Sarah Burtch Email & Phone Number

Syracuse, NY, US

Diverse Effect LLC is a boutique recruiting firm that specializes in hard to fill mid to high level roles across all industries. We deliver concierge level service to minimize our clients time invested and to maximize the quality of candidates they see. The name Diverse Effect was chosen with purpose- it represents our core values. We believe in diversity.

Westborough, Massachusetts, US

• Created and directed all sales strategies for our National Sales Team comprised of 21 Business and Sales Consultants. oDesigned new sales structure consisting of three teams: Outside Business Advisors, Marketing.
• Developed the new sales team structure outlined above from one Business Advisor per territory to 3 Business Experts per territory; This allowed the Sales Team to deliver higher and more consistent results for our.
• Developed the core EarQ 360 Program- a 30-60-90-day business structure that allows members to break larger goals into 30 day increments. Results and plans are reviewed and reevaluated every thirty days.oIncreased.

Kansas City, KS, US

• Managed National Inside Sales team responsible for Farm Supply needs in a membership of over 15,000, generating 56M in annual revenue for an 18 billion-dollar milk marketing cooperative.
• Implemented nine proactive call campaigns and six upsell promotions in seven months; resulted in increased sales by 164% for targeted members with an average of 6% trending growth YOY. oPromotions/ upsells were tracked.
• Developed a new Area Team Sales concept that combined both the Inside and Outside Sales teams to work together; offering personalized value to the membership.
• Implemented process improvements to increase speed and accuracy on inbound calls/orders for oDeveloped a detailed SOP for farm supplies Inside Sales Team oReduced problem log entries by 28% within five monthsoShortened.
• Increased farm supply accounts- proactive calls to prospects to focus in underdeveloped markets
• Created multiple execution sheets; increased our efficiency and working product/promotional knowledge

Battle Creek, Michigan, US

• As District Manager I led both my District and my Zone to consistently exceed budget standards. I inspired and developed my dedicated sales team of over 50 Sales Managers and Merchandisers.
• Delivered annual Gross Sale Volume (GSV) of 26.4 Million. Exceeded sales budgets by 104.4%
• Hired, Managed, Coached and Developed 50 employees; Territory Sales Managers (13) and Merchandising Professionals (37)
• Managed 225 Retail Accounts, 13 Territories and 338 SKU’s,
• Conducted retail store/field- based coaching sessions to highlight developmental needs and recognize individual performance
• Set budget goals by territory (monthly, weekly and daily) and executed those goals with gap planning, weekly one on one meetings and daily interaction with the sales team; coaching them to their goals.

Meadville, Pennsylvania, US

• Developed and managed multiple projects and promotions against budgeted spends- three national CPG brands (63 SKUs). Promotions ranged from ISO’s, account specific marketing, distributor promotions, sales spiffs to.
• Played key role in product launch for two national brands- development, execution and tracking. oResulted in successful brand launches- distribution points increased by 138% (average monthly increase).
• Developed product and sales presentations for multiple key accounts. Resulted in acquisition of several large chain accounts: 1,000 stores, 200 stores (sales up by 40% by year end), and 390 stores.
• Managed project/promotional communication and tracking across multiple teams (6 teams/ 30 coworkers).
• Developed and managed multiple tracking/sales execution forms and pivot tables (7 trackers for each brand- 3 brands/ 21 Trackers)

• Beowulf was a family owned and operated (CPG) pet food company (branded) - Beowulf was purchased by Ainsworth Pet Nutrition. I facilitated the sale of Beowulf to Ainsworth.
• Obtained and managed new and existing distribution channels (7 domestic/2 international). Domestically, I managed ASM for over 2,000 retail accounts and customer service for over 15,000 direct ship customers.
• Developed POS materials and implemented trade and consumer programs and promotions to include Frequent Buyer Program, Bulk Buyer Program, Spiff Programs and an innovative and strategic consumer/retailer program based.
• Managed BNF Budget- Reduced overall COGS/Expenses by 69% and increased company income by 144%. This was accomplished by a combination of increased sales and decreased COGS/Expenses (decreased through spending reviews.
• Formulated, developed and launched reimagined kibble formula (8 SKU’s). Created and launched new canned food line (formulation to launch) 6 canned SKU’s (dog and cat). Updates and additions were in response to changes.
• Managed logistics, packaging and production; made all buying decisions.

• Developed and managed voluntary supplemental benefits for corporate accounts in Upstate New York
• Opened corporate accounts and then signed individual employees to plans for Life, Cancer, Long Term Care, Short term Disability, and Long term Disability insurance plans. oWon Awards for opening the most new accounts.