Sarah Frampton Email & Phone Number

Buffalo, Ny, Us

Buffalo, New York, United States

West Chester, Pennsylvania, United States

Promoted to develop and lead an integrated growth marketing strategy while continuing to negotiate, secure, and manage partnerships across emerging markets. Developed and manages a +$20M marketing budget and cross-platform campaigns for the launch of new original content on the QVC & HSN Streaming Service. -Worked with Boston Consulting Group and the Transformation Management Office to co-lead the development of a new business model and strategy focused on partnerships that grew the consumer base across digital platforms. -Defined, built, and manages company’s growth marketing capabilities for streaming, including recruitment and hiring of a dedicated team. Built a robust portfolio of marketing tactics, including connected TV display and video ads, direct mail, and social media to meet consumers where they view and shop. -Leverages data connectivity platform partners to convert CRM data into a custom marketing funnel and high-performing ad units across platforms. Work has resulted in YoY increases in efficiency and ROI. -Campaigns include the launch of Travel, Cook, Repeat with Curtis Stone for HSN’s #1-ranked talent / product brand. -Led the marketing team at the forefront of integrating HSN, including its networks and VOD content, into the QVC streaming app and relaunching the app in 2019 as the QVC & HSN Streaming Service, including 6 livestream channels and on-demand content. First and only platform to fully integrate QVC and HSN into the QxH merged brand. -Exceeded stretch goal of 6M net app installations across strategic platforms (average 45% YoY increase) and achieved significant increases in user engagement. -In 2020, 86% of digital installations and 82% of first-time users were acquired through growth marketing strategies. -Developed and manages product and marketing relationships with key strategic partners, including Roku, LG, Amazon Fire TV, Apple TV, Samsung and Comcast Xfinity / Xfinity Flex to tap into unique capabilities.

West Chester, Pa

In the midst of a reorganization, returned to the commercial group to lead brand positioning and marketing, content licensing, customer acquisition, and partnerships across the Northeastern Region for QVC Brands. In 2016, expanded role to include emerging market strategy. -Leveraged insights into the customer journey and QVC business model to consistently exceed performance targets. -Spearheaded the launch of new brands, including QVC Plus (now QVC2) and Beauty iQ (now QVC3), within licensing agreements. -Delivered multimillion-dollar incremental revenue and new consumers as a member of the team that drove entry into an untapped adjacent market. Team was awarded the President’s Cornerstone Award. -Pivotal role the relaunch of streaming app to incorporate all QVC brands and additional VOD content, adding +800,000 app downloads in year 1. This initiative was nominated for the company One Award. -Built a new finance framework that translated traditional revenue and brand positioning into a digital marketing model. This strategy drove consumer discovery and adoption and became a template for future partnerships.

West Chester, Pennsylvania, United States

Recruited into this newly created division to engage new and existing QVC consumers through product and platform innovation. Led market and trend analysis, partnership and concept development, definition of project scope and requirements, project management, budget optimization, and reporting. -Incubated, tested, and launched Yahoo TV Widgets and Google TV in-screen customer experiences, expanding the QVC customer base across traditional and digital content platforms. -Collaborated with Comcast stakeholders on an interactive shopping experience.

West Chester, Pennsylvania, United States

Led brand positioning and marketing, content licensing, and customer acquisition across the Mid-Atlantic Region for QVC. Directed one report in managing partnerships, market analysis, growth strategies, contract management / compliance, account onboarding, and reporting. -Negotiated and secured 14 licensing agreements, adding revenue growth while strengthening brand positioning with strategic partners. Consistently exceeded annual growth targets. -Member of the commercial team that integrated product and service launches (QVC HD) into partnership agreements. -Confidently navigated ongoing change, including shifts in senior leadership and corporate rebranding.

Joined the sales team driving the growth of payroll, HR, and employee benefits services across the SME market. -Consistently exceeded unit (up to 104%) and revenue (up to 112%) sales quotes. 7x Salesperson of the Month. -Earned a reputation as a trusted partner, building a referral network with banks, CPAs, and other professional services. -Secured, onboarded, and managed +40 client accounts. One of the first in company history to lead the migration of an entire CPA client portfolio to Paychex.