Sarah Benton

Sarah Benton Email and Phone Number

Global Lead - Product and Innovation Communications @ On
London, England, GB
Sarah Benton's Location
London Area, United Kingdom, United Kingdom
Sarah Benton's Contact Details
About Sarah Benton

I’m a skilled storyteller with almost two decades of experience as a strategic copywriter and content marketer working with global brands and international publications. I can help you with story ideation and creative direction, content strategy, storyboarding and scriptwriting, tone of voice development, media messaging and strategy, and editorial copywriting such as interviewing and blogging. When not defined by my job I'm a nature & animal lover, sustainability and circularity promoter, cancer survivor, snowboarder, hiker, climber and ocean addict.

Sarah Benton's Current Company Details
On
Global Lead - Product and Innovation Communications
London, England, GB
Website:
on-running.com
Employees:
8137
Sarah Benton Work Experience Details
  • On
    Global Lead - Product And Innovation Communications
    On
    London, England, Gb
  • On
    Global Lead - Product & Innovation Communications
    On Jun 2024 - Present
    London Area, United Kingdom
  • Ellen Macarthur Foundation
    Senior Writer & Editor
    Ellen Macarthur Foundation Nov 2022 - May 2024
    Cowes, England, United Kingdom - Global Hq
    I managed the development of core messaging across the Foundation’s circular economy initiatives (plastic, food, fashion), collaborating with internal and external topic experts. I wrote C-suite level speeches and media op-eds, conducted in-house media training and acted as a gatekeeper on tone of voice.I collaborated with WWF, the UN, WRAP, and The Economist on communication campaigns.
  • The North Face, A Vf Company
    Senior Creative
    The North Face, A Vf Company Mar 2019 - Oct 2022
    Switzerland - Emea Hq
    Top three achievements:* Provided copy direction and creative story development for EMEA ad campaigns on TV, social, digital and OOH* Relaunched, then became editor of, the brand’s content marketing blog, interviewing a range of high-profile athletes and influencers * I developed the entire EMEA copy strategy and project managed its regional implementatio
  • Fjällräven
    Social Media & Content Marketing Manager
    Fjällräven Jan 2016 - Mar 2019
    Stockholm, Sweden - Global Hq
    Top three achievements:* Relaunched, then became editor of, the brand’s content marketing blog - managed the project from start to finish* Developed, launched, and then managed the social media and influencer strategies, enabling us to increase the size of our social media presence 10-fold* Managed, supported, and developed a global team of social media executivesI also guest-lectured at Bergs School of Communication in Stockholm on social media strategy.
  • Ikea Communications
    Senior Creative Copywriter
    Ikea Communications Jan 2014 - Dec 2015
    Älmhult, Sweden - Global Hq
    Top three achievements:* Developed and launched IKEA Ideas, a content marketing blog that rolled out globally * Harmonised visual and written storytelling through on-set creative direction* Launched key sustainability campaigns, including the global rollout of LED Lighting and More Sustainable Cotton.
  • Sarah Benton
    Freelance Journalist & Digital Copywriter
    Sarah Benton Jan 2009 - Dec 2013
    Top three achievements:* Launched my own writing services business * Became a trusted, repeat writer in my favourite magazine, Cooler, writing about women in adventure sports * Launched several SEO & content marketing blogs for a range of clientsAreas of expertise:*Outdoor adventures*Women's adventure sport*Women's fitness*Adventure travel*Product reviews*Lifestyle and culture
  • Sapientnitro
    Social Media Community Manager
    Sapientnitro May 2011 - Dec 2011
    London, United Kingdom
    Top three achievements:* Tripled community user numbers * Secured an average user engagement rate of 2.5% * Successfully piloted influencer content
  • Travelzoo
    Digital Travel Journalist
    Travelzoo Aug 2007 - Dec 2008
    London, United Kingdom
    Top three achievements:* Part of the team that doubled the number of newsletter subscribers to over 1 million* Helped launched sponsored content pages* Became responsible for the top two most popular sections of the website

Sarah Benton Skills

Copywriting Writing Blogging Social Media Web Content Copy Editing Journalism Seo Facebook Editing Photography Content Creation Freelance Writing Web Content Management Editorial Link Building Content Management Translating Swedish To English

Sarah Benton Education Details

Frequently Asked Questions about Sarah Benton

What company does Sarah Benton work for?

Sarah Benton works for On

What is Sarah Benton's role at the current company?

Sarah Benton's current role is Global Lead - Product and Innovation Communications.

What is Sarah Benton's email address?

Sarah Benton's email address is sa****@****ail.com

What schools did Sarah Benton attend?

Sarah Benton attended University Of Cambridge, London School Of Economics And Political Science, City College Brighton And Hove.

What are some of Sarah Benton's interests?

Sarah Benton has interest in Writing, Kayaking, Reading, Swimming, Digital Photography, Health, Children, Blogging, Cooking, Languages.

What skills is Sarah Benton known for?

Sarah Benton has skills like Copywriting, Writing, Blogging, Social Media, Web Content, Copy Editing, Journalism, Seo, Facebook, Editing, Photography, Content Creation.

Who are Sarah Benton's colleagues?

Sarah Benton's colleagues are Marco Ruzzi, Garrett Fuerte, Veerendra Kumar, Taylor Brianna, Oumaima Ait Lgharouch, Natasa Radovanovic, Caroline Austin.

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