Sarah Freeark Email & Phone Number

Washington, District Of Columbia, United States

Lead strategic and creative development for the truth® campaign including launching initiatives with agency, media, content, and brand partners.

Washington, District Of Columbia, United States

Arlington, Virginia, United States

Developed and launched strategic initiatives designed to enhance and align the overarching approach to marketing, branding, and other interrelated creative campaigns for TV, radio, web, digital advertising, social media, partnership, retail, and more. • Streamlined and scaled an overloaded creative projects team, conducting an investigatory deep dive into operations and designing revised processes that centralized workflows, communications, and asset delivery. Efforts resulted in the successful delivery of 1000+ projects in the 2020 calendar year.• Played a key role in the production of an entirely new brand commercial and 360 supporting campaign, overseeing the entire campaign lifecycle from brand positioning and campaign concept development to agency selection. • Broke down operational silos by establishing a project brief template that allowed teams to quickly gain a solid understanding of project goals and objectives along with audience insights, resulting in increased team collaborations and the removal of redundant or extraneous projects. • Co-led a large, multi-functional project team that successfully upgraded 100,000 customers for free and earned an additional $500,000 in revenue by designing a campaign that successfully incentivized a voluntary upgrade during a certain time frame. • Continually optimized marketing and branding approaches by analyzing performance metrics for all organic branded content across channels and advised optimal direction for social and blog content strategy with the help of audience insights, SEO best practices, and engagement data.

Washington, District Of Columbia

Joined team to focus on shaping Planned Parenthood’s brand story and advocacy approach for sexual and reproductive health care and education. Managed Brand and Creative team projects, workflows, resourcing, and vendor partnerships across Federation, Action Fund, and PAC efforts. • Built project management processes from the ground up, setting up turnaround time objectives, request and delivery processes, and a project organization system that allowed the team to work efficiently on the most emergent initiatives first. • Lead multiple high-profile campaigns, including one targeting the 2018 Midterm elections. Guided teams on the creation of video series and assets that leveraged organic and paid ads (TV and digital), social media, and celebrity influencers to support victorious candidates and ballot measures. • Partnered with the Events team on stage design, signage, printed materials, and photo/video coverage for noteworthy functions, including national conferences, brand activations, award receptions, and coalition events. • Cultivated a more collaborative and cohesive working environment by establishing processes to increase communication between project stakeholders and external partners/vendors. • Oversaw vendor management activities, including facilitating RFPs, contracts, and invoice payments for both new and established vendor partners.

Los Angeles, California

Joined a newly formed Operations team tasked with examining all Branded Content processes and developing innovative solutions to optimize speed and scalability in support of the growing ad products catalog.• Ensured a highly efficient production pipeline by partnering with Sales, Client Services, Creative, Production, and Distribution teams audit processes and developed appropriate timelines, creative guidelines, and detailed budgets.• Effectively scaled production capabilities and workflows by identifying best practices within top programs and establishing strategic frameworks for new and iterative products based on those learnings. Efforts allowed for the continued testing of new products while simultaneously growing business based on top-performing products. • Managed an Operations Coordinator and oversaw reporting on product revenue, production bandwidth, team capacity, and overall margins against our quarterly and annual goals.

Greater Los Angeles Area

Grew from Associate to Senior team member within five years by consistently exceeding expectations on increasingly complex and challenging accounts. Managed clearance and delivery of TV and radio commercials and on-air instructions to stations in compliance with local and national broadcast standards. Trained, mentored, and oversaw more junior team members on shared accounts.Lead on Taco Bell while overseeing the Traffic Coordinator on the account. Maintained a multi-million-dollar budget and launched over 50 TV campaigns.• Assembled assets and negotiated deadlines to meet every launch date for all national and test products - over 50 campaigns in over three years for Taco Bell• Managed the clearance and delivery for Taco Bell's 2016 Super Bowl spot and post-game campaign• Spearheaded the broadcast execution of the Yum! Brands 2015 + 2016 Kentucky Derby official sponsorships. Determined the scope of work, budget and timeline, and liaised with Yum!, Taco Bell, KFC and Pizza Hut clients as well as NBC and Churchill Downs

Greater Los Angeles Area

Lead on Volkswagen while overseeing the Associate Manager on the account. Transitioned to Taco Bell Traffic lead in June 2013. Maintained a multi-million-dollar budget and launched over 50 TV campaigns across local and national including five Super Bowl commercials• Partnered with networks and media teams to guarantee clearance and in-game placement for the 2011-2013 Volkswagen Super Bowl creative including the industry-renowned Mini-Darth spot "The Force"• Received the Beethoven Award for those who go above and beyond for the betterment of the agency and its clients. • Recognized for assisting the director in negotiating an industry-first vendor agreement that resulted in hundreds of thousands of dollars in annual savings for the client.• Successfully lobbied to become Taco Bell's Traffic Agency of Record. Built process from the ground up­ writing policy and procedures, and identifying and implementing efficiencies across the business• Modified Taco Bell franchisee ordering process to streamline deliveries and enable accurate reporting

Greater Los Angeles Area

In a given month, fulfilled local retail buys by trafficking up to 300 TV spots across 100 markets while assisting on the national brand campaigns and fulfilling dealer orders for Volkswagen.

Greater Los Angeles Area

Wore many hats for this downsized office, including managing staffing levels, budget timelines, testing, traffic, and invoice reconciliation on all projects for Los Angeles region. Later expanded role to oversee assignments for the Seattle and Chicago region as well. • Played an instrumental role in the tracking of project milestones for print and outdoor advertising, website builds, and digital banners; assisted in distribution of final assets and ad serving.• Completed extensive QA testing of digital executions and analyzed significance to prioritize issues for developers.• Conducted weekly and monthly audits of hours spent against client retainers and maintained time-tracking systems to ensure accuracy for regular billing.

Greater Los Angeles Area

• Estimated and trafficked offline projects• Assisted in production management for flyers, posters, billboards, quick screens, table tents, etc.• Coordinated vendor deliverables and invoices

London, United Kingdom

• Assisted the Budweiser UK Account Planners in concepting a more engaging customer loyalty program, and completed research and presentation materials for their annual competitive review • Conducted field research by interviewing farmers for Honda Lawn & Garden and visiting local cinemas to witness how consumers were engaging with product placement and displays for Britvic Soft Drinks

Greater Los Angeles Area

• Compiled assets and routed approvals for newspaper ads and online job postings for various clients• Managed office supply organization and ordering