Managing Director and owner of SFA, Sarah Fleming has over 25 years experience in the Meetings Industry. She was a board director of a leading London based PCO between 1995 and 2005 where she handled numerous large, high profile events all over the world. During this time, she gained an in-depth understanding of all aspects of the conference business - in terms of sales, marketing, finance and logistics - in the UK, continental Europe, the USA and Asia. Since then she has been offering consultancy services to the Meeting Industry for over fifteen years with a particular focus on sector research and lead generation. She now has a competent, dedicated team of experienced researchers and telemarketers who can handle multiple client projects. Clients include tourist boards, convention bureaux, congress centres and other suppliers to the Meetings Industry.

Projects include:- qualification & recruitment of guests for hospitality event- lead generation (corporate & association conferences);- representation at trade shows;- organisation of Fam Trips;- research.

Projects include:- a critique of their pricing structure;- a critique of license agreements;- lead generation (corporate & association conferences)- research.

This company offered bespoke PCO services for the creation, marketing and management of large international conferences, mainly B2B with attendees numbers of 1000+. During my 10 years at this company I developed an indepth knowledge of and experience in the Meetings and Events Industry. Areas of expertise include:- event marketing- event direction, planning and on-site management- exhibition sales and management- sponsorship sales and management- crisis management- budget development and control- registration management and database development- new business development and client management.Clients/events included:- British Crop Protection Council (Brighton and Glasgow)- Inchcape Management Forum (Hua Hin, Thailand) - International Congress on Spinal Injuries (London) - International Liquified Natural Gas Conference (Birmingham)- International Masters of Wine Symposium (Australia)- International Real Estate Federation Conference (London)- Powersoft User Group Conference (Paris, France)- UK Spinal Injuries Association Conference (London)- Sybase User Group Conference (Barcelona, Spain)- The Annual Meeting for the European Bank for Reconstruction and Development (London, Ukraine, Latvia and Romania) - The Couture Collection, Jewellery Conference & Exhibition (London & Monaco)- World Organisation of Family Doctors Congress (London)

Responsible for setting up, promoting and managing corporate accounts.