Sarah Conroy

Sarah Conroy Email and Phone Number

Vice President, Marketing and Communications @ American Resort Development Association
Orlando, FL, US
Sarah Conroy's Location
Greater Orlando, United States, United States
Sarah Conroy's Contact Details
About Sarah Conroy

Sarah Conroy is a Vice President, Marketing and Communications at American Resort Development Association. She possess expertise in marketing, leadership, advertising, management, marketing strategy and 6 more skills. Colleagues describe her as "Sarah led the fundraising efforts at Holiday Inn Club Vacations to support our organization, Christel House International. The Christel House Open golf tournament hosted at Orange Lake Country Club was part of a series of tournaments across the US. It was always the largest and most successful of all the tournaments, raising over $200,000 on an annual basis. Sarah and her team coordinated the entire event from sponsor solicitations to event-day activities, ensuring the tournament's success. Her creativity and leadership efforts resulted in a stellar event with a huge turnout and waiting list each year. She also assisted me in creating a virtual walk fundraiser in 2020 when the pandemic prevent the golf tournaments from taking place. Her suggestions and thoughtful input helped to make the event a success and led to an even larger, more robust event in 2021.", "Sarah is an impactful leader and partner! She provides inspiration and motivation inside and outside of the workplace. She gains respect through her contribution, results and work ethic. She is a resourceful, roll-up-your-sleeves partner with the ability to find common ground among stakeholders to achieve best practices and organizational success. When needed, she would personally travel across the country to work alongside site teams to ensure projects were completed per the vision and deadline. I witnessed her challenge organizational norms and perspectives in positive, modern ways that enhanced overall outcomes. She is a passionate social responsibility advocate, improving our internal programs for maximum benefit for our local, national and global communities and charities of choice.", and "Not only is Sarah one of the most dedicated and hard-working individuals I've had the pleasure of working with, but she is also an incredible leader who uses kindness and encouragement to grow and lead successful teams. While it seems like there's nothing she can't do, Sarah really excels with complex (and often brand-new) initiatives that require a cross-functional strategy. During my time working with Sarah, she held a key role in nearly all of the large-scale, enterprise projects that ran through the department. Her natural leadership and resourcefulness, combined with an exceptional knowledge of all business groups and their key audiences, made her the go-to person for tacking difficult tasks or leading a team through uncharted territories."

