Marketing Co-Ordinator
CurrentResponsible for the management and execution of all company marketing activity to generate inbound leads. Management of the Hubspot CRM system, supporting inbound lead generation, email marketing, social media management and pipeline management.SEO and Google Ads management, both in house and in conjunction with an external agency.Development and implementation of a content marketing plan. Publishing regular, relevant, and engaging content, created both in house and in conjunction with a free-lance copywriter. Social media management across multiple channels. Leveraging LinkedIn, Sales Navigator and Sales Robot for lead generation. Email marketing lead generation campaigns and newsletters. Extracting key analytical data to measure performance against K.P.I.s, reporting monthly to the Board of Directors. Development and implementation of the company brand guidelines, ensuring consistent branding across all channels. Achieving regular trade press coverage, using both advertising and editorial coverage. Design and print of promotional point of sale material.