- Align StubHub and client's objectives to drive effective marketing campaigns, areas of opportunity and deeper brand integration. - Leverage analytics and consumer insights to drive partner profitability. - Manage internal and external stakeholders to create compelling storylines and drive campaigns to completion. - Support partnerships and corporate initiatives through consultancy, reporting and key insights to meet KPIs. - Drive go-to-market strategies in collaboration with stakeholders across business development, finance, marketing, PR, product and engineering.- Develop compelling audience-specific positioning and product marketing messages around key moments in specific DMAs.

- Vetted and drove partner renewals, determining strategic sponsorship assets and valuation. - Maximized partner relationships through education of brand strategy, values, and benefits, resulting in partners serving as Industry advocates. - Worked with Leaders and internal teams including product, brand, legal, PR, finance and creative agencies to launch integrated campaigns and drive revenue.

Briefed in-house creative team and external agencies, project managed sponsorship assets across StubHub portfolio (NFL, NBA, NHL, MLS, NCAA) and collaborated on creative input, development and execution to ensure brand and campaign alignment.

Oversaw event logistics, branding, operations, and hospitality for Athletic Department events and fundraisers. Targeted Young Alumni segment, and increased participation 50% YoY. Managed event budgets, donor relations and foundation communications.

Assisted with marketing and communications for Athletic Department Foundation. Oversaw game day operations for Men's Basketball Events, including all sponsorship contractual elements, in game entertainment, promotions and hospitality.

Developed and implemented sponsor programs for AT&T, American Airlines, Chick-fil-A and other brands. Worked with Sales Director to create value proposition and quantify partnership opportunities for prospective partners.

Oversaw client branding, promotions and field marketing for independent, experiential event management company. Delivered brand awareness and in market presence for Pop Chips, Mike's Hard Lemonade, Chobani, Lexus and Compari.