Sarah Conroy's Current Company Details
American Resort Development Association

American Resort Development Association

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Vice President, Marketing and Communications
Orlando, FL, US
Sarah Conroy Work Experience Details
  • American Resort Development Association
    Vice President, Marketing And Communications
    American Resort Development Association
    Orlando, Fl, Us
  • American Resort Development Association
    Vice President, Marketing And Communications
    American Resort Development Association Nov 2023 - Present
    Washington, Dc, Us
  • American Resort Development Association
    Sr Director, Marketing And Communications
    American Resort Development Association Aug 2022 - Nov 2023
    Washington, Dc, Us
  • American Resort Development Association
    Marketing Project Lead
    American Resort Development Association Aug 2021 - Aug 2022
    Washington, Dc, Us
    Marketing project lead working on the #LoveMyTimeshare and Responsible Exit campaigns.
  • Maisie Creative
    Owner
    Maisie Creative Jun 2021 - Present
    Maisie Creative offers services that include marketing project management, digital and social advertising, content creation, brand strategy, and branding design. Clients include Orlando Wealth Management, The Happy Mind, the Erica Diaz Team, Love of the Magic Vacations, and more! A few accomplishments:● Grown Facebook audiences by 419% in a 30-day period● Increased social engagement by over 10% ● Developed a new branding package● Content creation and project management for website development
  • Holiday Inn Club Vacations
    Director, Corporate Brand Strategy
    Holiday Inn Club Vacations Sep 2016 - Apr 2021
    Orlando, Florida, Us
    Drive the success of seasonal campaigns, resort openings, and acquisitions by creating highly engaging, multi-channel brand strategies. Enhance offerings for on-site seasonal campaigns, activities programs, and the Club Go Product by incorporating consumer insights into new strategies. Create a full-scope approach to new member engagement by partnering with cross-functional teams during timeshare exit strategizing.● Led a $2.1M seasonal campaign including directing $800k in digital media as well as on-site activation.● Spearheaded the successful launch of a resort location with a marketing budget of $300K in New Orleans.● Head companywide drives and corporate partnerships as the sole leader of a $350K annual budget Corporate Social Responsibility Program. ● Played a key role during the completion of a 13-resort company acquisition by onboarding 75K resort owners with in-depth communication plans and strategies.
  • Holiday Inn Club Vacations
    Assistant Director, Brand Services
    Holiday Inn Club Vacations Mar 2014 - Sep 2016
    Orlando, Florida, Us
    Equipped a cross-functional team of 20 account executives, copywriters, and designers with the leadership and direction needed for the success of projects impacting the entire resort network. Coordinated with partners at the Intercontinental Hotels Group as the brand liaison. Oversaw 20+ on-location productions which included coordinating talent and overseeing video and photography activities.● Strengthened staff effectiveness by streamlining the job intake process.● Reduced any variance from brand standards or requirements by planning and executing a nationwide sign audit throughout the entire resort network.● Improved the onboarding process for all new hires by rolling out a new department onboarding program.
  • Holiday Inn Club Vacations
    Account Executive, Brand Services
    Holiday Inn Club Vacations Aug 2010 - Mar 2014
    Orlando, Florida, Us
    Demonstrated continued success regarding the on-time completion of 600+ work orders annually and as the client liaison for digital and print campaigns.● Gained new growths for visibility and engagement by directing the shift towards increased digital marketing and email campaigns.● Chosen to attend a 10-month, citywide leadership program due to leadership abilities and track record of success.
  • Florida Beach Bar
    Owner
    Florida Beach Bar Sep 2015 - Apr 2021
    Command full leadership over an online, 300+ page website which has included a total company rebranding and the coordination of partnerships and sponsorships with LandShark Lager.● Planned and hosted annual Best Florida Beach Bar contest which has received 30K votes in a single month.
  • Caldwell Group
    Account Executive
    Caldwell Group Oct 2007 - Aug 2010
    Ensured the timely completion of production activities for promotional videos and TV and radio commercials as well as 500+ print advertisements annually. Cultivated a full understanding of each client’s unique demographics and requirements to support the creation of highly effective marketing materials.● Acquired new growth for a healthcare staffing client following the development of a new strategic marketing plan
  • G&G Advertising
    Account Executive
    G&G Advertising Sep 2006 - Oct 2007
    Us
    Led the planning and execution of traditional and non-traditional media valued at $200K quarterly for a national Citigroup bilingual campaign. Authored engaging copy and selected images used for advertising campaigns.
  • Walt Disney Parks And Resorts
    Disney Youth Market Sales Intern
    Walt Disney Parks And Resorts Jun 2005 - Jan 2006
  • University Of Wisconsin- Eau Claire
    Marketing Assistant For The Recreation Department
    University Of Wisconsin- Eau Claire Sep 2004 - May 2005
    Eau Claire, Wi, Us
    I planned marketing strategies for college campus recreational activities and assisted with creating, implementing, and promoting special events on campus
  • Walt Disney Parks And Resorts
    Disney Learning Center Human Resources Intern
    Walt Disney Parks And Resorts Jan 2004 - Jun 2004

Sarah Conroy Skills

Marketing Leadership Advertising Management Marketing Strategy Social Media Marketing Customer Service Event Management Microsoft Excel Time Management Recruiting

Sarah Conroy Education Details

  • Lsu Shreveport
    Lsu Shreveport
    Marketing Concentration
  • University Of Wisconsin-Eau Claire
    University Of Wisconsin-Eau Claire
    Advertising And Communications

Frequently Asked Questions about Sarah Conroy

What company does Sarah Conroy work for?

Sarah Conroy works for American Resort Development Association

What is Sarah Conroy's role at the current company?

Sarah Conroy's current role is Vice President, Marketing and Communications.

What is Sarah Conroy's email address?

Sarah Conroy's email address is sc****@****rda.org

What is Sarah Conroy's direct phone number?

Sarah Conroy's direct phone number is (407) 239*****

What schools did Sarah Conroy attend?

Sarah Conroy attended Lsu Shreveport, University Of Wisconsin-Eau Claire.

What skills is Sarah Conroy known for?

Sarah Conroy has skills like Marketing, Leadership, Advertising, Management, Marketing Strategy, Social Media Marketing, Customer Service, Event Management, Microsoft Excel, Time Management, Recruiting.

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