Senior Content Marketing And Social Media Strategist
Current- Develop and execute strategies for sharing key brand messages across social mediaplatforms and Penn Medicine website- Create, curate and schedule content on social media and the news hub that resonates withtarget audiences- Work closely with the digital customer service coordinators and contact center to providesupport and oversight of responses to social media inquiries- Develop shareable social media content and toolkits for employee advocates, influencers,and partners.- Monitor and analyze social media and story performance, providing insights for optimization- Partner with analytics team to and utilize analytics to tools to track, measure and report onsocial media performance- Produce engaging and shareable content, including articles, patient and employee stories,graphics and multimedia materials such as reels- Collaborate with cross-functional teams (communications and PR, marketing, clinical, etc.) togather information, insights and updates for content creation