Pioneers, creative thinkers and disruptors delivering specialist PR, marketing and business acceleration services to the digital health and health tech industry.As director and co-founder of Silver Buck, I am responsible for overseeing client services and the most incredible team who ignite creativity and drive meaningful engagements using decades of digital health knowledge, contacts and entrepreneurial PR and marketing know-how.Our rapidly growing team have unrivalled experience in delivering end to end fully-integrated, highly bespoke campaigns for start-ups, scale ups and blue chip companies and public sector organisations. We enhance awareness, create demand, generate leads and maintain retention with an all-important creative edge.

As a member of the HIMSS Europe senior management team and Governing Council, I play a key role in the development of HIMSS business in the UK and Europe with a profound vision to transform healthcare through information and technology. This unique and diverse role enables me to apply my skillset and touch almost every part of the organisation both geographically and across business units.Director of PR and Marketing for HIMSS Europe & UK - Recruited and led an international team of integrated marketeers who work together to deliver creative and compelling multichannel marketing and communications approaches across HIMSS events, media, communities and analytics. Encompassing; audience acquisition strategies, Marketo tactics, social media, print and online advertising, public and analyst relations, case studies, white papers, SEO and analytics. Director of Media - Responsible for the print and online media/publishing business unit including setting the strategic direction and product development to ensure profitability and alignment with the HIMSS mission.Strategic Partnerships Lead for UK and Europe – Working closely with the global team to ensure a customer first, collaborative, concierge style approach for our largest clients including Microsoft, IBM, Cerner and Hyland.Content Roadmap Lead - Working with external and internal partners and influencers and analysing critical research and intelligence to determine HIMSS Europe's overarching content roadmap.Executive Leadership Summit Ireland Lead - Launching and developing content, logistics, audience acquisition, marketing and sales for the event in partnership with Health Service Executive and KPMG.

As an account director, I manage an experienced team of writers, designers, web developers and communicators to deliver hard hitting campaigns for organisations in the healthcare and healthcare technology sector. I work across a number of different accounts from SMEs to major US corporates to raise awareness of their work and brand among key stakeholders-predominantly the NHS and patients. I work as an integrated member of the client's team to understand their business proposition and challenges within their market space and how the those challenges can be overcome by strategic, creative, traditional and new media approaches.In addition, I continue to write opinion pieces, commentary, news articles and social media content as well as producing messaging proposal and short video documentaries around the benefits, both clinical and financial, that products can bring to healthcare organisations.

Working to raise brand awareness specifically for healthcare technology companies through marketing and PR activity throughout UK, Europe, North America, South America, Asia Pacific and the Middle East. Ensuring that companies can market themselves clearly, simply and effectively in order to improve their brand value, increase their market profile and gain customer loyalty.My role specifically involves, press release and case study/opinion piece writing, social media strategies and video content.

EHealth Insider (Now Digital Health) is the leading online health IT news site in the UK.During my time at EHI, I was the lead reporter for National Programme for IT in the NHS (NPfIT) and the coverage has been instrumental in some of the major changes that have taken place to the worlds largest civilian IT project. In addition, I was also responsbile for stories and feature articles related to local procurements, policy developments, digital transformation, business intelligence, PACS, digital dictation etc. The necessity to deliver daily off-diary stories led me to develop a significant network of CIOs and CCIOs.I was also responsible for launching the companies video content by researching and presenting industry video interviews, weekly bulletins, video diaries as well as promotional videos.

Researcher for BBC Crimewatch and BBC Watchdog