I utilize my 20+ years of past experience in both agency and corporate settings to translate marketing objectives into creative strategies, campaigns, designs and plans. I am accountable for promoting and protecting the integrity of both PONANT and Paul Gauguin Cruises’ brands across all marketing channels.Some of the responsibilities (but not all of them) that I enthusiastically undertake:» Driving brand development in the Americas for Paul Gauguin Cruises while collaborating with HQ in Marseilles to support the PONANT Explorations brand positioning in the Americas » Overseeing the creative vision and execution of all marketing materials and campaigns for both brands, from developing the vision to overseeing production, on time and within budget» Ensuring all creative output aligns with each brand’s identity and strategic objectives » Developing and producing high-quality visual and written content for various marketing channels, including print, digital, social media, and video » Working closely with project managers to prioritize tasks and allocate resources effectively » Overseeing designers’ work to ensure that output meets all standards

Provided creative direction to a small, niche, luxury travel brand. Produced and art-directed photoshoots, managed a small design team consisting of in-house and freelancers, and provided direction for all in-house and external branding, advertising and marketing projects.» Oversaw 600-800 creative jobs a year» Designed and produced direct mail, email, web, brochure and advertising formats» Procured and produced digital assets and provided direction to social media team» Planned, produced, and provided art direction on destination photoshoots » Concepted, developed and designed company brand and made it accessible to marketing partners» Oversaw visual aspects of company website » Collaborated with agency partner in evolving, updating and growing the website» Managed digital assets (output from photoshoots as well as rights-managed and other)» Established and maintained vendor relationships related to design and branding» Developed visual identities for company affiliates and partners» Managed and provided direction to freelancers, junior designers and creative partners

» Concepted, designed, and built print and web collateral & ensured quality on press » Established and assured that the company brand was adhered to by both internal and external parties» Developed logos and graphic identities for the company and its programs» Solicited estimates and negotiated rates with printers and vendors » Designed a quarterly variable data newsletter for all current clients» Managed and maintained an extensive image library; sourced and retouched images; worked with stock photography companies and photographers

» Created print and digital advertising and collateral pieces for clients including REI, Children’s Hospital, Microsoft, Group Health and Amazon» Designed interim creative for clients without a current creative campaign in place» Project managed, maintained and organized all client project and creative files

» Researched media and market trends and provided clients with recommendations and media plans» Prepared cost estimates, insertion orders and scheduled web and print advertising» Wrote, proofed and edited copy for advertising and collateral materials» Processed insertion orders, account summaries, resolved billing issues and maintained client files