At twelvenote, I work with a brilliant team of strategists, researchers, digital experts, creatives and analysts on accounts within our pharmaceutical portfolio of business. Our mission is to reinvent how marketing happens, so that everyone can get back to enjoying the experiences brands provide, without all the baggage of intrusive or parasitic ads. We know that the customer journey, be it patient or HCP, is not monolithic, and we have a unique way of uncovering where there are clear gaps between brand experiences and customer expectations. Once we uncover those gaps, we design marketing campaigns to close them--driving a better experience for the patients and HCPs our brands aim to serve.

In this position, Sarah played a critical leadership role in overseeing large, multidisciplinary teams responsible for developing and executing strategic marketing plans for pharmaceutical products in the company's rare disease, CNS, and I&I portfolios of business.

In this role, Sarah was responsible for strategic oversight of the integrated agency team working on digital campaigns for AstraZeneca, Amgen, Alkermes and Genentech business.

Continued to spearhead the agency’s most important account with ownership of client satisfaction and organic growth expansion. Honed expertise in respiratory (COPD, Asthma), cardiovascular & metabolic disease (Type 2 Diabetes), immunology and oncology. Joined agency leadership team with responsibility for defining brand needs to drive innovative service development.

Lead multiple accounts—both national and global—in the pharmaceutical and medical device categories. Responsible for the launch and ongoing management of a first in kind branded-social media marketing program for a major consumer drug. Contributed to an integrated marketing effort that resulted in an unprecedented 60%+ retention of patient volume, three months post-LOE. Fluent in translating brand strategies, goals and objectives to the broader team to result in innovative and cohesive communications plans. Clients:• AstraZeneca (NEXIUM, Symbicort, CRESTOR)• Becton Dickinson Diagnostics• Zoetis (Formerly Pfizer Animal Health)

Served as the day-to-day client contact—managing workflow and timely execution of deliverables. Executed cross-functional programs—social, digital, creative, public relations—to establish clients as leaders in the industry, increase market share for their businesses, and improve credibility and visibility with key stakeholders. Created social media catalyst program for a global pharmaceutical brand—recruiting and fostering relationships with 25 professionals to serve as third-party ambassadors, advocating for issues impacting the industry.Clients:• AstraZeneca (Seroquel, NEXIUM)• Care Improvement Plus (A Division of UnitedHealthcare)• Johnson & Johnson • Target Corporation (OTC, Pharmacy, Clinic)• Zoetis (Formerly Pfizer Animal Health)

Supported health care account teams with a focus on B2C and B2B communications. Participated in rebrand of major industry association and facilitated the development of communications surrounding the rebranding.Clients: • American Society of Health System Pharmacists• Becton Dickinson Diagnostics• Bloom Health• Care Improvement Plus (A Division of UnitedHealthcare)• Susan G. Komen of Maryland• Target Corporation (OTC, Pharmacy, Clinic)• Zoetis (Formerly Pfizer Animal Health)

Provided public relations and marketing support for local and national clients in more than 30 metropolitan media markets across the country. Composed strategic communications plans, event material, press releases, fact sheets, Q&A documents, website content, social media content and new business proposals.

Involved in several different areas of the company including, Public Relations, Marketing and Sales. •Public Relations and Marketing: Composed all press releases on a weekly basis detailing new products and events. Managed large e-mailing database and corresponded with press to obtain product placement in trade publications. Handled charitable donations and developed partnerships with local and national non-profits. Composed monthly consumer e-news promoting brand and its products. Developed social networking plan and oversaw Twitter and Facebook page design and posts for both product lines – Weems & Plath and Conant Custom Brass. Aided in editing and writing copy for catalogs, promotional pieces and website. Set up monthly e-mail blasts through Vertical Response to distribution base and assisted the marketing manager with direct mailing campaigns. Acted as primary liaison between Marketing & Sales department and implementation teams to develop advertising campaigns.•Sales: Fielded sales calls and assisted in order entry and development of special quarterly sales promotions. Attended regional trade shows as a representative promoting the company and its products to potential new distributors. Assisted in telephone campaigns to generate business.