‘piqit’ brings together distinctive fashion creators - niche designers, stylists, photographers, and HMUAs along with their customers on one single platform. We present a new world of opportunities, collaborations & easy discoverability for the community joining our platform. piqit allows clients to connect with these creators, discuss pricing options, and book appointments in their preferred locations.

Streamoid Technologies is a pioneer in building a superintelligent AI platform for fashion and retail, bridging the Fashion, AI and Machine Learning industry. This B2B company offers retailers products such as visual and text search, automated outfit recommendations etc. Key Projects:Fashion Wiki - Building Standardised Fashion Vocabulary:Since Fashion terminology is not uniform across the industry and almost every Fashion brand differs in their usage, it makes data hard to capture, interpret and process. This involved extensive research to build a structured and standardised vocabulary of fashion terms for both Men & Women in western and Indian ethnic wear. Automatic Outfit Generation: This product captures stylists sensibilities which are often intuitive, into a manner that a computer can understand & process. It consumes a given retailers catalogue in real time and provides all products with multiple outfit recommendations. Personalised Recommendations: The objective of this product is to give personalised recommendations to an end user on an online platform based on specific or multiple criteria such as demography, body shape, occasion etc.Other responsibilities include:- Working with the engineering team to provide them with an insight into the fashion industry in terms of Style, trends, fashion history, garment construction etc. - Constant quality checks and inputs on how to improve overall product performance. - Put together and trained the Fashion team over the last 2 years. - Managing timelines, resources and priorities for different products and projects in a constantly changing start-up environment.

Design Director - Jai Tunics since May 2015

EAPENETC - BRAND OWNER & DESIGN DIRECTOR: 1992 – 2013Of two exclusive woman’s fashion brands and a home furnishing label. I designed Indian, Western & Fusion garments, developed operational systems to ensure cost effective production and delivered distinctive, profitable collections. My entrepreneurial role included focusing on evolving trends, sourcing, production, costing, merchandising, sales and marketing.SARAH EAPEN:This high fashion label women’s label reflected a distinctive style and character. The brand showcased nationally and internationally through fashion shows and retailed successfully at • Mumbai: Mélange, Amaara, Zoya, Fuel• New Delhi: Ogaan &Gyan’s• Bangalore: Cinnamon & Ffolio• Chennai: Amethyst & Collage@7w• Goa: Sosa’s• Hyderabad: Elahe & Oorja• Calcutta: Columns & Zenon• Ahmedabad: ElanEAPEN ETC: The ready-to-wear label catered to garments that combined casual style with quality. Sold exclusively through exhibitions such as the Indian Merchants Chamber–Ladies Wing, Nairobi, London etc.SARAH EAPEN HOME: An exclusive line of home furnishings sold at Good Earth, Mumbai & Delhi.DESIGN ASSISTANT TO TARUN TAHILIANI: 1990 – 1992• Designed Couture and Bridal collections for the two in house labels 'Ahilyan'& 'Angor'. • Designed and executed bespoke orders for clients. • Designed and executed hand and machine embroideries, worked out costing and managed production schedules. • Actively involved in fashion shoots and worked with choreographers on the selection of models, music and production of fashion shows.

STYLING: Work with brands and advertising agencies to create a complete image while keeping in mind the clients/ design brief and the latest trends.• Westside, Cotton World, John Player, Turtle Shirts, Garden Silks, Deepam Silks, Jayalakshmi Sarees.• Grasim, Graviera and Vimal Suiting.• Boeing, Coca Cola, Max Life Insurance, Reliance Mobile, Tata Indigo, Onida TV (won first in the ' Best Calendar' category.)• Palmolive Soaps, Sunsilk Shampoo.• Tribhovandas Bhimji Zaveri Jewellery, World Gold Council.• Femina, Taj Hotels in-house magazines (for designers Shahab Durazi, Sabyasachi Mukherjee, Kiran Uttam Ghosh etc.)CORPORATE IDENTITY AND GROOMING:Uniforms designed, individual wardrobes put together, guidelines given depending on the organization's profile. • The Times Of India – Response Section• Jazz By The Bay, Three Flights Up• Water Kingdom & Amusement Park• Water stones Country Club & Spa, Gordon House HotelsBRAND IMAGING:Complete makeover with clothes, accessories, hair and make-up is created to project a distinctive image for the personality/brand.• Colonial Cousins: Created the look for the album cover, media appearances and performances of the album ‘The Way We Do It'.• Abida Parveen: Worked with Times Music to create the look for the album cover and other publicity materials.FEATURE FILMS, THEATER AND DANCE:• Costume & styling: ' The Blueberry Hunt' - Directed by Anup Kurian, featuring Naseeruddin Shah• Costumes for Class of 84, Jesus Christ Superstar, Steel Magnolias and Larins Sahib• Costumes for Daksha Sheth Dance Company

Led the Woman’s wear design team for two seasons, AW’12 & SS’13. After extensive market research, redefined the 'Provogue Woman', repositioned the brand with a fresh identity and contemporary stance, resulting in the trend setting 'New Provogue Woman'. Conducted comprehensive international trend research, theme inspiration and colour direction to produce fresh new collections. Transformed initial concepts into innovative marketable fashion deliveries, resulting in increased sales. Actively involved in range and product development. Interacted with the Merchandising, Production, Marketing and Sales Departments. Contributed significantly to the advertising campaigns by working closely with the market research consultants and advertising agencies. Attended Premier Vision & Texworld 2012, Paris for fabric research, selection and direction.

• NIFT, Mumbai: Jury member and design mentor to students for several fashion shows• SNDT College, Mumbai: Design mentor• Pearl Academy, Delhi and BD Somani School, Mumbai: Guest lecture on styling• Good Shepherd Finishing School, Ooty: Workshops on styling and makeovers