Provide strategic marketing and development consulting to a wide range of clients, as well as hands-on print and digital design.

Strategic planning for growth in B2B / B2B2B marketsDesign digital and print creative and maintain cohesive branding for multi-channel campaigns, including GoogleAds, social platforms, as well as specific tradeshow marketsSEM setup & strategy, analytics tracking to make data-driven decisions, and adjust accordinglyWebsite / landing page design and maintenanceEmail campaigns: planning, design, copywritingHiring of, and liaison to, outside vendors and contractors for marketing-related efforts

Conceptualize, write, and design digital content for multiple social platforms, including organic and paid campaigns utilizing A/B testingCreate email campaigns and corresponding landing pages to track performance

Extensive client interaction at all levels to gather requirements and guide strategy + tactics Concept, design, and execute creation of multi-channel campaigns for broad internal client base which included fundraising/development, theatre, cultural arts, childcare, fitness, and center membership Create timelines and manage resources on respective applications; utilized accounting software to track marketing invoices and purchasesInterviewed and trained designers and marketing coordinator positionsAdvisor in nationwide “J” rebranding campaign; initiated brand rollout and enforced newbranding standardsFostered vendor relationships and sourced competitive pricing for printing, photo andgraphic resources – saving thousands under original budget annually

Provided a range of design support for busy, in-house marketing team. Our small team created all external and internal marketing/sales materials, supporting the company’s rapid growth.Designed printed materials ranging from 100-page catalogs, to trade show banners, to direct mail pieces, to business cards. My position required creativity while maintaining consistent branding identity as well as being highly detail-oriented due to the data-heavy nature of the industry and the volume of large scale print jobs we completed.

Ensured every customer's bagette layout met pre-press requirements before entering production.Maintained and organized 1000’s of digital customer files and tracked supply levels needed for production. In-house design projects as needed, i.e. redesign of company business cards, e-newsletters, as well as custom bag designs.

Provided customer service to at-risk client base in fast-paced environment: Answered phones, handled scheduling and questions regarding services, scheduling, funding, and billingProcessed insurance claims, intake and discharge documentation, invoices and payments

Designed and copywrote multi-channel campaigns for a variety of external clients

Initiated reviews of collateral across different divisions; established a dialogue regarding needed updates; completed revisions + redesigns and followed up to ensure specifications were met. Designed promotional and informational materials, including flyers, postcards, posters, brochures, and booklets