- Led the implementation of the first corporately ran CRM system by partnering with IT, system vendor and marketing- Responsible for complete system adoption including rollout, training, and support- Increased user adoption by 154% within the first 6 months and now support more than 1,450 paid subscribers and 4,000 base users - Acted as liaison between product and sales team to understand user demand of new features and prioritize product roadmap- Managed a team of five employees including support, training and system architect

- Project management for the company's proprietary marketing portal, including overseeing updates, uploads and upgrades- Acted as the liaison between the marketing portal vendor by leading weekly status calls and daily communication regarding system issues and upgrades

- Provided monthly trainings, one-on-one meetings, monthly goals, and tasks for Marketing Support team members - Tested marketing materials in the marketing automation system to ensure they function properly with the correct compliance disclaimers and required verbiage/logos - Collaborated with creative team to design new and updated marketing materials on a regular basis- Managed automated campaigns to ensure new collateral is uploaded, scheduled, and functioning properly- Ordered 5,000+ promotional items for monthly automated campaign and worked with the print vendor to ensure items were mailed out to recipients in a timely manner- Wrote bi-weekly communication to the sales network regarding marketing automation system features and updates- Oversaw state and internal compliance audits of marketing collateral

Produced compliant marketing collateral for sales and corporate teams that contributed to the overall success of business and marketing programs. Assisted with developing and executing strategic marketing campaigns that enhanced the company’s presence in key markets.- Wrote, proofed, and edited time-sensitive marketing collateral for sales and corporate teams including brochures, flyers, billboards, direct mail pieces, email blasts, print ads, press releases, radio spots, and more. - Partnered with internal departments including Products and Legal to develop compliant marketing collateral that support business objectives- Maintained and created engaging content for the corporate social media pages

Trained sales team members on the marketing automation system that contributed to their overall sales success. Collaborated with internal teams to plan marketing campaigns and create new marketing collateral that supported business growth.- Conducted live webinars informing sales team members how to maximize their use of the company's proprietary marketing automation system on a weekly basis- Provided exceptional service to internal team members for all marketing needs - Formatted and scrubbed contact databases in Microsoft Excel - Compiled marketing materials for state compliance audits

- Supported the marketing team including the SDM with daily functions including updating calendars, coordinating meetings and maintaining the marketing status report on a daily basis to track projects to ensure the team met deadlines- Proofed, edited and approved time-sensitive marketing collateral for all internal departments including posters, brochures, flyers, menus, banners, rack cards, signs, billboards, direct mail pieces, email blasts, print ads, and radio and TV spots- Updated the property website by adding current content, monthly promotions and ticket sales- Reviewed monthly media buys and inserted the creative to be used in our radio, TV and print ad placements - Maintained the advertising expense report, assisted in forecasting advertising expenses and submitted month end accruals to the finance department - Researched local competition, media and industry trends to assist in strategic planning- Ordered marketing collateral and supplies using Stratton Warren MMS System - Attended and facilitated events for guests including VIP meet-and-greets before concerts- Wrote news releases, media alerts, entertainment lineups and a fact sheet in AP style- Managed the property’s social media websites and gained more than 600 Facebook “Likes” within 3 months- Received “Service Star Award” in November of 2013

- Provided administrative support to the HR Manager and Senior Director of HR by updating various reports including termination and dual-rate reports using Microsoft Excel- Completed new hire paperwork during job fairs and explained the orientation process to new hires- Generated new hire profiles in Infinium and validated I-9 documentation on E-Verify - Filed confidential employee paperwork, including new hire packets, signed policies, and payroll paperwork, and organized personnel files - Prepared, mailed, and filed employee termination paperwork with the company and online with the state- Designed, wrote and edited the weekly employee newsletter which included employee highlights, property updates, employee events and a healthy lifestyle column- Created, wrote and edited the monthly management newsletter entitled "Leadership In Focus," which was created to grow the management team in various areas including hiring and team building- Designed and wrote copy for posters regarding employee events and company policies and procedures - Updated the community outreach program's Flickr account- Wrote and sent emails using Microsoft Outlook to more than 200 employees on a daily basis- Decorated employee bulletin boards and replaced posters in back of house areas on a weekly basis

- Wrote and edited news releases for clients regarding current events- Attended and facilitated events and meetings for clients- Evaluated different social media purposes, effects on business and measurement tools- Generated invoices using QuickBooks for clients purchasing promotional products - Maintained marketing merchandise inventory, shipping and receiving reports using Microsoft Excel on a daily and monthly basis - Created a social media plan and monthly calendar for a client using Microsoft Word

- Designed marketing materials including flyers, brochures and a postcard using Adobe Photoshop and InDesign to better fit the organization’s objectives for fundraising- Planned and updated a social media calendar based on events, holidays and the organization’s needs which helped gain more than 200 followers on Facebook- Contacted local media outlet regarding information about major events- Wrote and edited news releases, media alerts, a fact sheet and a feature story in AP style- Published twice in the Denton Record Chronicle and Neighborsgo Lewisville edition

- Researched several topics including hospitality media outlets, local competition and other restaurant trends for clients assisting in overall strategic planning- Tracked and organized client media hits in print media, news websites and blogs on a daily basis - Updated media contact list with more than 300 contacts by calling media outlets and online research- Attended and facilitated promotional events for clients and VIP guests on a monthly basis- Promoted clients through news releases, fact sheets, media alerts, E-Blasts and newsletters on a weekly basis