- Manages marketing budget and campaign/channel strategy, working with internal and external partners to drive brand positioning and execute integrated marketing campaigns.- Responsible for product innovation strategy and pipeline, working with internal production team and external contract manufacturers on incremental product launches.- Manager for marketing team, including Digital Marketing and Consumer + Customer Relations Specialists, as well as external agencies and partners.- Implemented a conversion-focused website redesign, doubling .com sales over two years while expanding contribution margin by nearly 5 points.- Led a packaging and logo refresh, increasing consistency and brand recognition across product lines.

- Implemented email strategy, including campaign calendar and automated flows, doubling email sales contribution.- Executed growth marketing strategy, including direct mail, affiliate and podcast ads.- Conducted detailed consumer research through surveys and customer interviews.- Worked with Sales team to create branded content for retail partners, brand website, emails, partnerships, and advertisements.- Developed and maintained marketing and promotional calendar, including popular CBD refill events at over 25 retail partners.

- Partnered with founders to create brand identity and set market position, contributing to a highly anticipated launch featured in national news outlets. - Launched brand and built strong online presence from the ground up, including website and social media, supporting 5 restaurant location openings in under 2 years.- Oversaw all marketing channels, including traditional marketing campaigns, digital marketing, advertising, PR, influencer and brand partnerships. - Project managed all seasonal menu updates, assuring smooth, consistent launches across brick and mortar, website, and app channels.- Created and maintained a consistent brand voice, writing all customer-facing content and internal communications.

- Responsible for ideation and management of an aggressive calendar of retail marketing campaigns. - Managed the cross-functional implementation of all marketing initiatives, including product launches, promotional activities and brand-building campaigns. - Oversaw writing team responsible for all customer-facing communications, including product descriptions, in-store signage, web copy, brochures and all content marketing. - Updated company mission statement, corporate values, brand voice and copy guidelines.

- Senior copywriter responsible for all customer-facing content, including product names, descriptions, signage and emails. - Oversaw all internal communications (i.e. Employee handbooks, newsletters and product briefs). - Collaborated with design team on cohesive seasonal themes and brand storytelling.