Sarah Dawson work email
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Sarah Dawson personal email
As a Copywriter and Digital Content Strategist with 7+ years of experience, I specialize in crafting compelling content, strategic brand storytelling, and innovative social media strategies. I’ve developed and executed consumer-focused, multi-channel campaigns for globally recognized brands like L’Oréal and The Discovery Channel, driving audience engagement and amplifying brand voice across the beauty, wellness, and entertainment industries.My expertise includes leading content ideation, creating detailed brand style guides, and optimizing digital content to ensure consistency, foster growth, and deliver measurable results. Passionate about impactful storytelling, I excel at turning consumer insights into authentic, engaging narratives that connect brands with their audiences.Ready to bring your brand’s story to life? Let’s connect!
L'Oreal Usa - Saloncentric
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CopywriterL'Oreal Usa - SaloncentricUnited States
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Digital Content CreatorSaloncentric - A Subsidiary Of L'Oreal Usa Jun 2022 - Aug 2024St. Petersburg, Florida, UsCreated and wrote multi-channel content, including articles, digital magazines, social media, website, and marketing initiatives. Developed and executed comprehensive content strategies, collaborating with cross-functional teams, influencers, and brands to produce SEO-driven content for L’Oréal’s portfolio of 35+ brands, enhancing brand messaging, engagement, and audience reach. -
CopywriterThe Branders' Brand Apr 2023 - Jan 2024Created long- and short-form copy for websites, social media, and email campaigns, enhancing brand visibility and driving customer engagement. Collaborated with the Director of Media Relations to align on brand identity and objectives, delivering tailored copy that effectively communicated key messages and expanded audience reach.
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Seo Data SpecialistWax Communications Mar 2022 - Jun 2022Conducted in-depth research, fact-checked, and revised website copy to ensure medical terminology and healthcare information was accurate and concise for targeted audiences. Developed SEO strategy, optimizing website content and improving organic search rankings for not-for-profit healthcare organizations.
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Production AssistantDiscovery Channel May 2018 - Mar 2021UsProduced daily science and technology stories for Daily Planet, Discovery Channel Canada's flagship show, reaching over 300,000 viewers per episode. Supported production and post-production for Mighty Cruise Ships, with episodes averaging 100,000 to 200,000 viewers. Assisted in filming a docuseries in Antarctica, creating digital stories that reinforced Discovery’s brand and commitment to authentic storytelling. -
Senior Copywriter, Digital Content ManagerIf Not Me - Luxury Fashion Consignment Mar 2020 - Jan 2021Managed copywriting for multi-channel marketing campaigns across digital, print, and social media, enhancing brand voice and customer engagement. Collaborated with marketing to create tailored content, driving social media growth. Led freelance copywriter recruitment and management, streamlining campaign launches, and established brand guidelines to improve recognition and customer loyalty.
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Marketing Communications AdministratorLenbrook Group Of Companies Jun 2019 - Feb 2020Developed B2B and B2C marketing collateral for tech products, including blogs and emails. Collaborated with stakeholders to design internal communication strategies for product releases, ensuring content accuracy and alignment with brand goals.
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CopywriterMcmaster University Jun 2017 - Jul 2018Hamilton, Ontario, CaCreated and edited engaging content for internal communications, newsletters, and informational materials. Collaborated with multiple departments to ensure accurate, effective messaging, improving the clarity and reach of communications across the organization. -
Library AssistantMcmaster University Aug 2015 - May 2018Hamilton, Ontario, CaProvided essential support in cataloging, shelving, and organizing library materials to ensure easy accessibility for students and faculty. Assisted patrons and students with research inquiries and fostered a productive study environment through efficient library management practices. Gained proficiency in various writing styles and bibliographic formats, including MLA, APA, AP, and Chicago.
Sarah Dawson Skills
Sarah Dawson Education Details
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Mcmaster UniversityDouble Major In English And Communications
Frequently Asked Questions about Sarah Dawson
What company does Sarah Dawson work for?
Sarah Dawson works for L'oreal Usa - Saloncentric
What is Sarah Dawson's role at the current company?
Sarah Dawson's current role is Copywriter.
What is Sarah Dawson's email address?
Sarah Dawson's email address is da****@****ster.ca
What schools did Sarah Dawson attend?
Sarah Dawson attended Mcmaster University.
What skills is Sarah Dawson known for?
Sarah Dawson has skills like Writing, Film Production, Broadcasting, Research, Social Media, Editing, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Microsoft Office, Customer Service, Communication.
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