production, and ensuring sponsored content placement.- As a contract producer, director, and field producer, I worked on “House Hunters,” “The Ultimate Sportsman’s Lodge,” and various corporate projects to manage production crews, track budgets, research and write scripts, create string outs in Final Cut Pro, Adobe Premiere, and Avid, and supervise post-production teams.
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Instructional Producer - Video Content ProducerCraftsy Mar 2015 - Oct 2015Denver, Colorado- Instructional video production team lead in producing television-quality classes for online education company catering to dedicated crafters. - Directed a highly collaborative team of acquisition editors, content experts, video production crews and on-camera presenters to create classes in gardening, cooking, baking, paper making, jewelry and photography. - Accountable for broadcast-quality video production from content development through post-production, working with talent to bring out the best on-camera delivery, quickly learning the content for each class and collaborating with content developers, graphics teams, production crews and editors to ensure top-notch content throughout the production life cycle.
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Digital Media ProducerSopris Learning Jul 2000 - Jul 2007Longmont, CoResponsible for managing all aspects of video, audio, CD-ROM and DVD productions from concept to finished product: scope and design, developing and tracking budgets from a few thousand dollars to $500,000 grant-funded projects, content and scriptwriting, pre- and post-production, and supervising outside vendors. Collaborated with cross-functional content teams to create efficient internal production processes. -
Television News ProducerKmgh-Tv Sep 1999 - Jul 2000Denver, CoResponsible for all aspects of live news production from the daily planning meeting to live broadcast. I was responsible for selecting news content and format, scriptwriting, coordinating show resources, managing reporters/photographers/live crews, ensuring content quality and adherence to station standards and AP Stylebook, posting and updating Web content.
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Television News ProducerKgw Is An Nbc Affiliate Television Station Serving The Portland, Oregon Dma Jun 1998 - Oct 1999Portland, Oregon Area -
Television News ProducerKdrv Newswatch 12 1997 - 1998Medford, Oregon Area
Sarah Beatty, Apr Skills
Sarah Beatty, Apr Education Details
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Journalism And Technical Communication -
Journalism
Frequently Asked Questions about Sarah Beatty, Apr
What company does Sarah Beatty, Apr work for?
Sarah Beatty, Apr works for Colorado Ski Country Usa
What is Sarah Beatty, Apr's role at the current company?
Sarah Beatty, Apr's current role is Director of Communications.
What is Sarah Beatty, Apr's email address?
Sarah Beatty, Apr's email address is sa****@****ons.com
What is Sarah Beatty, Apr's direct phone number?
Sarah Beatty, Apr's direct phone number is +130394*****
What schools did Sarah Beatty, Apr attend?
Sarah Beatty, Apr attended Colorado State University, The University Of New Mexico.
What skills is Sarah Beatty, Apr known for?
Sarah Beatty, Apr has skills like Video Production, Video, Television, Post Production, Editing, Producing, Multimedia, Media Production, Videography, Journalism, Broadcast, Web Video.
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