Diverse Effect LLC is a boutique recruiting firm that specializes in hard to fill mid to high level roles across all industries. We deliver concierge level service to minimize our clients time invested and to maximize the quality of candidates they see. The name Diverse Effect was chosen with purpose- it represents our core values. We believe in diversity as way to unify…when we hear from others whose world views maybe differ from our own, we can learn and grow from each other. Our specialized process allows us to narrow down hundreds of potential applicants to deliver only the best talent. We pride ourselves on the quality of our work and even guarantee our candidates! With offices in New York and California we partner with clients all over the United States.

•Created and directed all sales strategies for our National Sales Team comprised of 21 Business and Sales Consultants. oDesigned new sales structure consisting of three teams: Outside Business Advisors, Marketing Managers and Patient Referral Specialists. I have achieved three cohesive teams that work as one to cultivate new business/members and to develop/manage business growth plans for the 600 independently owned audiologist practices within our existing EarQ network (covering over 1,400 locations nationally). Our focus is on growing and strengthening business through targeted marketing plans, financial reviews and overall business management strategies. •Developed the new sales team structure outlined above from one Business Advisor per territory to 3 Business Experts per territory; This allowed the Sales Team to deliver higher and more consistent results for our members. oHired and developed expanded sales team (from a team of 9 to a team of 21). Accomplished this within a year. •Developed the core EarQ 360 Program- a 30-60-90-day business structure that allows members to break larger goals into 30 day increments. Results and plans are reviewed and reevaluated every thirty days.oIncreased Sales- Member Sales SOW has increased by an average of 13%-17% YOY. oIncreased Units- Member Units SOW has increased by an average of 24% YOY.These increases became notable after only six months under new sales structure and with 360 engagement. oAverage private pay patient leads have increased from 21 per Member to 36 per Member YOY. oIncreased participation in EarQ programs (member interaction) by over 40% YOY.

•Managed National Inside Sales team responsible for Farm Supply needs in a membership of over 15,000, generating 56M in annual revenue for an 18 billion-dollar milk marketing cooperative. •Implemented nine proactive call campaigns and six upsell promotions in seven months; resulted in increased sales by 164% for targeted members with an average of 6% trending growth YOY. oPromotions/ upsells were tracked and internal contests were used to inspire and motivate the sales team. Scripts were used to focus calls and tracking was used to monitor and compare sales success. •Developed a new Area Team Sales concept that combined both the Inside and Outside Sales teams to work together; offering personalized value to the membership. •Implemented process improvements to increase speed and accuracy on inbound calls/orders for oDeveloped a detailed SOP for farm supplies Inside Sales Team oReduced problem log entries by 28% within five monthsoShortened order input times by an average of 2 minutes per call.oStreamlined order and quote process; allowed for consistent communication and tracking. •Increased farm supply accounts- proactive calls to prospects to focus in underdeveloped markets •Created multiple execution sheets; increased our efficiency and working product/promotional knowledge •Hosted eight sales product training days with our vendor partners within six months. •Worked with other departments to simplify our process for handling credit card members/transactions.

As District Manager I led both my District and my Zone to consistently exceed budget standards. I inspired and developed my dedicated sales team of over 50 Sales Managers and Merchandisers. •Delivered annual Gross Sale Volume (GSV) of 26.4 Million. Exceeded sales budgets by 104.4%•Hired, Managed, Coached and Developed 50 employees; Territory Sales Managers (13) and Merchandising Professionals (37)•Managed 225 Retail Accounts, 13 Territories and 338 SKU’s,•Conducted retail store/field- based coaching sessions to highlight developmental needs and recognize individual performance •Set budget goals by territory (monthly, weekly and daily) and executed those goals with gap planning, weekly one on one meetings and daily interaction with the sales team; coaching them to their goals.•Developed creative marketing strategies to aid my sales team in their sales success. The success of these plans can be seen in the overall sales success of my team that consistently won #1 District in the Zone Awards. •Monitored and Managed Variable Labor to maintain company Variable Labor goals. •Supervised store events, promotions and product resets. •Partnered with the Distribution Managers and Account Managers to improve delivery efficiencies, ensure merchandising integrity in accordance with Kellogg standards, and optimize customer service•I was hand-picked to represent Kellogg’s at the Executive Women’s Conference in Dallas, TX. Only a small handful of executive women were picked from Kellogg’s USA to attend this event.

•Developed and managed multiple projects and promotions against budgeted spends- three national CPG brands (63 SKUs). Promotions ranged from ISO’s, account specific marketing, distributor promotions, sales spiffs to general trade and consumer spends. Focused on maximum ROI. •Played key role in product launch for two national brands- development, execution and tracking. oResulted in successful brand launches- distribution points increased by 138% (average monthly increase). •Developed product and sales presentations for multiple key accounts. Resulted in acquisition of several large chain accounts: 1,000 stores, 200 stores (sales up by 40% by year end), and 390 stores. •Managed project/promotional communication and tracking across multiple teams (6 teams/ 30 coworkers). •Developed and managed multiple tracking/sales execution forms and pivot tables (7 trackers for each brand- 3 brands/ 21 Trackers)

Beowulf was a family owned and operated (CPG) pet food company (branded) - Beowulf was purchased by Ainsworth Pet Nutrition. I facilitated the sale of Beowulf to Ainsworth.•Obtained and managed new and existing distribution channels (7 domestic/2 international). Domestically, I managed ASM for over 2,000 retail accounts and customer service for over 15,000 direct ship customers.•Developed POS materials and implemented trade and consumer programs and promotions to include Frequent Buyer Program, Bulk Buyer Program, Spiff Programs and an innovative and strategic consumer/retailer program based on direct buy customers, Map Point program and mailers. The result of these programs was increased distribution points of 80%. •Managed BNF Budget- Reduced overall COGS/Expenses by 69% and increased company income by 144%. This was accomplished by a combination of increased sales and decreased COGS/Expenses (decreased through spending reviews and cost management strategies). •Formulated, developed and launched reimagined kibble formula (8 SKU’s). Created and launched new canned food line (formulation to launch) 6 canned SKU’s (dog and cat). Updates and additions were in response to changes in consumer demand. (Wrote ingredient panels- to exclude scientific specifications)•Managed logistics, packaging and production; made all buying decisions. •Managed and trained sales department (sales and nutritional training) to include 5 insides sales/customer service and 3 outside sales representatives.

•Developed and managed voluntary supplemental benefits for corporate accounts in Upstate New York•Opened corporate accounts and then signed individual employees to plans for Life, Cancer, Long Term Care, Short term Disability, and Long term Disability insurance plans. oWon Awards for opening the most new accounts in New York State- 30 corporate accounts in 6 months 300-500 employee plans written oGave speeches to peers giving advice and guidance on how to improve sales- over 250 peers at speaking engagement