Responsible for managing the digital strategy, websites, content, digital advertising and deliverables for ARA’s client-owned properties (approx. 55) and assisting in the firm’s corporate digital activities and initiatives as part of ARA’s corporate communications team.•Developed multi-touch lead attribution models for digital sources for in-depth ROI analysis and reporting.•Refined reputation management policies and implemented new technology for monitoring reviews, posts and listings.•Working closely with the Vice-President of Corporate Communications, Asset Mangers, Senior Management and others to develop a custom marketing strategy for each property.•Researched and evaluated latest marketing practices and educated of senior management of emerging trends.•Creation of firm’s strategy and best practices for branding and social media management and oversight of all social accounts.•Monitoring websites to ensure that all online branding and content support the firm’s strategic business and revenue goals.•Planning and executing successful website SEO and PPC campaigns.•Coordinated PR efforts with a focus on reputation management for the client-owned properties.•Oversight of 3rd party firms and property management marketing teams.

Create annual marketing strategy with the primary objective of brand management and generating sales leads. Work closely with the sales team to develop effective marketing strategy, coordinate events and plan trade show displays. •Designed, edited and tracked key metrics and ROI for web, email, social campaigns, radio ads and search engine rankings.•Developed elaborate company branding, redesigned website and approved all marketing materials and communications.•Analyzed KPIs and conversion metrics and provided resulting lead generating information to sales team.•Prepared and presented weekly reports, post-event analysis and strategy proposals to management.•Organically grew rapid social media community by 40% and managed integrated marketing strategy with content creation.•Kept online profiles current and accurate - adding new product profiles, galleries, soliciting and responding to reviews.

Led the communications department of a non-profit organization coordinating fundraising efforts, the launch of an early education center and establishing a University extension site.•Developed a logo and brand identity for organization and all departments.•Quality control for all graphics, images, mailings, weekly programs and online content.•Collaborated with Southeastern University (Lakeland, FL) to recruit students and execute digital and print advertising as an extension location.•Created digital and printed materials to recruit staff and students for inaugural year of early education center.•Coordinated community outreach events, ribbon cutting ceremonies and press releases regarding community programs.•Planned and oversaw fundraising dinners and annual membership meetings with elaborate printed materials and video programming.