Sarah E. Daniels Email and Phone Number
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Storytelling is my passion. People are my profession.I’m a creative lead who embraces the principles of user experience design. I believe the purpose of business is to improve the human condition and, by doing so, drive profitability.COMMERCIAL EXPERIENCE:* Indie Games* Interactive Stories (Narrative Games)* Edutainment* Commercial Photography* Rights LicensingNONPROFIT EXPERIENCE:* Social Impact Games* Environmental Law* Community Development* HealthcareHOW I CAN HELP:In the world of SaaS and GaaS, product development can be an endless marathon. Products that continue to evolve over years and decades grow stagnant, and teams burn out, become too invested in their personal contributions, or become locked into a product’s legacy.Together we can:REKINDLE THE JOY - Never throw out the baby with the bath water. I help teams get to the heart of why players and end-users love our product and how, where, and when to innovate or leave well enough alone.RE-ENERGIZE AND EMPOWER TEAMS - Prevent attrition by identifying sources of frustration and burnout. I help creative teams recalibrate, overcome fear and complacency, and fall back in love with their work.COMMUNICATE - Especially in the world of hybrid and remote work, good communication is essential and complicated. From mediating between remote coworkers to setting company policy to managing internal and external communications, I help define tone, timing, and target audience when messaging company-critical information.PIVOT IN RESPONSE TO AN EVER-CHANGING WORLD - Change is inevitable, and it provokes raw human reactions. But change doesn’t have equal drama. I help cultures, teams, projects, and even brands evolve without total disruption to productivity.ACHIEVE PREDICTABILITY AND CONTINUITY PROJECT-TO-PROJECT - Unreasonable deadlines are not a requirement of product development. Companies flourish when their employees flourish. I build trust with employees, partners, vendors, and customers by delivering an exceptional product within reasonable scope, budget, and deadline expectations.SKILLS:Product Design (Interactive Media, Games & Apps)* Research & Analysis* Creative Direction* Wireframes & Comps* User Flows & Interface Design* User Testing* Data-Responsive DesignStorytelling/Narrative Design* UX Writing* Creative Writing (Scripts, Design Bibles, Character Development, World Building)* Storyboarding* Development & Line Editing* End-User DocumentationStrategic Management* Brand Stories* Internal & External Communications* Vendor & Partner Relations
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View- Website:
- questiongames.com
- Employees:
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Executive ProducerQuestion
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Associate Fiction Editor - Narrative MagazineNarrative Magazine• Evaluate submissions for inclusion in the regular publishing cycle and annual contests.
• Conduct preliminary review and provide editorial recommendations for qualifying submissions. -
WriterSelf-EmployedPublications:
"User Testing" (March 2023) Suddenly And Without Warning
"Lost & Found" (May 2023) PopShot Quarterly - Solar Issue
"For What It's Worth" (June 2023) Matter Press - Journal of Compressed Creative Arts
"My Mess of Conflicting Emotions" (June 2023) Narrative Magazine
"Acoustics of Loss" (June 2023) Bull Lit Men's Magazine
"No Excuses for the Living" (March 2024) Interim: A Journal of Poetry and Poetics - Special Anthology
Books:
"I Love You More Than Spiders" (in production)
Competitions and Workshops:
*. Finalist NYC Midnight 2022 Microfiction Challenge
* March 2023 Writing Intensive Workshop (Tom Jenks) -
Creative Consultant - Narrative Ux / Storyteller / WriterSoyousedGlobal ClientsI work with indie studios, small businesses, ed tech, and nonprofits to refine their products, develop brand narratives, and integrate narrative elements into new and existing games and apps.
For more examples and case studies, please visit my website: https://www.soyoused.com/
Sample Projects:
GROWV - Contract WriterContract Writer - Pre-K Edutainment
Write Season 3 (7 Episodes) for an educational children's television series aimed at kids ages 3-7.
Skills: Storyboarding, Story Development, Story Beats, Dialog, User Experience Design
*****
HITPOINT / JAMCITY · Narrative Design & Writer - Mobile Game
• Defined character sketches, tone, and multiple plot lines.
• Wrote preliminary story script and outlined potential story development.
• Defined narrative design parameters creating a foundation for the underlying game mechanic.• Defined character sketches, tone, and multiple plot lines.
