Sarah Dawson is an experienced, versatile senior copywriter/creative director and strategic thinker with the ability to craft full-service, 360-degree platforms that promote the client’s message with clarity and creativity.With more than 20 years experience across both editorial and advertising, Sarah has developed a keen eye for the overall look and feel of a program: what’s likely to succeed, what’s likely not to, and why.Well-versed in all manner of promotional writing, from in-book creative special advertising sections to b-roll scripts, social media and radio scripts to e-mail newsletters, Sarah works hard, plays well with others and aims to elevate your brand.