Sarah Gencarelli

Sarah Gencarelli Email and Phone Number

Brand Builder | Strategic Growth Partner | Specializing in Brand Strategy & Creative Execution @ Wild Idea Co.
Sarah Gencarelli's Location
Ottawa, Ontario, Canada, Canada
Sarah Gencarelli's Contact Details

Sarah Gencarelli work email

Sarah Gencarelli personal email

About Sarah Gencarelli

Sarah Gencarelli is a Brand Builder | Strategic Growth Partner | Specializing in Brand Strategy & Creative Execution at Wild Idea Co.. She possess expertise in client service, creative problem solving, strategy development, copywriting, customer insight and 30 more skills. She is proficient in French. Colleagues describe her as "Sarah is a leader in the information age with a deep understanding of digital marketing and creativity. She can conceptualize, lead and an organize brand or tactical ideas as well as the best of them. She is always on point strategically and always a joy to work with." and "Sarah is both a talented creative designer and strategic thinker who can combine these elements to create compelling brand experiences. She is able to quickly understand the brand, business and customer needs to develop unique designs and solutions. She is a great partner and works in collaboration with team members to elevate their ideas and bring their vision to life. Helps that she is passionate about what she does, reliable and a pleasure to work with."

Sarah Gencarelli's Current Company Details
Wild Idea Co.

Wild Idea Co.

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Brand Builder | Strategic Growth Partner | Specializing in Brand Strategy & Creative Execution
Sarah Gencarelli Work Experience Details
  • Wild Idea Co.
    Co-Founder
    Wild Idea Co. Aug 2018 - Present
    Ottawa, Canada Area
    We're a boutique consulting and creative firm for growing Canadian SMEs. Go-to-Market StrategyDigital Adoption & ModernizationBusiness AdvisoryBrand StrategyCreative ProductionBig agency thinking. Small company.
  • Www.Sarahgencarelli.Com
    Brand Strategist, Creative Director, Copywriter
    Www.Sarahgencarelli.Com Jan 2017 - Present
    I help brands find their voice and live it.I work at the intersection of strategy and creative. Over the past ten years, I've held titles like copywriter, brand strategist and brand experience designer at ad agencies and consulting firms. I've been awarded in both writing and brand strategy by the ADCC and Cassies.Today, my freelance clients hire me for brand strategy, content strategy, creative direction, and copywriting. I've worked with brands like Indigo, Stonemill Bakehouse, Beautyrest, Edward Jones and more.
  • Invest Ottawa
    Entrepreneurship Advisor
    Invest Ottawa Apr 2020 - Present
    Ottawa, Ontario, Canada
    Working with the team at Invest Ottawa, I offer brand and marketing advice to small businesses and startups in an advisory role.
  • Mass Minority
    Group Creative Director
    Mass Minority Mar 2022 - Nov 2023
    Leading and supporting the creative team, primarily on the Party City and Grupo Bimbo businesses.
  • Jackman Reinvents
    Brand Experience Strategist
    Jackman Reinvents Sep 2014 - Dec 2016
    Toronto, Canada Area
    Jackman is a reinvention company. Jackman partners with global companies facing decline and helps make them more valuable by reinventing their customer experience. As Brand Experience Strategist, I worked with research and insights to craft grounding brand strategy, then worked with creative producers to weave it throughout the customer journey. The end result? A beautiful brand experience that creates a lasting impression.During this time, I received a Cassie for Brand Strategy for Batch, a new restaurant extension of Creemore Springs.Clients: Batch by Creemore, Ten Thousand Villages, Caplansky's Deli, Fox & Fiddle, and more
  • Red Lion
    Senior Copywriter
    Red Lion May 2012 - Sep 2014
    Toronto, Canada Area
    Red Lion is a boutique agency owned by the Publicis network. In this smaller, more agile model, I helped craft both brand strategy and creative executions as lead copywriter for national clients.During this time, I was awarded by both the Cassies and ADCC for copywriting for Joe Boxer and Sound Communication.Clients: KitchenAid, Jenn-Air, Joe Boxer, Maytag, Whirlpool, Sound Communication, Asus, Shangri-La Toronto, Television Bureau of Canada and more
  • Publicis Groupe
    Account Executive
    Publicis Groupe Apr 2011 - Apr 2013
    Toronto, Canada Area
    I managed day-to-day client relationships and campaign logistics, including strategy and creative production for print, TV, radio, and digital campaigns. I played a major role in managing the logistics behind Labatt Blue Light USA's Auction of Awesomeness, a seasonal loyalty program that rewarded customers with points to bid on epic prize packs.Clients: Labatt USA, AIR MILES.
  • Ul Environment
    Marketing Consultant
    Ul Environment Feb 2009 - Mar 2011
    Ottawa, Ontario
    I provided environmental marketing expertise, customized research, and tactical implementation for clients. During this time, I co-authored TerraChoice's EcoMarkets study, a cross-section of green purchasing habits in various CPG categories.*UL Environment acquired TerraChoice Environmental Marketing in 2010.Clients: AIR MILES, WWF, Ocean Wise, Avmor, Kruger, RMC.

Sarah Gencarelli Skills

Client Service Creative Problem Solving Strategy Development Copywriting Customer Insight Advertising Relationship Management Illustration Digital Strategy Strategy Creative Writing Loyalty Programs Beer Social Media Pinterest Twitter Facebook Creative Strategy Business Strategy Marketing Press Releases Digital Marketing Integrated Marketing Interactive Advertising Branding Communication Brand Development Writing Digital Media Concept Development Branding And Identity Content Strategy Brand Awareness Marketing Strategy Campaigns

Sarah Gencarelli Education Details

  • Institute Of Communication Agencies
    Institute Of Communication Agencies
    Strategic Planning
  • University Of Ottawa
    Marketing, Communications, Consumer Behaviour, Advertising, Administration

Frequently Asked Questions about Sarah Gencarelli

What company does Sarah Gencarelli work for?

Sarah Gencarelli works for Wild Idea Co.

What is Sarah Gencarelli's role at the current company?

Sarah Gencarelli's current role is Brand Builder | Strategic Growth Partner | Specializing in Brand Strategy & Creative Execution.

What is Sarah Gencarelli's email address?

Sarah Gencarelli's email address is sa****@****ail.com

What schools did Sarah Gencarelli attend?

Sarah Gencarelli attended Institute Of Communication Agencies, University Of Ottawa.

What are some of Sarah Gencarelli's interests?

Sarah Gencarelli has interest in Culinary, Advertising Strategy, Illustration, Copywriting, Consumer Behaviour.

What skills is Sarah Gencarelli known for?

Sarah Gencarelli has skills like Client Service, Creative Problem Solving, Strategy Development, Copywriting, Customer Insight, Advertising, Relationship Management, Illustration, Digital Strategy, Strategy, Creative Writing, Loyalty Programs.

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