Reimagining the future of B2B creativity and thought leadership through social strategy and digital-first brand development for the C-Suite leaders of the world's leading advertising and marketing agencies. Keeping clients top of news and newsfeeds, turning them into LinkedIn Top Voices, and keeping them at the innovative forefront of digital content.

Consulting expertise capitalizing upon a 12+ year career leading award-winning, industry trend-setting, and multi-million dollar generating social media, influencer/creator and brand/personal brand strategy for the biggest names on Instagram, LinkedIn, Youtube, podcasts and more. Providing expertise in social media strategy, content marketing and creator/influencer program development based on actionable affinity and quantifiable business results for clients across sectors, from Fortune 500 executive leadership to small business. ●Grew executive's LinkedIn Creator following 120% in 6 weeks following strategy consultation, while increasing average post engagements by 1,496%.● Optimized small business Instagram account to increase organic (non-paid) non-follower discovery 5x in 1 month, while boosting engagement 383%.

Leading personal brand strategy, creative and art direction, production and distribution of all cross-channel media initiatives for SCAD’s President and Founder, including interviews, social media platforms, film, photography, podcast, visual presentations and keynote addresses. Managing senior media and production team of 5 in Savannah and Atlanta offices. ● Took founder's media presence and leadership communications strategy 100% virtual in 2020-21 with a 575% YoY increase in team filming and media production, resulting in a 184% increase in content viewership and 567% increase in engagement actions and positive sentiment. ● Rolled out comprehensive LinkedIn thought leadership and growth strategy, reaching 240K eyeballs in first 3 months, increasing overall platform engagement by 668% YoY, and reaching 15K follower milestone. ●Increased Youtube viewership by 346% in 6 months, producing and launching debut advertorial design series, Create a Table, directly driving business to SCAD design alumni via trackable product placement.

Head of social media for the President and Founder of SCAD, leading personal brand strategy and positioning, content ideation and creation, ghost writing, SEO optimization and reaching ambitious growth and engagement milestones across Instagram, LinkedIn, Youtube and podcast platforms.● Audited, A/B tested and relaunched a social-first content strategy for the President and Founder of SCAD, with primary investment in Instagram (@paulaswallace) + LinkedIn (Paula S. Wallace): ● Boosted non-follower Instagram content discovery to an average of 30% per post, gaining 1.2 million earned/unpaid content views in first 10 months. Increased overall content impressions 384% YoY. ● Optimized Instagram content for actionable engagement, increasing overall average post engagement by 271% YoY and increasing IGTV video engagement by 567% YoY. ● Launched Webby-nominated debut podcast, releasing 40 episodes and garnering 64,000 listens in first year and producing conversations with industry leaders and luminaries including: Diane von Furstenberg, Pat Cleveland, Nate Berkus, Marilyn Minter, Carrie Mae Weems, Prabal Gurung, Olivia Wilde, Bryan Cranston, Bobby Berk, Stellene Volandes, Derek Blasberg and more.

Head of consumer marketing for the world's largest influencer shopping platform, LIKEtoKNOW.it, reaching more than 5M socially-inspired followers daily via owned channels.● Created a new revenue-generator that rivaled Cyber Week: Concepted and secured brand partnerships with leading retailers including Abercrombie, Anthropologie, Urban Outfitters and Outdoor Voices, and led cross-channel consumer marketing efforts to launch the inaugural ‘LTK Day’ shopping event, driving the second highest single day volume of sales to LTK influencers and brands of the year (second only to Black Friday).● Brought the secrets of the influencer business on the road: Developed a consumer facing speaking series and book tour in partnership with WeWork and Kendra Scott that sold out within 8 hours. Led influencer panelist casting, panel content as well as hosting/moderating in marquee city stops in New York City at NYFW, Los Angeles, Austin at SXSW and Miami, reaching a combined panelist following of 10.1 million.● Expanded brand platform footprint with launch of SEO-optimized shoppable editorial website, cast seasons 1 + 2 of the definitive podcast on the influencer business which debuted in Apple's 'New and Noteworthy,’ and edited and published Amazon-bestselling book, sharing the stories of 200+ leading influencer entrepreneurs.

Leading global content strategy across LIKEtoKNOW.it's owned digital distribution on social media (4.2M), email (2.4M) and web (2.6M). Managing global editorial team of 7.● Editorial content strategy and owned channels contributed 17% of overall LIKEtoKNOW.it/rewardStyle sales, upward of $350 million. ● Developed and launched infIuencer “download drive"campaign strategy which led to a 150% YoY increase in app downloads.● Expanded business strategy and team into new global markets (Asia, South America) and new verticals, leading partnerships with WeWork, HGTV, Ulta Beauty and Starwood Hotels. ● Featured mainstage speaking opportunities with Glamour Brazil, HGTV Magazine, The Blog Societies, and FleaStyle.● Promoted following an interim role as Director of Product Strategy, leading cross-team efforts on app development and new feature roll out.

