Led portfolio strategy, new brand development, brand identity management, packaging, and marketing planning and execution across Owned Brand portfolio.• Identified optimal brand architecture for Owned Brand portfolio rooted in consumer and business needs, resulting in consolidation of brands and creation of new brands. • Developed two new brands with an eye toward building deeper emotional connections in highly functional categories. Led work through agency RFP, qualitative research, and development of brand platform, positioning, brand identity, packaging, and brand guide. • Completed comprehensive brand guides for existing brands to drive better consistency in execution throughout the organization. Brand guides include positioning, identity, naming, copy guides, sub brand guardrails, photography direction, packaging, messaging hierarchy, and marketing touchpoint execution guidelines.• Created 5-year strategy for Owned Brands including portfolio strategy, team capability and resource needs, and new-to-organization P&L investment model.• Uncovered opportunity to reinvent packaging design process to bring concepting and design in-house for larger brand initiatives, resulting in in-house talent motivation and growth, and savings to reinvest into larger brand insights and brand development projects.

Led innovation strategy and pipeline development for Kit Kat, Twizzlers, Jolly Rancher, and Ice Breakers brands, while also identifying white space opportunities across core chocolate brands.• Led pipeline development for Kit Kat brand, including optimization of existing projects andidentifying new insights and opportunities for the brand. Key new launch won the 2022 NielsenIQ BASES Breakthrough Innovation Award. • Developed innovation strategy and 3-year pipeline for Twizzlers and Jolly Rancher brands,helping to re-prioritize the brands within the organization.• Identified need for a new innovation strategy for the Ice Breakers brand. Mined variety ofinputs for insights to guide development of new, validated pipeline.• Uncovered new white space, identifying innovation opportunities across core chocolate brands through consumer research and ideation.

Created brand positioning, key messaging, new innovation pipeline, and packaging redesign for start-up functional bottled water brand to prepare for national licensing deal.

Led the Starbucks CPG Tea business, including the Tazo and Teavana brands• Developed recommendation for newly acquired tea brand (Teavana) to expand into CPG channels, while maintaining Tazo brand leadership in the tea category.• Partnered cross-functionally to build partnership agreement and go-to-market strategy for new Teavana product launch• Led re-positioning of Tazo brand to win in CPG and to differentiate vs. Teavana• Presented Starbucks Tea Portfolio strategy in key retailer meetings • Demonstrated team development and leadership through recruitment, onboarding, and optimizing an entirely new team.

Led the Tazo CPG Business• Delivered Tazo brand growth of 13% in 2013 and 16% in 2014.• Transformed Tazo strategy and brand plan by identifying ownable and newsworthy segments for the brand for focused innovation and marketing activation.• Led team to launch 7 waves of innovation over 2 years, driving news for the brand and establishing new segments in tea to drive category growth. • Obtained leadership of Tazo brand digital work to ensure strong positioning and communications, including a new website and optimized social spaces.• Built strong relationships with key retailers, securing category captainship in tea category. • Led the team through a time of organizational transition, helping to motivate and drive clarity around key projects under extreme resource constraints.

3rd Role: Kid Brands: Corn Pops & 2012 New Brand Launch2nd Role: Adult Cereal Brands: FiberPlus, Raisin Bran, All-Bran, Corn Flakes, Smart Start, Crispix, Cracklin' Oat Bran, Mueslix, Fruit Harvest, Low Fat Granola, Product 19, Ready Crust Pie Crust, Eggo Syrup1st Role: Pop Tarts Brand• Launched Krave cereal brand, with teen-targeted plan and heavy investment in year 1.• Managed Adult Cereal portfolio, representing approximately $586MM in annual sales.• Led first new cereal brand launch at Kellogg in approximately 5 years. Launch plan was used as a case study in “360-Degree Marketing” presentation to Board of Directors.

• Managed the development of Mom campaign, including TV, Print, and Digital communications, with TV resulting in highest ROI TV spot at Kellogg in 2009.• After 8 months, transitioned to role leading agencies to develop 100% digital, Teen-targeted campaign, later determined to be the most efficient spend on the brand in 2009.• Led packaging redesign project to streamline packaging, drive flavor variety, incorporate nutrition credentials, and address multi-target communication on back panel.

Associate Marketing Manager - Leerdammer & Port Salut Import Brands• Led new launch recommendation, including marketing plan, and product assortment.• Developed import structure, as Bel Brands USA had no prior importing experience.

• Directed agency team in the creative production for all in-restaurant POP materials. • Maintained and sought out new corporate sponsorships of sports teams, including contract negotiation, and organization of in-restaurant appearances of team players.

- Managed new product introduction for line extension to top Equine brand.- Identified distribution holes in Tractor Supply account and succeeded in introducing two new skus to their planogram.

Client Service Manager at PepsiCo, in Purchase, NY for 1 yearClient Service Manager at Hasbro Games, in East Longmeadow, MA for 1 yearServed as Client Service Manager, as part of onsite PepsiCo team. After 6 months at PepsiCo, promoted to serve as sole onsite at Hasbro Games. Upon completion of first year of service at Hasbro, secured client contract renewal for three additional years.