Sarah Carr Email & Phone Number

Berlin, Germany

Berlin, Germany

Secondary Roles:* Solutions Consultant - advised on how tools and systems integrate with existing business architecture.* Data Project Manager - managed multiple data transfer projects.* Data Steward - improved data quality and reliability to and from the CRM system.* Integrations Manager - created API connections with the CRM system to automate processes and data transfers.* DIEB Champion - founding member of GoStudent Women in Tech and Neurodivergence ERGs, and Learning to Code and German Language study groups.Achievements:* Managed the selection and implementation of: - Marketing automation tool (customer.io) - Recruitment automation platform (Greenhouse) - Communications tool (Twilio) - Data transfer middleware.* Led a project to make sent SMS data accessible to success and support teams.* Implemented CRM data governance measures including GDPR, data quality, data privacy and data security processes.Key Projects and Focuses:* Process automation for company-wide recruitment processes.* Ownership of the CRM roadmap, tech stack and integrations.* Liaison with the Product, Engineering, Data, Tutor and IT teams.* Creating and implementing a training programme for the CRM team.* Training teams on the use of CRM systems.* Line management of 1 Junior CRM Manager.Reason for leaving: Layoff due to large-scale company downsizing

Berlin Area, Germany

CRM team lead, project manager and product owner. Cross functional role, responsible for company wide growth strategy and execution of initiatives to increase user engagement in the areas of lead capture, lead to order conversion, Churn reduction and winback, over a variety of platforms.Achievements:- Project managing the selection, migration and implementation of a new Marketing Automation tool (Iterable) including supporting engineering and BI on the implementation of a Data Warehouse and improving API based data transfers.- Acting as Product Manager to develop successful initiatives such as extended subscription pause, revision of discounting infrastructure, lead capture implementation/CRO , and introduction of new forms of user communication- More than doubling monthly winback revenue over the first 6 months of 2020, exceeding targets by almost €40k in Q2.- Developing a large-scale, targeted CRM presence from scratch, contributing to significant increases in revenue.Responsibilities:- Line Management of two CRM Managers- Leading on company-wide Customer Success initiatives, working cross-functionally with a variety of teams including Product, BI and Operations, to better engage customers and prevent cancellation.- Acting as Product Owner for CRM, Marketing and Operations platforms such as teacher communication tools, coupon creation infrastructure and student engagement systems.- Sitting on project boards and consulting on projects to achieve company-wide objectives- Leading on winback strategy, developing cross-channel activities and CRO improvements to increase the number of users that return to the platform, as well as their Customer Lifetime Value.Reason for leaving: Role removed in restructure.

Berlin Area, Germany

In this role I was responsible for the creation and implementation of mobile and email campaigns aimed at customers in Germany, Austria and Switzerland. Achievements:- Developed and implemented a multi-channel reactivation campaign which saw an almost 20% increase in conversions on the previous record month.- Using performance data from existing campaigns, restructured the email cycles for both prospective and former customers to make them more engaging and relevant. - Worked on a project to update the company’s email templates to make them more engaging, testing them against the old templates and evaluating the results, before leading on the roll out across all markets- Worked with Audience Managers to develop multi-channel strategies to increase conversion in their areas including, prospective customers. cross selling and reactivation Skills:- Increased competence with Analytics platforms especially Tableau, and taught myself basic SQL in order to perform more thorough campaign analysis.- Experienced in the QA of campaigns, including being responsible for the QA of any campaign being transferred to the new email template.- Working with stakeholders within my team, at different levels across the business and in the local market teams- Increased my confidence working in German, and improved my language skills as all of the campaigns I send, and the communications with the local team, are in German.Reason for leaving: The scope of the role changed and it was no longer challenging or allowing me to grow and gain new skills.

