Sarah Do Email & Phone Number

Director of full-service concierge communications firm specializing in individualized plans to help your brand stand out. Research and develop individualized communication strategies for clients based on specific needs and goals. Creation of individually curated social media strategies and management of multiple handles. Plan and execute events of all sizes, both virtual and in person, using tried and true project management guidelines so nothing is missed.Conduct analysis of current reach and audience to plan goals for future communications plans. Write and edit website copy to more understandable, plain-language format.Provide analysis of website mapping in order to ensure user-friendly experience. Write and edit features, press releases, and other stories relevant to client's needs.

Support and manage the California Geologic Energy Management Division's (CalGEM) internal and external communications and outreach efforts. Serve as the Division webmaster for all CalGEM web copy and updates both internally through the intranet and externally through the public facing website. Oversee all functions of public relations and outreach strategies via research, writing, project management, and communication dissemination. Conduct complex research studies and gathering and analyzing information for the implementation of CalGEM’s strategic communication plan and outreach strategies plan. Ensure rapid Division response to critical, breaking and on-going outreach issues as well as reporter inquires.Research and develop internal and external communications, messaging and outreach materials including project news features, blog features, division fact sheets, talking points, frequently asked questions, presentations, press releases, and other outreach recommendations. Analyze, update, and maintain content on CalGEM’s public website and Intranet on an ongoing basis. Collaboratively work with subject matter experts and other Department of Conservation divisions and their webmasters to ensure understanding of web content management systems and department webmaster processes and protocols across Divisions. Review and maintain client-facing and internal websites to ensure they are user-friendly, ADA compliant, clear and efficient, and fulfill all project requirements.

Developed, administered, and implemented the Department’s Records Management program. Executed service contracts related to Information and Records Management functions. Researched and spearheaded the pilot for the Electronic Records Management program to ensure alignment with organizational needs and legislative requirements. Planned and facilitated all green and sustainability related projects for the Department, including LEED building certification and the implementation of solar energy installation at 3 campuses. Coordinated and oversaw special events for the Department such as the annual Green Fair, May is Bike Month campaign, and Earth Day.

As a teacher at a non-profit, play-based preschool program, I led 3-4 aged class, 4-5 aged class, and “mommy and me” style class for children age 18 months to 3 years. Developed hands-on activities, leading the handwriting without tears program, and was the project lead for the calm down corner project which focused learning on self-regulation of emotions. Served on the board in leadership roles as Communications Chair, President, and Vice President throughout my tenure.

Developed, coordinated, and implemented a statewide training program. Developed curriculum and course catalog for internal courses. Edited course and participant information in the Department's Learning Management System. Facilitated remote courses via WebEx and onsite courses throughout California. Worked with public relations and marketing staff in internal and external communications to organization stakeholders (non-profit, government, public), especially during a crisis. Assisted in the development of educational/outreach products including brochures, activity books, cards, and newsletters. Utilized content management system (CMS) and social media to deliver information to stakeholders. Conducted daily media monitoring to check for pertinent stories related to organization.

Implemented imperative human resources processes. Assisted in a wide variety of personnel transactions and projects and acted as liaison between Headquarters HR and employees. During spill response, worked in Joint Information Center (JIC) as an Assistant Information Officer.

Creation and implementation of a comprehensive public relations and marketing plan with the goal of increasing brand awareness. Organized events aimed at increasing customer base through social and traditional media outlets. Led events to educate the public on the organization as well as animal husbandry, veterinary care and training information.

Bachelor’S Degree, Communication And Media Studies, Public Relations

Activities and Societies: Lambda Phi Eta Communication Honors Society, Public Relations Student Society of America (PRSSA) Graduated.

Associate’S Degree, General Studies-Emphasis In Biological Sciences

Graduated with Summa Cum Laude Honors.

Pre-Nursing Studies