Overseeing all aspects of content, multimedia and acquisition for all the channels under the aegis of Zee Entertainment group, ensuring that the content acquired was in line with local sensitivities and demand.Achievements:✔ Received 2 awards from Zee for Outstanding Contribution to create a Great Place to Work.✔ Started working on Originals since June 2019.

Achievements:✔ Apportioned efforts 35% in acquisition and 35% across strategic operations, especially overseeing the CMS and the creation of our digital content right from site management to uploading content and back office operations.✔ Worked 30% on in-house productions on-air promos and all Social Media and YouTube digital videos. Key Responsibilities:✔ Handled the Zee digital content department for Weyyak & Zee5 - MENA & Africa.✔ Led a team of 9 (including one content planner in South Africa, in addition to an average of 5 interns/year from different universities.✔ Licensed content from producers and independent distributors, negotiated deals and managed external relationships with key partners. ✔ Built the Weyyak Library, right from developing overall strategy and planning to closing deals.✔ Directed content operations and planning for all content during the Ramadan season, created on-air promos and digital videos for all social media platforms, in addition to daily YouTube cuts.

Worked as a Strategist – Creator and Content expert on various elements of the social media and channel strategy management. Achievements: ✔ Received the Silver Creator Award (YouTube Creator Reward).✔ Registered 9 million followers in a year and a half, having Zee Alwan Facebook page as one of the most engaged platforms in the region.✔ Got 940 million views on Zee Alwan YouTube channel in 1 year and 6 months✔ Awarded 3 awards - Top of the class at the Social Media Summit - Prague 2016 ✔ Worked on building the channel package and image during the launch of Zee Alwan, created concepts and scripts for each promo editor as well as writing more than 100 interstitials per month for the presenters.

Key Responsibilities:✔ Worked on building the channel package and image during the launch of Zee Alwan. Supervised a team of 7 editors.✔ Created concepts and scripts for the promo editors.✔ Wrote 70 interstitials per month for the presenter.