- Developed and executed strategic media and communication plans to promote brand visibility and increase audience engagement- Measured, analyzed and reported performance of all digital campaigns and assessed against goals (ROI and KPIs).- Managed social media community using best practices- Mangaged digital marketing campaigns, including social media, and display advertising strategies to support brand awareness and social engagement- Monitored and analyzed media trends and competitor activities to identify opportunities for brand positioning and messaging optimization- Created actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram and LinkedIn- Wrote, edited and/or assisted with internal/ external collateral (press releases, newsletters, web pages, etc.)- Generated strategic insights using data, market research, and competitive trends- Developed strategic recommendations for press releases, marketing campaigns and additional collateral against best practices.- Provided internal communications support on key policy issues and developments including media responses to policy issues/developments- Monitored legislative and regulatory responses- Led webinar production- Led podcast launch and production- Designed and launched automated forms- Scheduled and facilitated project team meetings (kick-offs, internal review, creative reviews etc.)- Manage projects, changes, and budget status among internal and external teams- Reviewed contracts for accuracy, functionality and usability against budget- Developed and executed strategic media and communication plans to promote brand visibility and increase audience engagement

• Develop, implement, and manage social media strategies and content editorial calendar • Measure, analyze and report performance of all digital and social campaigns and assess and report against goals (ROI and KPIs). Examples include: increasing open rate for newsletter to a 50% average and 2% click rate; restarting Instagram account and increased regular posting; ensure progress on all platforms by using analytical tools• Manage social media community using best practices • Support digital marketing, including social media, and display advertising strategies with campaigns to support brand awareness and social engagement • Identify trends and insights, and optimize performance based on the insights• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram and LinkedIn • Write, edit and/or assist with internal/ external collateral (press releases, newsletters, web pages, etc.) • Generate strategic insights using data, market research, and competitive trends • Develop strategic recommendations for press releases, marketing campaigns and additional collateral against best practices. Examples include: supporting report data corrections and editing; creating Inc. 5000 StoryMaps; analyzing and reporting on PitchBook data• Collaborate with internal teams, and external partners and agencies, to ensure the viability of ideas and concepts • Provide internal communications support on key policy issues and developments including media responses to policy issues/developments • Monitor legislative and regulatory responses • Lead webinar production• Design and launch automated forms • Schedule and facilitate project team meetings (kick-offs, internal review, creative reviews etc.)• Effectively manage and communicate projects, changes, and budget status among the internal and external teams• Review contracts for accuracy, functionality and usability

• Plan and execute digital marketing campaigns, including web, SEO, email, social media and display advertising• Write, edit, design and manage digital presence across all social channels, including Facebook, Twitter, LinkedIn, YouTube and Instagram• Provide measurements and reporting on the performance of all digital marketing campaigns• Identify trends and insights• Create a regular publishing schedule and promote content through social advertising• Use MailChimp for weekly newsletters and tracking• Collaborate with internal teams to create and edit web landing pages and optimize user experience• Provide on-site support at local events for setting up booths, live tweeting and reporting• Collaborate with vendor partners• Integrate all channels of marketing• Develop and expand community and advocate for the company in social media spaces

•Write content and plan for Twitter, Facebook, Instagram and YouTube channels (@serveturkey, @natlturkeyfed (formerly @turkeygal), @prezturkey) using Loomly, TweetDeck and Hootsuite•Engage with followers across all social media channels to increase brand awareness and relationships•Write and create social media copy for promotional partners•Create and manage paid social media ad campaigns using Facebook Business Manager and Twitter advertising•Track social media mentions, trends and stories using Loomly, Hootsuite, Tweetdeck and Meltwater•Provide on-site event social media posting and engagement•Manage content and updates for Serveturkey.org, eaturkey.com, and presidentialturkey.com on Wordpress (formerly on Squarespace and Drupal)•Manage relationship and work produced by industry influencers•Manage and create event registration website using Naylor/Timberlake•Create and manage event mobile apps using CrowdCompass and Socio•Manage and assist with website redesign•Manage digital media contractor•Assist with IT support•Create graphics and layouts for programs, postcards, banners and social media using Adobe Creative Suite•Manage intern social media work•Manage on-boarding and transition for new office coordinator

• Manage membership database and upkeep • Assist in managing/planning annual convention and leadership meeting including: creating registration website, registration troubleshooting, working with hotel on room management and assignment, working with catering vendor, tracking registration and golf tournament registration and billing• Create mobile apps for four separate events• Assist in website redesign• Write and execute media plan for @PrezTurkey and Facebook posts for National Thanksgiving Presentation including live video stream reaching over 4,500 viewers and twitter campaign that increased followers by 357 followers• Supervise and manage intern selection and work• Provide office management support

• Wrote copy for bi-annual publications• Member tracking, updating and processing• Coordinated educational programs• Answered information requests• Assisted with legislative initiatives including scheduling state hill meetings and preparing members for meetings• Wrote grant funding application for educational project• Supervised and managed intern selection and work

• Wrote copy for bi-annual publications• Wrote member and public newsletters• Member tracking, updating and processing• Social media efforts• Coordinated educational programs• Answered information requests