I am the Senior Director of Creative for Northwell Health's Internal Marketing Agency where I oversee several teams focused on creative development for clinical and regional advertising campaigns, enterprise-wide multimedia production (photo and video), digital copywriting and customer communications.

Oversaw campaign messaging strategy, ad concepting, writing and production for clinical and regional advertising campaigns.

Plans, supervises and manages the production of Focus onHealth TV, a patient-education television series produced by Northwell Health. Writes full episodes and produces individual segments. Manages the health system's primary video platform and oversees the development, execution and delivery of multimedia content for the health system's websites, social platforms and newsletters.

Implements, maintains, and drives the development and delivery of interactive multimedia content for North Shore LIJ Studios. Manages digital assets, including printed materials, photos, video, graphics and historical documents. Implements content delivery solutions and manages the strategy and placement of the health system's digital assets through internal/external web, social media and mobile apps.

Successfully creates and executes multi-platform, digital marketing programs for U.S. and International stakeholders at this global services firm of over 135,000 partners and professionals. Collaborates with KPMG partners, sales teams, industry groups and account managers to develop customized eMarketing campaigns for use in business development initiatives. Develops innovative programs using a variety of rich-media vehicles to successfully connect with targets and clients, increase brand awareness and support client acquisition and retention. An experienced Webcast producer, skilled communicator and excellent event coordinator who works well under pressure to ensure deadlines are met and expectations exceeded. A consummate team player and leader who works seamlessly with partners, colleagues, vendors and clients to achieve long-term objectives of globalized knowledge sharing and market expansion.

Successfully managed accounts at this growing list brokerage firm. Utilized strong communication and organizational abilities to provide list recommendations, broker pricing agreements, manage budgets and oversee payment schedules for B2B and B2C direct mail marketing clients.