Berlin Area, Germany

London, United Kingdom

In this role, I was responsible for promoting all commercial experiences across the four Science Museum Group museums. These experiences include events, IMAX, simulators, virtual reality and steam rides. This involved working with individuals, at all levels, across the Museums. I was also involved in the day to day marketing of the Science Museum and its public programme, as well as developing and advising on audience need for new projects such as the creation of a museum trail app, rewriting of publications and new exhibitions.Achievements:• Lead on the marketing campaign for the popular Power UP gaming event at the Museum of Science and Industry.• Developed from scratch and launched the Science Museum's children's birthday parties offer and educational app.• Created a marketing campaign that contributed to the Countess of York tearoom at the National Railway Museum winning numerous awards, including the prestigious Visit England Award for Excellence.• Reviewed and improved upon the Science Museum's Google Grant AdWords campaigns in order to make them more effective at supporting in achieving the Museum's goals.• Worked on the marketing campaigns for successful new galleries and exhibitions within the Science Museum including Wonderlab: The Statoil Gallery and RobotsResponsibilities:• Writing proof reading and edited marketing copy distributed by the team.• Edited the Science Museum's blog.• Created dynamic, inspiring multimedia marketing campaigns for a wide range of offers throughout the museum.• Created content, including video, photography, copy and design, for use on a variety of, largely digital, platforms.• Managed contractors, interns and interdepartmental relationships on behalf of the team.Project Highlights:• Implementation of audience segmentation model to the Science Museum blog • Development of a learning app encouraging families to explore the Museum• Rolled out new brand to enterprise departments across the group

London, United Kingdom

This role required me to use my established digital, marketing, event planning and PR skills to promote the department, its activities and research across a range of platforms including the website, blog, social media and print marketing materials. In doing this I was able to build upon my digital marketing skills and website management skills.Achievements:• Created and implemented a cross channel marketing campaign to encourage potential students to apply and offer holders to take up their place on our programmes, which led to notable increases across the board• Introduced webinars to the departments digital portfolio• Redeveloped the department’s marketing materials in order to ensure it better projected its offer to future students• Secured two high profile events for the school wide Public Lecture ProgrammeResponsibilities:• Commissioned, edited and published content for all of the department’s digital channels including the website, blog and social media• Wrote and implemented marketing and communication strategies to meet the department’s goals• Managed student volunteers who create content for the blog and assist at events

London, United Kingdom

This was a diverse and wide reaching role. My tasks ranged from publicising the organisation's activities to advocating with stakeholders on behalf of The Postal Museum and Mail Rail project. This allowed me to develop and build upon many skills including project management, research and gain a greater understanding of the changing media landscape. Achievements:• Created, and successfully implemented, strategies on social media and internal communications• Responsibile for the organisation's contribution to the Annual Report to Parliament on Postal Heritage• Greatly raisied the profile of The Postal Museum and Mail Rail project through paid, owned and earned media• Developed an internal Style Guide and new brandResponsibilities:• Created, commissioned and edited content for public consumption across print and digital platforms, including the newsletter, e-newsletter, blog and marketing materials• Revised and implemented messaging based on audience and organisational need• Monitored and reported on the organisation’s presence in the media• Stakeholder and advocate engagement through the creation of an annual Impact Report

Northampton, United Kingdom

This position relied heavily on using my own initiative as I was the head of the department so many decisions fell to me. When I took on the position there was no one there to train me so I had to learn as I went along. Although this was testing I did not find it too difficult as I am a fast learner. My time in this role was enjoyable as I thrived on new challenges that it posed. My responsibilities included:• Writing Press Releases.• Liaising with the press.• Organising events such as exhibitions and press conferences.• Researching and reporting on the company’s presence in the media.• Placing adverts in industry publications and negotiating with them on cost.• Other – Adwords, Search Engine Optimisation, designing product literature, meeting with customers.

Northampton, United Kingdom

This role involved a balance between doing work assigned to the department and fulfilling my individual responsibilities; this meant I needed good time management and to communicate regularly with other members of the team. My responsibilities included:• Ensuring paperwork and information got to right people and departments.• Keeping directors up to date with figures through reports, email updates and briefings.• Some purchase ledger and ordering work, which involved processing invoices, negotiating with suppliers and dealing with incoming expenses.• Dealing with customer enquires via telephone, fax, e-mail and letter.

Education record

Currently undertaking the Build Your Admin Career on Salesforce course All Trails and Modules completed can be verified here.

Data Science

* Data Analytics Toolkits - Fundamental tools of programmatic data analysis - Python, SQL, Matplotlib and Jupyter Notebooks * Decision.

Ma History Of International Relations, History, Distinction

Activities and Societies: History Society, Debate Society, contributor to the Beaver (university newspaper), part of the University.

Bachelor Of Arts (B.A.) Honors, History, 2:1

The focus of the course was on modern political history. The development of the British political system was important in many of my.