• Effectively managing account teams and advising customers on a day-to-day level while keeping an eye on long-term vision for goals and growth.• Providing strategic counsel to customers on best practices for organic and paid social programs across all major networks.• Providing insights from social conversations for relevant insights and opportunities to engage.• Scheduling staffing resources to ensure consistent coverage on accounts.• Answering customer inquiries competently and efficiently, coordinating with internal teams when necessary.• Guiding analysts and strategists with the coaching necessary to plan, forecast, and report on social media marketing and care programs. Manage outcomes against a set of defined business goals and KPIs.• Reviewing and analyzing paid and organic content for optimization and strategic opportunities to improve.• Managing and mentoring associate strategists and social media coordinators by facilitating opportunities to grow and accomplish professional goals.

• Day-to-day management of account teams, looking towards long-term vision for goals and growth, resulting in a successful track record for both team members and customer deliverables [managing 7-10 customer accounts and teams at once]• Leading competitive and content analysis to provide strategic insights resulting in data-driven customer social strategy recommendations• QAing social deliverables for strategic insights and actionable recommendations, considering their long term implications, leading to successful customer social activations • Attending and leading new business discovery calls sharing relevant industry knowledge, contributing to strategic services revenue [35 Million in bookings]• Assisting with scoping around ad-hoc requests and customer renewals, driving increase in strategic services revenue [60% revenue increase]• Supporting staffing needs alongside senior leads with care to upcoming campaigns, reports, and other customer deliverables, leading to on-target billable utilization per role• Overseeing the development of reporting deliverables and execution, resulting in actionable insights for customers driving key brand decisions [social strategy, paid budget, content development]• Developing strategic resources leading to streamlined and efficient project management• Maintaining effective and clear communication pathways with team leads and junior members of the team to ensure deliverables are completed on time• Coaching and empowering junior team members to ensure growth opportunities are being prioritized through consistent feedback, quarterly reviews, and spot checks, resulting in completion of goals and promotions• Strong decision-making, providing clarity and focus for team members, resulting in clear and effective project management• Coaching team members to give and receive feedback in an effective, clear, and empathetic way

• Effectively managing customers on a day-to-day level while keeping an eye on long-term vision for goals and growth.• Managing customers’ brands across all major social networks and actively digging through social conversations for relevant insights and opportunities to engage.• Assisting with staffing resources to ensure consistent coverage on accounts.• Answering customer inquiries competently and efficiently, coordinating with internal teams when necessary.• Working with strategists and analysts to plan, forecast, and report on social media marketing and care programs. • Managing outcomes against a set of defined business goals and KPIs.• Analyzing paid and organic content for optimization and strategic opportunities to improve.• Consulting on social media strategies for Khoros customers and new business pitches as needed.• Providing strategic counsel to customers on best practices for organic and paid social programs across all major networks.• Managing social media coordinators by facilitating opportunities to grow and accomplish established goals.

• Providing extensive analysis of targeted influencers through research and market comparisons resulting in well-executed influencer programming. • Developing multi-tiered creative influencer campaigns, with both paid and unpaid influencers, through deep understanding of clients resulting in increased sales and brand awareness.• Implementing unpaid influencer creative mailer for clients, resulting in anywhere from 50 - 150+ unique engagements within the span of one month.• Developing and executing on-brand influencer events to enhance marketing campaigns resulting in influencer UGC and relationship growth.• Tracking influencer campaigns through detailed reporting resulting in clear, measurable success for client review. • Executing detailed paid media campaigns through extensive analysis of a brand, resulting in high click-through rates and below industry standard CPR.• Initiating strategy outlines for campaign-driven programming through organized planning, resulting in on track goal completion.• Building out social strategy through on-brand content creation, resulting in engaging content with a consistent average engagement rate falling above industry standard (2%-3%).• Growing brand advocacy through relatable copy resulting in dedicated brand fanbase.• Implementing community outreach strategy through market research resulting in above industry standard engagement (2%-3%), as well as month over month steady follower growth.• Leading client management/expectations through effective communication, weekly updates, bi-weekly touch-bases, and more, resulting in long-standing relationships with clients.

• Assisted on set for photo shoots to provide support by styling photo direction. • Curated fluid and ongoing storyline for Instagram and Facebook marketing to push social outreach by planning photography placement, as well as writing byline copy. • Wrote weekly blog post for company website to enhance brand voice resulting in measurable growth of visits to blog. • Identified relevant influencers and celebrities to collaborate with for gifting’s and organized campaigns resulting in over a million engagements on social media.• Composed press releases and media pitches to create buzz about the brand resulting in story placements in top publications such as Cosmopolitan.com and Sports Illustrated Swimsuit Edition. • Created social media advertisement campaigns through Facebook and Instagram to spread brand awareness resulting in high click-through rate advertisements. • Created bi-monthly reports using Excel to document all gifting expenses and identify future budget requests resulting in use of data by the owner. • Built and maintained relationships with media, influencers, and celebrities to drive current and future partnerships resulting in media placement and social media impressions. • Planned promotional events to strengthen brand image resulting in enhanced sales.

• Assisted in developing PR events to promote brand voice resulting in a spring celebrity gifting party. • Researched celebrity contacts in order to increase brand awareness resulting in new relationships with bloggers, influencers and celebrities. • Organized the product showroom to give clients optimal experience resulting in large product pulls for media and social affairs. • Used Photoshop to create press clippings resulting in a well-organized PR section of the website.• Updated PR department contact list through research to ensure top contacts were accounted for.

• Created detailed spreadsheets to manage products entering and exiting a season leading to a methodized archive. • Organized clothing, dressed models, and tracked progress at photo shoots to enhance organization resulting in an easy to manage system. • Documented the spring/summer runway collections and organized photos by designer and relevancy to the brand to track trends leading to insight for the direction of the next collection.

• Organized products in the showroom for efficient navigation by stylists and employees leading to product pulls landing in the media.• Managed excel spreadsheets for celebrity gifting program resulting in optimal organization of database. • Created print and online press clippings for all client products that had been placed in media leading to a strong PR archive. • Used Fashion GPS to track showroom inventory resulting in no misplaced or lost products.