Sarah Coussens Email and Phone Number

Developing and executing marketing plans for OHCUK trade brands that ensure growth inline with company targets. Responsible for the category vision of the Hamilton & Harris Trade brands - driven by insight and strong brand building - a truly customer-centric business. Championing the pro user journey across all touch points and leveraging all opportunities in-store, online and in print.

Developing and executing marketing plans for OHCUK trade brands that ensure growth inline with company targets. Responsible for the category vision of the Hamilton, Harris Trade & T-Class brands that is driven by insight and strong brand building - a truly customer-centric business. Championing the pro user journey across all touch points and leveraging all opportunities in-store, online and in print.

Implementing strategy across the LION product portfolio to strengthen this 40+ year old sector-leading brand. Developing the marketing function across both trade & accessories, and moulding ranges with a focus on improving efficiencies, increasing customer engagement and marketing activity output. Direct comms is a huge opportunity for LION, offering a gateway to building customer loyalty and increasing sales.

As Senior Trade Marketing Manager I managed the visual asset relationship between Vax and retail partners. I was responsible for the strategic planning of in-store and on-page product and category assets, leveraging wider business marcomms to deliver brand noise, building a line of defence against competitor cross-sell.

As Category Marketing Leader I was responsible for researching, planning and overseeing the marketing strategy and activities of the Extended Brand Ranges, as well as consumables, commercial and Oreck brand. Reporting to the Category Marketing Head I analysed gaps for both product and range opportunities, as well as drive their introduction. Projects included rationalisation of low AMU SKUs and the implementation of innovation throughout the consumables category.

As Commercial Marketing Manager I was responsible for building awareness and creating demand for the growing range of Commercial products, as well as consumer solutions, tools and accessories. The development, and flawless execution of marketing strategy continuously led to efficient and productive campaigns, collateral, POS, advertising and online sales which produced real results.

A privately owned company employing over 130 people - ­ a world-leading manufacturer of resin, bitumen and cement based materials to the world market. Highways maintenance, streetscape, tiling and flooring systems are sold to a wide range of target sectors, including, architectural & specification, contract, fitting, utility, retail & distribution.As MARKETING MANAGER I was fully responsible for the marketing activities of the entire group, incorporating 6 brands, Ultracrete… Show more A privately owned company employing over 130 people - ­ a world-leading manufacturer of resin, bitumen and cement based materials to the world market. Highways maintenance, streetscape, tiling and flooring systems are sold to a wide range of target sectors, including, architectural & specification, contract, fitting, utility, retail & distribution.As MARKETING MANAGER I was fully responsible for the marketing activities of the entire group, incorporating 6 brands, Ultracrete, Ultrascape, Ultra Tile, Ultra Floor, Wondertex & i-fix. Acquisition of the Emcol brand meant a burgeoning focus on international activities for this, and current brands. I managed a team of 3 individuals, 2 co-ordinators and a design & media assistant ­ steering their project prioritisation and tasking them with achieving strategic goals I set in place. I implemented suitable marketing strategies for each brand, as well as the group as a whole, establishing the promotional, sales and image focussed needs of all. Budget management, Return on Investment and forward-thinking were essential in such an innovative company.Skilled in generating new and unique communication methods, keen to encourage fresh ideas, whilst being happy to accommodate change. A consumer retail website launch was very successful, based on the use of online and social media ­ supporting our company with its venture into the B2C marketplace. Show less

July 2007 ­ December 2007: Solus Ceramics Ltd, BirminghamA small privately owned company employing 20 people, specialising in the importing and selling of high quality ceramic tiles from the European market. Route to market was through specification, meaning target clients were those in the architectural, specification and engineering sectors.As CORPORATE COMMUNICATIONS MANAGER I had the task of completely setting the foundations for their first marketing position, and ensuring a… Show more July 2007 ­ December 2007: Solus Ceramics Ltd, BirminghamA small privately owned company employing 20 people, specialising in the importing and selling of high quality ceramic tiles from the European market. Route to market was through specification, meaning target clients were those in the architectural, specification and engineering sectors.As CORPORATE COMMUNICATIONS MANAGER I had the task of completely setting the foundations for their first marketing position, and ensuring a firm foothold in the tiling sector. This involved the development of an integral corporate marketing strategy for the forthcoming 1-5 years, incorporating a complete overhaul of the company website, branding and market position. Working alone I developed firm relationships with trade press, saw the website redevelopment to a near conclusion, and left the business with a clear identity and path for their promotional future. Show less

As part of the worldwide Mapei Group ­ the world's largest manufacturer of adhesives, sealants andchemical building products. Mapei UK Ltd is a marketing led company which places a high emphasis on communications and direct marketing, in a mainly B2B sector, with emergence into the direct end-user / DIY markets.As MARKETING MANAGER I ran a three-strong marketing team, working closely with both sales and production departments, determining the operational activities of the company… Show more As part of the worldwide Mapei Group ­ the world's largest manufacturer of adhesives, sealants andchemical building products. Mapei UK Ltd is a marketing led company which places a high emphasis on communications and direct marketing, in a mainly B2B sector, with emergence into the direct end-user / DIY markets.As MARKETING MANAGER I ran a three-strong marketing team, working closely with both sales and production departments, determining the operational activities of the company. Following strategic planning for promotions, advertising, PR, direct marketing and collateral my department ensured both brand and product awareness through POS, trade marketing, literature development and display and editorial press. The marketing function was founded and developed under my own management, from new. Mapei UK Ltd is now an award-winning, marketing led company with areputation for both quality and innovation. Show less