Sarah Factor Email & Phone Number

Cleveland, Oh, Us

Akron, Ohio, United States

Led internal, external, and executive communications efforts for Beyond, Inc., owner of Bed Bath & Beyond, Overstock.com and related brands, through effective storytelling about our businesses, our people, and the products we sell. Served as strategic advisor to C-suite, overseeing public relations, reputation management, corporate social media presence, and employee communications for the leading e-commerce retailers. Played an integral role in Overstock's acquisition of and subsequent rebrand to Bed Bath & Beyond in 2023 and the launch of Beyond, Inc. shortly after.

Solon, Ohio, United States

Responsible for developing and overseeing the strategy and execution of public relations, influencer marketing, and buzz-generating programs for STARBUCKS At Home, COFFEE MATE, NESQUIK, NESCAFÉ, TEAVANA and other national CPG brands.• Implemented insights-driven storytelling initiative to spark attention and build loyalty for various brands among consumers, media and other stakeholders in a more timely and cost effective way. Recent highlights include: The launch of COFFEE MATE Cookies & Cocoa via social media sweepstakes, contributing to record-setting earned and digital results and creating excitement for the product months before it hit shelves The launch of STARBUCKS PREMIUM INSTANT in June of 2021, featuring celebrity fashion designer and TV personality, Tan France, which resulted in 4B impressions and a People Magazine Food Award CHAMELEON COLD BREW's Ultimate Coffee Break campaign, which tapped into the cultural insight that many at-home workers were feeling burnout by celebrating break time with cash prizes and product samples, garnering hundreds of millions of impressions and mass consumer engagement without any paid amplification• Served as division expert and advisor to senior Nestlé leadership, managing multiple dedicated agency teams and employees; responsible for establishing business objectives and measurement goals and providing counsel on an array of risk management activities• Media trained executive leaders and established internal and external messaging and assets for use in various mediums, including press materials, website content, executive speeches, social media posts, and video content creation

Solon, Ohio

Served as a senior strategist for the division, leading PR and reputation management activities for more than a dozen national brands, including STOUFFER’S, LEAN CUISINE, DIGIORNO, HOT POCKETS and SWEET EARTH• Oversaw development and implementation of communications initiatives surrounding brand and product news, closely collaborating with marketing teams and other key stakeholders of the business to reach target audiences and generate awareness through PR stunts, influencer partnerships, digital media presence and reactive media management that delivered year-over-year increases in earned and digital impressions. Some highlights include: STOUFFER’S Mac on Tap – Oversaw all aspects of the creation, sell-in and roll-out of digitally-led program, including the development of the Mac on Tap dispenser prototype and related assets and the consumer announcement that resulted in 750 million impressions DIGIORNO’s 2020 Pi Day sweepstakes – Devised program to reward consumers with free pizza on Pi Day if the Super Bowl game hit a score of 3-14, garnering close to 1 billion earned media impressions to make it one of the most successful campaigns in the brand’s 25-year history The national launch of SWEET EARTH’s Awesome Burger – Working across divisions and global offices, built a multi-phased approach to introduce the plant-based burger to business, consumer and social media, with more than 6 billion earned impressions and coverage in hundreds of outlets including CNN, The Today Show, delish.com, Bloomberg News, The Wall Street Journal and Yahoo! Finance • Acted as spokesperson for proactive and reactive media inquiries and represented the Nestlé Foods division at speaking engagements and events with government officials and corporate partners both locally and nationally

Cleveland, Oh

Managed global marketing and branding activities, as well as internal communications efforts for 2000+ employees, within the Alcoa Wheel and Transportation Products (AWTP) division, headquartered in Cleveland, OHAccomplishments and core duties included:• Oversaw global marketing communications efforts to increase exposure of AWTP and its products, including advertising, PR, customer communications, and social marketing, managing a $3 million annual budget • Developed and implemented consistent look and feel of AWTP’s global brand, aligning creative materials, messaging and work practices for each of the business’s eight regions, ensuring a more cohesive business strategy• Managed all media relations for the business unit, including global strategy planning and outreach for all news announcements; crisis communications surrounding plant closures, potential union stoppages and product alerts; development of press materials and media training; and oversight of all media inquiries for the business

Silver Spring, Md

Acted as publicist on hit television programs including the Emmy®-winning DEADLIEST CATCH, Emmy®-nominated DIRTY JOBS, MAN VS. WILD, STORM CHASERS, PITCHMEN, and various others Accomplishments and core duties included:• Led strategy on publicity campaigns for network series and specials, working closely with network talent to media train, book and staff multi-city press tours, develop press materials, and, ultimately drive program tune-in and brand recognition• Built long-standing relationships with members of the press, resulting in thousands of high-profile broadcast, radio, print and internet hits, including Bear Grylls from MAN VS. WILD on The Tonight Show (December 2009, April 2010), The Rachael Ray Show (May 2008) and Oprah (March 2008), and featured in New York Times (August 2010), Outside magazine (cover; May 2010), Men's Journal (cover; January 2009) and People magazine (January 2010); Reed Timmer from STORM CHASERS on The Today Show (November 2009), Inside Edition (September 2008 and October 2008) and CNN.com (October 2009); Mike Rowe from DIRTY JOBS featured on Nightline (March 2009) and in Forbes (April 2009), Outside magazine (cover) and Parade (July 2010); the stars of DEADLIEST CATCH featured on The Rachael Ray Show (September 2008) and Larry King Live (April 2009, April 2010), with feature articles in Los Angeles Times (April 2008), TMZ.com (April 2010) and AOL.com (April 2010), among many others• Managed various high-profile crisis communication initiatives, including the storm of publicity surrounding the death of Billy Mays from PITCHMEN in June 2009, the death of Captain Phil Harris from DEADLIEST CATCH in February 2010, and the arrest of Jake Harris from DEADLIEST CATCH in March 2010• Led various Discovery Channel social networking initiatives, including the launch of the network's @Discovery Twitter handle and growing it to more than 311,000 followers

Washington D.C.

• Developed and executed strategic marketing and media campaigns for various non-profit, healthcare and corporate clients; responsibilities included project management, client service, team leadership, budget development and oversight, new business development and strategic counsel• Created and launched public awareness campaign to reduce binge drinking among 18-24 year-old men and women in the military for the Department of Defense’s That Guy campaign, developing extensive written content for the interactive website, www.ThatGuy.com • For the National Park Service, devised and launched national campaign to collect public input for future design of National Mall, managing all media relations surrounding major press event that drew more than 50 local and national reporters and resulted in 250+ print, radio and broadcast hits including the Washington Post, USA Today, Associated Press and The Today Show

Washington D.C.

• Managed day-to-day activities and provided strategic and technical support to the following healthcare and corporate accounts: Pfizer, Hewlett-Packard, Benjamin Moore, Johnson & Johnson, Motorola, MCI and others• Developed and implemented media campaigns, serving as direct client contact for multiple accounts• Drafted and edited press materials and effectively communicated messages to national, local and trade media

Washington D.C.

• Monitored all legislation dealing with women’s health issues in all 50 states on a daily basis • Developed weekly bill status reports used by legislators and lobbyists around the country• Served as the liaison between the organization and other various women’s rights groups• Updated and maintained the organization’s Web site

Bachelors, Journalism

Activities and Societies: Alpha Phi, PRSSA

Education record