Sarah Gibbs Email and Phone Number
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Brand Marketing Manager with a robust experience in retail marketing, advertising and higher education. Leadership feedback includes: • “Exceptional productivity, dependability and ability to work individually or as a member of a team”• “Outstanding willingness to take on additional responsibilities and exhibits effective problem-solving skills”• Skillful in Digital Strategy, Brand Management, Creative Strategy, Interactive Marketing, Project Management and Relationship Management
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Brand Marketing ManagerWashington University In St. LouisSt. Louis, Mo, Us
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Brand Marketing ManagerWashington University In St. Louis May 2013 - PresentGreater St. Louis AreaPlanning and Strategy: • Developed and actively managed annual strategy, planning and media buying as needed for all assigned Olin programs based on partner objectives and 5-year strategic plan. Experience includes but is not limited to website content, print, radio, digital media, social media, paid search, airport and outdoor advertising, direct mail, newsletters, e-mail campaigns, video and final media analysis. • Negotiated international media, creative development and led outside resources with a PR campaign to launch the Executive MBA program in Mumbai. Brand Positioning: • Guided the development of a competitive analysis and new brand positioning in collaboration with an outside agency for the Executive MBA program. • Led the planning, process and development of creative assets needed for an annual event. Materials included but not limited to invites, e-blasts, testimonial videos, website development, print, event signage, at event social media posts, and event photography and recordings. E-commerce and Online Learning: • Developed e-commerce and online learning opportunities (previously recorded webinars, simulcast lectures, interactive lecture platforms) for Executive Programs and Research Centers to increase audience use and accessibility with the school. .
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Sr. Account ExecutiveCannonball Sep 2006 - Apr 2013Greater St. Louis AreaBAYER ADVANCED*Developed a yearly calendar plan against key marketing objectives and timeframes, creative strategy and execution, media recommendations, in-store advertising, sampling/promotional activity, budget/forecast management, inventory management/on-demand printing and competitive reviews.* Participated in 2011 Brand Essence work and led the in-store new product launch for Bayer Advanced DuraZone which resulted in the most successful launch in Bayer Advanced history.BUILD-A-BEAR WORKSHOP* Managed the development of print, radio and TV creative. Worked with media parters to receive network approval and traffic TV buys. * Managed the development, approval and creative limitations of featuring licensed cartoon characters in TV and print ads.NESTLE PURINA SHOPPER MARKETING DIVISION: *Developed in-store advertising and promotional opportunties with key retailers such as PetSmart, PetCo and Pet Supplies Plus to increase on shelf exposure for a collection of Nestle Purina Products. Promotional materials included digital banners, on-shelf signage, FSIs, packaging updates and employee incentives. Cause marketing opportunities were leveraged in conjunction with purchase incentives wherever possible. *Developed an understanding of deep brand insights mixed with shopper marketing behavior to create themed menus for Friskies and Fancy Feast. ENTERPRISE RENT-A-CAR* Managed the segmentation and rebranding challenge that occurred after Alamo and National were purchased by Enterprise. Creative development included digital, radio and print advertisements.SCHWANS CONSUMER BRAND* Implemented a media plan, consistent corporate identity and brand standards in trade-focused advertising.* Developed a comprehensive analysis for in-store and retailer-focused advertising and promotional planning* Managed the contractual partnership and on-pack sweepstakes promotion between a celebrity endorsement and Schwan's consumer brand, leading to a 25% growth in sales. -
Account ExecutiveZipatoni 2004 - 2006Greater St. Louis Area* Managed account profitability, yearlong planning, creative development, and budgets for Lactaid, Benecol, Florida Department of Citrus and Viactiv.* Led planning and concept development for the Viactiv promotional elements plan, development of brand standards and integration of cross-functional agencies/partners.* Managed an online cause marketing campaign that included microsite development equipped with commerce reward features that were new to the industry in addition to yearlong fulfillment and legal/rules.
Sarah Gibbs Skills
Sarah Gibbs Education Details
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Master Of Arts In Communication Arts -
Marketing Management/Advertising And Promotion
Frequently Asked Questions about Sarah Gibbs
What company does Sarah Gibbs work for?
Sarah Gibbs works for Washington University In St. Louis
What is Sarah Gibbs's role at the current company?
Sarah Gibbs's current role is Brand Marketing Manager.
What is Sarah Gibbs's email address?
Sarah Gibbs's email address is sa****@****ncy.com
What is Sarah Gibbs's direct phone number?
Sarah Gibbs's direct phone number is +131445*****
What schools did Sarah Gibbs attend?
Sarah Gibbs attended Webster University, Missouri State University.
What skills is Sarah Gibbs known for?
Sarah Gibbs has skills like Integrated Marketing, Creative Strategy, Digital Marketing, Advertising, Marketing Strategy, Email Marketing, Creative Direction, Brand Management, Marketing Communications, Online Advertising, Interactive Marketing, Digital Strategy.
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1gmail.com -
Sarah Gibbs
Macomb Township, Mi2gmail.com, mdtmi.com4 +158679XXXXX
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Sarah Richhart
Dallas-Fort Worth Metroplex2jameswwilson.com, jameswwilson.com -
Sarah Gibbs
San Jose, Ca6prahs.com, eclinicalsol.com, yahoo.com, yahoo.com, yahoo.com, takeda.com2 +140829XXXXX
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