Sarah Bernard Email & Phone Number

Paris La Défense, FR

• Brand Development:
• Design the employer brand and develop a communication package for the global HR network.
• Work on repositioning the Tarkett brand as "Tarkett Human-Conscious Design" and develop a suite of internal and external tools to promote the brand.
• Design brand guidelines and ensure their internal deployment.Editorial Strategy:
• Define and implement an editorial strategy to enhance the company's image both internally and externally.
• Create and manage an editorial committee for content sharing and message consistency across the Group.

Paris La Défense, FR

• Communication Plan Development & Execution
• Define and implement B2B communication campaigns, starting from strategic briefs and culminating in the implementation of communication concepts across various channels (including brochures, samples, POS materials.
• Define communication action plans in collaboration with commercial networks across the EMEA region.Content & Campaign Creation
• Collaborate with EMEA Marketing and Technical teams to develop content and arguments.
• Launch a digital campaign titled #Flooristhenewplayground.Event Coordination
• Manage international trade shows such as Domotex (international flooring exhibition with 40,000 visitors) and Euroshop (international retail equipment exhibition with 107,000 visitors).Team Management

Lancaster, PA, US

- Definition and implementation of the digital communication plan in support of the marketing strategy.- Develop content and update websites (8 European sites).- Set up email campaigns / e-newsletters.- Development of promotional campaigns on specialized portals.- Design of a mini-site promoting acoustic solutions: drafting of specifications, definition of.

Lancaster, PA, US

- Design of communication materials for European markets (brochures, catalogs, flyers, mailings, kakemonos, point-of-sale displays, color charts, promotional items, PowerPoint presentations, etc.). - Supervision of translations and localization of documents for European countries. - Selection of communications agencies.- Press relations management for.

Lancaster, PA, US

- Developed newsletters for European sales subsidiaries.- Website set-up and content creation.- Creation and updating of products in SAP & in the product database (SQL Server).- Monitored interface between product database (SQL Server) and websites.- Monitored sales of new products (Powerplay).

Master 2 (M2) Communication Des Entreprises Et Des Institutions

Dess, Affaires Internationales Et Négociations Interculturelles

Maîtrise De Sciences Et Techniques, Relations Internationales Langues Et Affaires

Deug, Langues Etrangères Appliquées, Anglais / Espagnol