Led strategic marketing initiatives that launched the LIKEtoKNOW.it app and gained 1MM app users within first 9 months, including:● Strategic influencer casting for a traveling art wall series that popped up in key global cities and reached more than 56M consumers via earned media. ● Secured trade-based influencer features promoting the LIKEtoKNOW.it app that equated to morethan $500,000 in traditional brand collaboration spend.● A Cyber Week sale code campaign with more than a dozen prime retail partners including DVF, Bandier, Framebridge and French Connection, available exclusively to LIKEtoKNOW.it app users via push notification.● Managing a growing content team of 3; with strategic expansion into the home/interior design market with the launch of @liketoknow.it.home, and the European market with @liketoknow.it.europe.

Inaugural editor of rewardStyle's consumer-facing platform, LIKEtoKNOW.it, where I created a style guide still used to this day. ● Initiated social media growth strategy that resulted in 900% follower growth in 4.5 year tenure.● Established recognizable brand voice and vision and managed a cohesive and compelling story across social media, web and email by sourcing, securing and curating content that resonates with an audience of millions of consumers globally.● Expanded LIKEtoKNOW.it influencer and consumer demographic into the home, family, beauty and fitness spaces through #LTK hashtags, which have generated more than 7 million pieces of content to date, laying the groundwork for categorical content discovery within the app.

Management of social media strategy, content creation and communications for one of the leading higher education institutes in art and design. ● Created social media style guide and cross-channel content calendar to deliver timely, engaging, and creative content for social media platforms, primarily focused on Twitter and Instagram. ● Increased Pratt’s institutional social media presence with strategic initiatives to generate engagement to drive applicants (focused on live coverage of events featuring Pratt's network of leading industry voices). ● Educated the Pratt community while generating positive university sentiment and third party testimonials from students and alumni (including inaugural live social media activation at Commencement). ● Development of social-first brand partnerships for new discovery, measurable reporting system, and owned channel activations for PR and communication campaigns.

Social media strategist and consultant for clients including the Providence Performing Arts Center, whose “Tweet Seats” initiative garnered press from the the Today Show, USA Today, an interview with the BBC and a guest blog for the National Endowment of the Arts. ● Writer covering the arts, music and culture for Providence Monthly, East Side Monthly, The Bay and SO Rhode Island, and contributor/columnist for style influencer Olivia Palermo's blog, OliviaPalermo.com.

Leading strategic communications for leading arts and cultural institutions including the Bronx Museum of the Arts, Denver Art Museum and San Francisco Museum of Modern Art, charged with devising and implementing press campaigns to communicate key institutional messages to both the media and the public. ● Creation and targeted distribution of all press materials. ● Development of beneficial client-media relations and securing print and digital press placements. ● Planning press events to increase institutional visibility for exhibitions, special events and initiatives and rebranding.

Event conceptualization, management, press communications, logistical coordination and securing placements for leading national and international clients including: ● influencer relationship development including gifting and guest list management for fashion brand Salvatore Ferragamo's first US runway show, ● talent management lead for Blondie at The Whitney Museum of American Art's groundbreaking gala, ● press liaison for the launch of The Standard Hotel's private seaplane, StndAIR, and The Brant Foundation Art Study Center.

In house lead for all external relations for renowned artist Dennis Oppenheim, including social media, public relations and communications. ● Writing, creation, distribution and follow up of all PR pitches for public art commissions, exhibitions and general artist news, informational e-blasts and upkeep of blog. ● Research and outreach to media lists in national and local press publications.

Writing, creation and follow up of press pitches and external communications including marketing materials and social strategy for upcoming exhibitions at Lower East Side modern art gallery. ● Coordination of opening events and private viewings for press, critics and buyers. ● Frequent correspondence with artists and agents. ● Market research into new artists and work available for loan and sale. ● Meeting daily gallery visitors and fielding educational inquiries. ● Show installation and general gallery upkeep.

Researched briefs and compiled comprehensive memos on introduced legislation and constituent areas of interest. ● Drafted letters of response to constituents. ● Responsible for management and delegating work to other interns.

Adeptly answered main telephone line and managed campaign office assistants, and coordinated incoming volunteers on successful Senatorial campaign. ● Organized and led communications for polling information hotline and state-wide rides to the polls. ● Assisted in establishment of transitional office upon campaign victory.