Sarah Factor Email & Phone Number

Akron, Ohio, United States

Led internal, external, and executive communications efforts for Beyond, Inc., owner of Bed Bath & Beyond, Overstock.com and related brands, through effective storytelling about our businesses, our people, and the products we sell. Served as strategic advisor to C-suite, overseeing public relations, reputation management, corporate social media presence.

Solon, Ohio, United States

• Responsible for developing and overseeing the strategy and execution of public relations, influencer marketing, and buzz-generating programs for STARBUCKS At Home, COFFEE MATE, NESQUIK, NESCAFÉ, TEAVANA and other.
• Implemented insights-driven storytelling initiative to spark attention and build loyalty for various brands among consumers, media and other stakeholders in a more timely and cost effective way. Recent highlights.
• Served as division expert and advisor to senior Nestlé leadership, managing multiple dedicated agency teams and employees; responsible for establishing business objectives and measurement goals and providing counsel on.
• Media trained executive leaders and established internal and external messaging and assets for use in various mediums, including press materials, website content, executive speeches, social media posts, and video.

Solon, Ohio

• Served as a senior strategist for the division, leading PR and reputation management activities for more than a dozen national brands, including STOUFFER’S, LEAN CUISINE, DIGIORNO, HOT POCKETS and SWEET EARTH
• Oversaw development and implementation of communications initiatives surrounding brand and product news, closely collaborating with marketing teams and other key stakeholders of the business to reach target audiences.
• Acted as spokesperson for proactive and reactive media inquiries and represented the Nestlé Foods division at speaking engagements and events with government officials and corporate partners both locally and nationally

Cleveland, OH

• Managed global marketing and branding activities, as well as internal communications efforts for 2000+ employees, within the Alcoa Wheel and Transportation Products (AWTP) division, headquartered in Cleveland.
• Oversaw global marketing communications efforts to increase exposure of AWTP and its products, including advertising, PR, customer communications, and social marketing, managing a $3 million annual budget
• Developed and implemented consistent look and feel of AWTP’s global brand, aligning creative materials, messaging and work practices for each of the business’s eight regions, ensuring a more cohesive business strategy
• Managed all media relations for the business unit, including global strategy planning and outreach for all news announcements; crisis communications surrounding plant closures, potential union stoppages and product.

Silver Spring, MD

• Acted as publicist on hit television programs including the Emmy®-winning DEADLIEST CATCH, Emmy®-nominated DIRTY JOBS, MAN VS. WILD, STORM CHASERS, PITCHMEN, and various others Accomplishments and core duties included:
• Led strategy on publicity campaigns for network series and specials, working closely with network talent to media train, book and staff multi-city press tours, develop press materials, and, ultimately drive program.
• Built long-standing relationships with members of the press, resulting in thousands of high-profile broadcast, radio, print and internet hits, including Bear Grylls from MAN VS. WILD on The Tonight Show (December 2009.
• Managed various high-profile crisis communication initiatives, including the storm of publicity surrounding the death of Billy Mays from PITCHMEN in June 2009, the death of Captain Phil Harris from DEADLIEST CATCH in.
• Led various Discovery Channel social networking initiatives, including the launch of the network's @Discovery Twitter handle and growing it to more than 311,000 followers

Washington D.C.

• Developed and executed strategic marketing and media campaigns for various non-profit, healthcare and corporate clients; responsibilities included project management, client service, team leadership, budget development.
• Created and launched public awareness campaign to reduce binge drinking among 18-24 year-old men and women in the military for the Department of Defense’s That Guy campaign, developing extensive written content for the.
• For the National Park Service, devised and launched national campaign to collect public input for future design of National Mall, managing all media relations surrounding major press event that drew more than 50 local.

Washington D.C.

• Managed day-to-day activities and provided strategic and technical support to the following healthcare and corporate accounts: Pfizer, Hewlett-Packard, Benjamin Moore, Johnson & Johnson, Motorola, MCI and others
• Developed and implemented media campaigns, serving as direct client contact for multiple accounts
• Drafted and edited press materials and effectively communicated messages to national, local and trade media

Washington D.C.

• Monitored all legislation dealing with women’s health issues in all 50 states on a daily basis
• Developed weekly bill status reports used by legislators and lobbyists around the country
• Served as the liaison between the organization and other various women’s rights groups
• Updated and maintained the organization’s Web site

Bachelors, Journalism

Activities and Societies: Alpha Phi, PRSSA

Education record