Sarah Davidson, Cpce Email & Phone Number

Madison, Wisconsin, United States

First person to step into newly established role, overseeing event sales growth and strategy for 11 concert venues in 4 markets across USA. Increased venue rental income by 35% in first year, while implementing updated business processes and marketing strategy. Oversee team of two sales managers, while project managing alongside dozens of internal and external partners to accomplish goals.Duties include business development, establishing and tracking annual sales goals, maintaining relationships with key partners (other departments, venue contractors, community organizations, and vendors), providing leadership to team members, implementing business strategies based upon industry standards, and general oversight of a successful rental program that brings other events into our rooms outside of concerts.

Oversaw strategic culture work, including administration of company culture survey, implementing updated company benefits, and launching an internal culture-focused committee.Pitched, planned, and executed signature public event, focused on education of company values.

Madison, Wisconsin Area

Established business part-time in 2015, growing to full-time beginning 2020. Service based in Madison and the greater Wisconsin market, including Milwaukee and Lake Country.Partnered with couples to plan their weddings, at any point in the process. Provided services to make event run smoothly and create an overall enjoyable experience for everyone involved. Services included vendor referral and coordination, event design, timeline and logistics management, and on-site coordination. Oversaw team of two other coordinators.Consulted with creative event industry entrepreneurs, looking to grow and innovate their businesses. Services included providing local industry expertise, market research, building out business processes, and assistance with staff trainings.Continuously networked and self-educated with partners in order to refer vendors into the appropriate events, remain up-to-date in industry, and best serve clients.

First person to step into newly established role working with company President + CEO.Duties included organization and maintenance of complex meeting calendars, composure of confidential correspondence from minimal to no notation, preparation of presentations, spreadsheets, and documents, arranging detailed travel plans, itineraries, and agendas, working closely with Executive to stay informed of upcoming commitments, open items and projects, and responsibilities, managing the scheduling and planning of events and meetings, proactively generate organizational operating reports, and applying prior experience and discernment to adequately anticipate needs of the role and that of the Executive.

Madison, Wisconsin Area

First person to step into newly established role of private event sales in this non-traditional venue. Increased overall Facility Rental income by 50% in first year, 56% in second year, and steady 10-15% in remaining years. Events ranged from 50-700 people; weddings, social, corporate, fundraisers, and other.Duties included event sales and planning, training day-off staff to execute events, and maintaining positive relationships with dozens of local vendors including event coordinators, caterers, entertainers, florists, rental companies, and more. Additionally managed museum's birthday party program for children and families. Worked with parents to find open dates, creative themes, coordinate food, cake, and activities. Hold day-of staff to high customer service level that lead to multiple repeat bookings and a reputation as a premiere children's birthday location in the Madison area. After two years in this position, restructured program in response to parent feedback and saw 18% increase in overall sales.

Madison, Wisconsin Area

Stepped into position during transition period of moving offices and aided in coordination of moving and setup of 10+ staff members to multiple new buildings. Oversaw general office reception, technical setups and issues, space monitoring, website and social media updates, and communication between offices and programs.Co-chair of committee that spearheaded fundraising efforts for the agency including community partnerships, grant writing, and establishing annual gala event. Coordinated event logistics including venue, catering, silent auction, entertainment, check-in, and publicity. Increased event revenue between first and second year by 83%.Re-vamped agency volunteer program that had less than 20 volunteers at start date and grew to 50+ volunteers divided between three programs. Worked with program managers to establish new policies in scheduling, commitment, and role assignment. Aided in placing multiple students in internships and practicums and made sure all educational requirements were met. Directly supervised students in internships related to fundraising, grant writing, and general nonprofit management.

Bachelor Of Science, Community And Nonprofit Leadership

The major in community and nonprofit leadership prepares graduates for careers in community and nonprofit business settings, enabling them.

Education record

The Madison-area leaders of tomorrow are being trained today thanks, in part, to an initiative supported by the Greater Madison Chamber.