Sarah Crowley Email & Phone Number

Brookline, MA, US

Arlington, VA, US

Boston, MA, US

Irving, Texas, US

Waltham, Massachusetts, US

• Manage marketing and promotions for 280 Convenience stores operating under 8 brands: Alltown (flagship), Xtra Mart, Mr. Mike's, Fast Freddie's, Convenience Plus, Honey Farms, Jiffy Mart, T-Bird
• Streamlined promotions across all chains, optimizing CPG participation and contribution
• Launched Alltown Advantage Loyalty Program and Mobile App in 70+ Alltown locations

Chelsea, MA, US

• Ran Kayem Foods' largest brand, al fresco all natural
• Tripled al fresco brand retail sales in 6 years; realized double-digit increases annually
• Developed 5 year brand and product roadmap; successfully launched 40+ new items
• Gained national distribution including Retail Grocery, Mass Merch, Club and Food Service
• Redesigned brand identity, marketing and packaging; established first-ever brand standards
• Planned and Executed multi-million dollar integrated brand marketing campaign

Marketing Consultancy specializing in marketing strategy and execution, direct marketing, brand management and new product launches. Clients: McKesson Medical (#18 Fortune 500), New England Journal of Medicine, Kayem Foods, Inc., Axon Labs.

Framingham, MA, US

• Ran marketing for 2,500+ Staples Brand products including 100+ new product launches
• Repositioned private label products into national brand “Staples” products globally
• Managed 17 person team including creative, PR and external packaging design

Framingham, MA, US

• Launched Staples.com driving sales from $40 million to $600+ million
• Built multi-faceted customer marketing programs for Staples.com and catalog business
• Yielded 1MM+ active online/catalog customers with $3 billion annual sales
• Managed $30MM annual marketing budget generating strong positive ROI

Framingham, MA, US

Oversaw all media planning for over 1,000 Staples Retail stores. Managed outside agencies for broadcast buying and creative production including network TV, spot TV in over 100 DMA’s, production schedules, trafficking, network clearance and talent.

Boston, Massachusetts, US

Clients: Tommy Hilfiger, Swatch, CoachDrove marketing for leading fashion industry brands with annual budgets of $50 million+. Developed marketing plan ensuring brand dominance across a myriad of traditional and non traditional media. During this period, Hilfiger sales increased 77% from $478M to $847M and major divisions launched including: Footwear.

Boston, MA, US

Director Media Services 1991-1993VP Media Services 1993-1997Oversaw all media planning and placement for sixteen divisions within Fidelity with total billings of $65 million: $40 million in print media, $25 million in broadcast media.Planned and directly oversaw all print media buying internally. Managed the outside agencies responsible for broadcast.

Boston, Massachusetts, US

Associate Media Director 1987-1991Media Supervisor 1985-1987Print Media Buyer 1993-1995Clients: John Hancock, Infiniti Automobiles (launch), L.L. Bean, Reebok, Revlon, Hyatt Hotels, Pfizer, Lotus Software, Wang Laboratories, N.E. Ford Dealers, Polaroid, StaplesPlanned media for a broad array of corporate, consumer goods, direct response and.