• Wrote preliminary story script and outlined potential story development.
• Defined narrative design parameters creating a foundation for the underlying game mechanic.
Skills: Game Design, Screenwriting, Fiction Writing, Concept Development, User Experience Design
*****
GSN GAMES - Narrative Design / Writer - Narrative Consultation
• Wrote narrative flow and barks for a full cast of characters for “Lucky Homes.”
• Wrote tutorial screens and player onboarding prompts and edited all game texts.• Wrote narrative flow and barks for a full cast of characters for “Lucky Homes.” • Wrote tutorial screens and player onboarding prompts and edited all game texts.
Skills: Narrative Design, UX Writing, Character Development
*****
GAMEHOUSE · Writer/ Editor
• Edited story beats and dialog for “Fabulous: Angela’s High School Reunion.”
• Wrote preliminary full-length treatment for “The Love Boat” based on the original television series pilot.
Skills: Script Writing, Editing -
Electronic Arts (Ea) 2021-12 - 2022-05• Hired as Principal Designer and promoted to Head of Creative within the first month of employment while working across multiple time zones in a fully remote environment.
• Oversaw the integration of various studios within the Lifestyle division of Glu Mobile managing cross-functional teams and communicating evolving strategic goals in a rapidly evolving product division.
• Developed production plan for key lifestyle property and documented design specifications leading to the first successful proof-of-concept prototype for the division in two years.
• Collaborated with the User-Research team to develop personas, product synopses, and market research guidelines for focus group moderators, and wrote preliminary corporate collateral defining the brand, franchise potential, and cross-catalog promotions.
• Wrote the foundational backstory and defined parameters for all narrative interactions within the game leveraging Confluence, Miro, and Trello to manage assets and track production goals.
• Designed and directed UX for new gameplay interactions to optimize the user experience and imbed narrative thinking throughout the product design. -
Iwin, Inc. 2016-04 - 2021-11New England• Managed outsourcing strategy, RFPs, production, budget, and schedule for all of iWin’s game development.
• Developed original concepts and backstories for narrative-based game franchises.
• Wrote and directed all stages of story evolution: character sketches, narrative outlines, story beats, and final dialogs, and generated narrative guidelines for artists, designers, and programmers to guarantee continuity across teams.
• Wrote non-narrative game texts including tutorials, calls-to-action, quests, barks, and marketing copy and video scripts.
• Generated assets and visually communicated concepts through wireframes, composites, storyboards, and animations using Adobe Illustrator, After Effects, Premiere Pro, Photoshop, Procreate and Visio.
• Directed in-game animations and implemented story scenes in custom animation engines, Unity, Google Sheets, .
• Wrote and designed preproduction workflow documentation and maintained game design documentation to streamline employee onboarding and maintain production efficiency while leveraging Trello and Basecamp to track multiple projects and coordinate with international teams. -
Gamehouse 2012-11 - 2015-01Seattle, WaVision holder core franchises: Delicious (Time Management) & Mortimer Beckett (Story Adventure)
• Managed outside studios developing Delicious (Emily) installments 9, 10 & 11 (preliminary) and an experimental, Mortimer Beckett prototype.
• Defined creative direction for game play elements including narrative, new features, and iterations on underlying mechanics.
• Co-Wrote narrative and defined story arc for Delicious and Mortimer Beckett games.
• Directed creative asset & technical development pertaining to overarching, corporate, strategic goals and defined budgetary constraints.
• Created wireframes, level balancing worksheets, and designed critical game features.
• Managed RFP process, game design documentation and production cycles, internal and external communications, and scope to budget expectations.
• Evaluated free-to-play partnerships and provide tactical design feedback to increase engagement, retention, and conversions.
Shipped:
Delicious: Emily’s Honeymoon Cruise (2014): Over $5 million in global revenues. Top grossing mobile title in the franchise.
Delicious: Emily’s New Beginning (2015): $2 million in revenues. On track to exceed overall, franchise performance.
Kiwi Wonderland: Free-to-play endless runner featured in Apple’s “Best New Games” in 160 countries. -
Fiveonenine Games Llc 2011-11 - 2012-08Drove catalog development and provided ongoing creative direction for experimental, start-up founded by Scripps Media.
