Sarah Ferrie Email & Phone Number

United Kingdom

United Kingdom

Cornwall

Voluntary position

Freelance project work for B2B, tourism and arts clients. Projects include the creation of an umbrella cultural tourism strategy for Cornwall Museums Partnership; data driven audience development plans, (for organisations with and without a venue base); full & detailed marketing audits for several organisations followed by presentation of a 3 or 5 year marketing strategy and detailed delivery plans ... plus rebrands, multi platform communication plans and several ACE driven projects around visitor data and insights using Audience Finder and Visitor stats. I have experience of working with others to help grow commercial income streams and generate additional revenue and maximising PR - including help clients to win awards and recognition for their work.

In 2010 I spotted a gap in the market for an easy family listings guide. I created and launched Octopus, a magazine for families in Cornwall. The magazine was a huge success and quickly outgrew what I could handle alone. Engine House Media purchased the title added it to their portfolio that includes Cornwall Living. I continued to write the magazine on a freelance basis as part of the EHM team.

As Head of Marketing at Cornwall's largest indoor theatre I lead a department to deliver the organisation’s marketing and audience development strategies and, until 2012, managed fundraising for the Trust. Work included managing campaigns for individual productions as well as brand development, including a rebrand and new website. For fundraising I oversaw individual and corporate Friends schemes, set up and ran several major sponsorship packages, worked with trusts & foundations and got into the nitty gritty of selling advertising. A major fundraising campaign I created won a national industry award. For marketing key tasks included helping to set department budgets, analysis of audience behaviour and target markets, overseeing delivery of marketing campaigns across all channels and post event analysis. I led on integrated communication strategies across all platforms inc advising on internal communications, managing PR and media relations including crisis management and hosting / attending events as required, giving welcome (or other) speeches if needed. I led on the production of the theatre’s main piece of marketing material (the events guide), working with, and instructing a design agency, copywriting, proofing sorting printing and arranging distribution of the final product. Audience development work included working with the outreach team on off site projects and on projects supported by funders such as The Paul Hamlyn Foundation. Research was at the heart of trying to extend the reach of the theatre's work - regular deep dives into postcode analysis, APRs and visitor feedback was key. I managed a team and worked as part of the theatre’s senior management team reporting to a board of Trustees with regular feedback and reporting to stakeholders including funders.

Falmouth

Sales and marketing for large seafront hotel that had 125 bedrooms, 7 private hire rooms and health & fitness facilities - including ;Management of accommodation sales including international and group salesNew product design, positioning and launchPress work including arranging editorial visits, securing national & local coverage

Bachelor’S Degree, International Marketing And German, B A Hons 2:1

International Marketing and German

Post Graduate Diploma In Marketing