Sarah Eagles Email & Phone Number

Richmond, Victoria, Au

Richmond, Victoria, Au

• Marketing and brand strategy for the Nomad Coffee Group portfolio of brands. • Digital strategy - drive conversions in various B2B and B2C sales channels.• Content and social media strategy.• Retail strategy – e-commerce + bricks and mortar (x 4 owned cafes/retail sites).• PR activity and media engagement. • Commercial partnerships, sponsorships and collaborations. • Support private label contract partnerships.• Appointment and oversight of agencies. • Stakeholder management with all internal divisions + external agencies and customers.• Lead and inspire the Nomad Coffee Groups’s marketing teams to deliver annual marketing KPIs.

Richmond, Victoria, Au

Responsible for the brand and marketing strategy and execution for the Veneziano Coffee Roasters brand.Key responsibilities include:• Brand management• New product management• Online strategy and social media• Event management• Budget management • Reporting and analysis

Melbourne, Victoria, Au

Responsible for the success of Lavazza's sponsorship of the 2015 Virgin Australia Melbourne Fashion Festival. Key responsibilities include:• Management of event logistics and site build• Ordering of stock and consumables• Development of staff roster• Development and implementation of on site activation concepts• Budget management and invoicing• Post event analysis, reporting and recommendations

Responsible for the success of the Melbourne International Coffee Expo and the International Truck, Trailer & Equipment Show. Key responsibilities include:• Management and execution of marketing, communications and branding strategy • Development and management of digital marketing strategy• Sponsorship management• Development and management of event strategy• Budget management• Management of permanent, temporary and volunteer staff

Event Coordination• Exhibition and sponsorship sales and management• Website development, content maintenance and e-newsletters• Management of event operations and on-site management• Key supplier and contractor liaison• Post event reporting and analysisAccount Management• Timely preparation and presentation of client proposals• Integrated campaign development and execution• Media planning and placement including TV, print, radio, outdoor and online channels

Melbourne, Vic, Au

• Development of a quarterly promotions catalogue ‘PartsCentral’. Involved liaising with suppliers, dealers and media agencies, marketing and promotion activation, POS development, dealer training and merchandising, pricing, inventory planning, distribution, campaign analysis and reporting.• Preparation and production of national print media campaigns.• Coordination of major internal events and trade shows.• Coordination of web-based marketing strategies including Mercedes-Benz website and online dealer incentive programs.

Melbourne, Vic, Au