Responsible for the management and execution of all company marketing activity to generate inbound leads. Management of the Hubspot CRM system, supporting inbound lead generation, email marketing, social media management and pipeline management.SEO and Google Ads management, both in house and in conjunction with an external agency.Development and implementation of a content marketing plan. Publishing regular, relevant, and engaging content, created both in house and in conjunction with a free-lance copywriter. Social media management across multiple channels. Leveraging LinkedIn, Sales Navigator and Sales Robot for lead generation. Email marketing lead generation campaigns and newsletters. Extracting key analytical data to measure performance against K.P.I.s, reporting monthly to the Board of Directors. Development and implementation of the company brand guidelines, ensuring consistent branding across all channels. Achieving regular trade press coverage, using both advertising and editorial coverage. Design and print of promotional point of sale material.

Responsible for all marketing and fundraising activities across the organisation (excl. grant/trust applications), achieving a 100% increase in fundraising revenue after just 18 months in post.Devising and managing a diverse fundraising and communications plan.Building support across multiple key target segments.Ensuring a consistent message and branding across all communication channels.Employing a variety of marketing tools to move people down the marketing funnel, increasing donations and support.Writing and designing eye-catching promotional material, including literature and flyers. Managing external design and print agencies as required.Updating and writing content for website and digital marketing channels.Managing the charity Facebook and Twitter accounts. Arranging targeted Facebook advertising and publishing content with social currency to multiple pages to evoke an emotional response in local people encouraging sharing, achieving excellent levels of organic reach.Working with website designer to devise and launch a new industry standard website.Design and maintenance of the supporter and donor database, enabling targeted email marketing.Working with UCLan film students to produce Social Action films highlighting the issue of homelessness.Writing and issuing regular press releases, achieving regular coverage across local press, blogs, Facebook pages, television and radio.Identifying and capitalising on appropriate networking events and opportunities, building relationships with key local influencers including journalists, radio and television companies and politicians to boost the profile of the charity.Volunteer management.Monitoring competitor activity.

Acted as election agent to all Conservative candidates, at both local government and parliamentary levels. Liaising with external design and print agencies; maintaining consistent Party branding throughout all promotional activity; managing budgets and election expenses; copywriting; proof-reading; campaign strategy planning; monitoring opposition messages and campaign activity both on and offline; identifying key voter issues through surveys; ensuring compliance with electoral law.Worked with key influencers across the Association in order to achieve election success.Devised and instigated the implementation of the organisation-wide strategic plan.Maintained the member and supporter database and improved member involvement through regular email communication.Office Manager and Secretary to the Association Officers and Executive Council.

Acted as election agent to all local government Conservative candidates. Liaising with external design and print agencies; maintaining consistent Party branding throughout all promotional activity; managing budgets and election expenses; copywriting; proof-reading; campaign strategy planning; monitoring opposition messages and campaign activity both on and offline; identifying key voter issues through surveys; ensuring compliance with electoral law.Created and maintained a database of members and supporters, promoting increased volunteer involvement through regular emails.Worked to build a constituency-wide delivery network.Identified new initiatives in order to increase the presence of the Conservative Party in Cambridge.Formulated and implemented an Association Strategic Plan with measurable aims and objectives.Instigated large-scale, constituency-wide fundraising initiatives with high profile politicians.

Acted as election agent to all local government Conservative candidates. Liaising with external design and print agencies; maintaining consistent Party branding throughout all promotional activity; managing budgets and election expenses; copywriting; proof-reading; campaign strategy planning; monitoring opposition messages and campaign activity both on and offline; identifying key voter issues through surveys; ensuring compliance with electoral law.Coordinated large-scale fundraising activities including afternoon teas, formal dinners and business breakfasts.Efficiently managed the constituency office and acted as secretary to the Association's management team.Managed a large team of volunteers delivering training sessions and supervising administrative tasks.Maintained and updated the database of all constituency electors including previous donors and all party members.Managed strategies to ensure acquisition and retention of membership including targeting known supporters, renewal reminders, surveys of current and lapsed members and regular distribution of association newsletters.Produced and implemented the strategic plan and assisted in generating the annual budget.

Acted as election agent, co-ordinating election campaigns. Preparing and printing campaign and fundraising literatureManaged events and coordinated fundraising activitiesPerformed administrative duties including database management and collection of subscriptions and other fundsMaintained communication with members, other Conservative bodies and the publicManaged diaries and arranged meetings and acted as secretary to the executive council and management teamManaged teams of volunteers

Marketed and developed sales of alcoholic carbonate productsCoordinated goods selection and production in addition to determining product costsConducted market analysis, investigated competitors and researched product positioningLiaised and collaborated with design agencies to develop branding and re-branding ideasDelivered presentations on product sales and marketing plans for new and existing products to company directors and sales teams Organised both consumer and trade promotional activity including PR campaigns, trade press advertising, industry shows and exhibitionsMonitored and managed the marketing budget

Co-ordinated literature production for the UK and European divisionsProvided sales team support, arranging product photo shoots, conducting data analysis and coordinating trade showsManaged the design and production of a range of promotional itemsConducted market research and analysis