Group Brand Content Manager
CurrentBrand Development:• Design the employer brand and develop a communication package for the global HR network.• Work on repositioning the Tarkett brand as "Tarkett Human-Conscious Design" and develop a suite of internal and external tools to promote the brand.• Design brand guidelines and ensure their internal deployment.Editorial Strategy:• Define and implement an editorial strategy to enhance the company's image both internally and externally.• Create and manage an editorial committee for content sharing and message consistency across the Group. • Create content tailored for online and offline tools (articles, videos, motion design, infographics, activity reports, corporate brochure, podcasts) in collaboration with the different entities (North America, EMEA, LATAM, Eastern Europe and APAC) and the Group's functions (R&D, Operations, HR IT).Digital Communication Projects:• Implement a new social intranet, from the site design in collaboration with stakeholders to the change management at Group and local level.• Redesign the corporate website www.tarkett-group.com.C-level Communication:• Organize the annual seminar for the Top 100 Leaders, overseeing content creation and event management.Management:• Lead a team of 2 people (Internal Communication Officer and Group Digital Manager).• Manage the budget for all communication and branding initiatives.