• Created game design documents, including underlying systems, in the genres of time management, choose your own adventure, hidden object and word for the social/mobile market.
• Wrote RFP and brand guidelines for all internal products under the dictate: entertain, engage and enlighten.
• Wrote all in-game dialogs and story elements for all titles, contributed to copy for corporate site and social media.
• Managed strategic partnerships with outsourced studios and brand holders.
• Collaborated with internal teams to influence corporate brand identity, production, data analytics and social media strategies.
• Represented company interests at international trade-shows and conferences.
Shipped:
• Political Rampage: iOS game pitting candidates against each other in fits of puzzling madness.
• Campaign Story: Innovative Facebook game. Choose your own adventure. Campaign as a humble mayor. Rise to the highest office in the land. Beware dark politics.
Unshipped:
Branded game designs: Scripps Spelling Bee; ATF; and Undercover Boss.
Original game designs: The Guardians (environmental game); The Candidate (political game); Modern Museum (social science game) -
Jolly Bear Games, Inc. 2008-05 - 2010-12Lead designer on all projects. Managed internal and external cross-functional teams. Generated over $3 million in revenues.
• Directed cross-functional team collaborations and contribution to overall game design.
• Created assets for games including in-game art, UI and UX wireframes, and mini game puzzles.
• Wrote all narrative, copy and technical documentation.
• Created brand guides and promotional copy for game franchises.
• Managed all administrative aspects of the studio including human resources, outsourcing, external partnerships, budgets, and production.
Shipped:
Hodgepodge Hollow: A Potions Primer (Hidden Object Adventure); Big City Adventure: Vancouver (Hidden Object); | Age of Oracles: Tara’s Journey (Story Adventure); Big City Adventure: New York (Hidden Object); Undiscovered World: Incan Sun | HoverBee Studios (Hidden Object); Horatio’s Travels | Robot Super Brain (Time Management) -
Real Networks 2005-12 - 2008-05• Key driver of RealArcade’s product and publishing strategy generating over $15 million in net revenues in a highly competitive environment. Personal hit rate: 86% of sourced games made the top ten list based on revenues.
• Established focus-testing guidelines, wrote surveys and reports, and directed participant sessions including pre-testing and post-testing interviews for the play-test lab.
• Acted as development editor for second-party publishing strategy sourcing and approving final game designs.
• Studio partners included Lifetime TV, Hipsoft, Mumbo Jumbo, Playfirst, Sandlot Games, Merscom, Last Day of Work, GamesCafe, Alawar, RealOre, Reflexive Entertainment, SpinTop Games, Gamezebo, Encore, 10tons, and others. -
Corbis Corporation 2003 - 2005• Accountable for managing key studio partnerships including portfolio reviews, contract negotiations, market analytics, brand licensing, and asset distribution agreements.
• Collaborated with internal stakeholders to define and document innovative B2B operational guidelines for editing, organizing, and delivering a state-of-the-art digital imaging workflow thus reducing overages and expediting delivery of assets to business partners.
• Orchestrated media partner “road shows” to onboard partner content to sales and customer service representatives in international offices and at tradeshows.
• Defined and documented production processes for direct-to-consumer workflows for both internal and external stakeholders.
• Created presentations and maintained an internal wiki to document partnerships for executive staff members.
Sarah E. Daniels Skills
Frequently Asked Questions about Sarah E. Daniels
What company does Sarah E. Daniels work for?
Sarah E. Daniels works for Question
What is Sarah E. Daniels's role at the current company?
Sarah E. Daniels's current role is Product Design / Narrative / Creative Lead.
What is Sarah E. Daniels's email address?
Sarah E. Daniels's email address is sa****@****hoo.com
What skills is Sarah E. Daniels known for?
Sarah E. Daniels has skills like Video Games, Game Design, User Experience, Casual Games, Mobile Games, Game Mechanics, Game Development, Computer Games, Wireframes, Creative Direction, Mobile Devices, Level Design.
Who are Sarah E. Daniels's colleagues?
Sarah E. Daniels's colleagues are Joel Junior, Myss Tayre, Nicholas Crosgrove, Steph Grey, Rachel Moeller, Mo Saif, Salar Sal.
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