Collaborate with sales leadership on the creation of content, campaigns, and programs designed to address the specific needs of the enterprise (companies with >5,000+ employees) buyers and sellersOwn the planning, activation, and reporting on various industry vertical and competitive campaigns focused on improving win rates amongst select target account listsMonitor and report on enterprise sales funnel metrics, trends, and overall pipeline health Manage owned programs and industry association sponsorshipsSupport enterprise account directors and sales leadership in the creation and execution of custom outbound campaigns and niche territory eventsServe as the lead liaison between the enterprise sales and marketing teamsCoach and mentor other members of the Segment Marketing & Events team

Collaborate with sales leadership on the creation of content, campaigns, and programs designed to address the specific needs of the enterprise (companies with >5,000+ employees) buyers and sellersOwn the planning, activation, and reporting on various industry vertical and competitive campaigns focused on improving win rates amongst select target account listsMonitor and report on enterprise sales funnel metrics, trends, and overall pipeline health Manage owned programs and industry association sponsorshipsSupport enterprise account directors and sales leadership in the creation and execution of custom outbound campaigns and niche territory eventsServe as the lead liaison between the enterprise sales and marketing teams

Served as marketing lead for the Upland Ingenius product, one of the highest revenue-generating products in the Upland portfolioManaged product marketing for InGenuis, including creating and maintaining product guides, sales collateral, product webpages, partner portal listings, and review sitesCoordinated go-to-market efforts for new feature launches and integrationsExecuted demand generation programs to drive product interest, including industry event sponsorships, email marketing campaigns, content syndication, and digital advertisingWrote and edited email and call scripts for the SDR team for effective outbound campaignsTracked and reported on channel performance and product sales

Planned and executed global marketing campaigns to generate new product demandCollaborated with internal subject matter experts, agencies, and partners on content and campaign deliverables Managed the promotional mix for integrated, multi-touch campaignsReported on campaign metrics such as reach, conversions, pipeline, and revenue to campaign stakeholders and leadershipServed as the lead liaison between the corporate marketing function in North America and regional field marketing teams EMEA and APAC to localize and activate digital campaigns globallyOwned Cornerstone’s email marketing strategy, including managing a variety of targeted email nurture programs for specific audiences based on buyer persona, sales stage, geography, and industry with the goal of advancing leads through to a sales-ready opportunity, a program which produced a 20% lead-to-MQL conversion rate

Managed and executed the content editorial plan by collaborating with key contributors in product marketing, industry thought leaders, contract writers, graphic designers, translation agencies, and website developers Created high-impact content pieces such as eBooks, whitepapers, research reports, blogs, and infographics as well as supporting promotional elements such as landing pages, emails, digital ads, and social media postsManaged the webinar program, one of the top performing demand generation channels by lead and MQL volume, including negotiating vendor contracts, scheduling webinars, collaborating with thought leaders on content and deliverables, defining the promotion and follow up strategy, managing the $300k annual program budget, and reporting on program performance

Managed new product and feature launches, such as the launch of the Versature iOS app, from ideation and demand quantifying stages through to beta testing, go-to-market planning, and the creation of internal training, documentation, and sales toolsCreated, managed, and maintained detailed product solution pages on the website and supporting offline documentation including product specification sheets and user guidesServed as a customer advocate by working collaboratively with sales, technical support, customer success, and product developers to collect customer feedback to continuously improve the customer experience and internal processesPlanned, organized, and participated in industry events including coordinating logistics, developing content for handouts and booth videos, and editing speaker notes

Researched, drafted, and negotiated contracts and campaigns with partners from Bell Canada and Rogers for marketing initiatives with Canada Post and private retail networks Coordinated the production and distribution of printed collateral such as flyers, posters, decals, retail displays, and signage as well as digital content for the website and social media, including copywriting and graphic design Managed various in-store merchandising projects such as product displays and print advertising programs in local newspapers and industry publicationsParticipated in industry and partner events as a company representative Conducted numerous email and direct mail campaigns to over 7,000 nationwide retailers