Sarah Eslyn Email & Phone Number

Milwaukee, Wi, Us

Design and copy edit pitch decks for film and television

BRAND STORYTELLER⎼⎼ Established brand strategy and positioning; led work on creating the brand vision, mission and voice⎼⎼ Led rebrand process during two major company restructures from discovery and research to implementation of brand standards into new products and campaigns⎼⎼ Wrote internal and external communications including brand guidelines, thought-leadership pieces, email campaigns, web and social copy, creative and strategy briefs, presentation decks, RFPs and crisis response⎼⎼ Collaborated with internal team to ensure brand strategies and standards were incorporated into project development and deploymentLEADER⎼⎼ Managed remote social media staff with an emphasis on creating an inclusive, open-feedback team⎼⎼ Led copywriting efforts for all aspects of the company⎼⎼ Collaborated with CEO during times of crisis on leadership response; led communication of major external announcements and campaigns⎼⎼ Owned multiple projects while maintaining quality and accuracy and meeting deadlines in a fast-paced, ever-changing EdTech start-up environment⎼⎼ Point person for agency and freelance brand projectsADVOCATE⎼⎼ Proactively established steps to combat unconscious bias in the hiring process for part- and full-time staff whom I hired which led to more diverse candidate pools⎼⎼ Advised on company responses and thought-leader articles that unapologetically stated our values and the actions we would take as a brand during times of public controversies⎼⎼ Co-led Pride Month campaign with emphasis on community creators and resources for our audience while rooting the campaign in authenticity and care

Berkeley, Ca

LEADER⎼⎼ Manages department’s social media and video team with a coaching mindset⎼⎼ Advises key stakeholders and leadership on brand and social media strategy, including during times of crisis; extensive experience in communicating under high-pressure, public-facing situations⎼⎼ Thought leader and presenter on branding and communication best practices; provides strategy consulting for cross-functional partnersCREATOR⎼⎼ Establishes and scales social media strategy for various partners and projects that increase followers, reach, and engagement while aligning with business goals and mission⎼⎼ Produces content, including copy, graphics, photographs, and videos, often in a quick-turnaround setting with limited resources⎼⎼ Creates and develops original concepts from brainstorming to creation to publishing to review and analysis stage⎼⎼ Synthesizes large amounts of information and turns it into digestible communications and action plansDOER⎼⎼ Launched and managed the official @ucberkeley TikTok channel which included research, strategy creation, process development, and team management.⎼⎼ Established student life Instagram focused on Gen Z’s wants and needs that has a 59.14% average click-through rate on Instagram. The activation process included leading quantitative and qualitative research, vision and strategy development, collaborating with the creative team on the look, selling the idea to decision-makers, content planning and production, and finally the promotion and launch of the account.⎼⎼ Organically increased Berkeley Admissions Twitter followers by 25% and Facebook followers by 10% in the first six months; established Medium channel for Admissions with 100,000+ article reads in the first year; rebranded and relaunched Instagram channel.⎼⎼ The team I lead produced 3,200 pieces of content in one year for seven clients

Milwaukee, Wi

STRATEGIST⎼⎼ Managed Marquette Business social media strategy with emphasis on community management by creating real-time, authentic brand interactions⎼⎼ Studied social media analytics and trends to gain insight and drive content in new and innovative ways⎼⎼ Planned and managed online social media content calendarPRODUCER⎼⎼ Created original digital content including articles, graphics, photographs, and videos⎼⎼ Spearheaded organization's Vine (49,000+ video loops) and Snapchat efforts (95.4% average retention rate for Snapchat stories)⎼⎼ Project managed 100+ academic and professional events and projects; established event/project contracts, timelines, budgets, communications, and objectives⎼⎼ Increased MU Business Twitter and Facebook followings by 59% and 104%, respectivelyCOLLABORATOR⎼⎼ Advised on brand standards and social media and communications best practices⎼⎼ Participated in cross-department content collaboration and distribution of digital materials to brand’s multiple online platforms and key profiles⎼⎼ Worked with all levels of internal and external partners from CEOs to deans to subject-matter experts to students on long- and short-term projects

Brookfield, Wi

COMMUNITY BUILDER⎼⎼ Project lead for marketing and brand strategy of Wisconsin's largest retail soccer supplier⎼⎼ Developed brand’s online presence through social media and email management⎼⎼ Focused on community building through customer-first online social media engagement⎼⎼ Customer-facing brand representative, in-person and onlineMARKETER⎼⎼ Coordinated retail projects and promotions for multiple store locations⎼⎼ Identified promotional opportunities throughout the year, including peak sales periods like World Cup, UEFA Champions League, and holiday season⎼⎼ Worked on the rebranding of company image to better align with brand’s services and mission

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: National Student Advertising Competition, Ad Club, University of Minnesota Women's Rugby (President)Minor: Spanish

Master Of Arts (M.A.), Communications

Advertising specialization with advanced qualitative research focus; work selected for publication in the textbook "Advertising Creative.