Hyundai Kia Genesis

Lindt/Ghiradelli

-Buying National TV (General Market/Hispanic) and FEP/VOD across all Fiat Chrysler brands -Manage Sr. Associates/Associates on all daily tasks-Maintain daypart ownerships to back into purchased GRPs & dollars -Execute and build quarterly options scenarios and communicate to networks-Produce quarterly posts for the clients and manage the teams feedback-Purchase millions of dollars in scatter quarterly-Oversee all marketing executions and sponsorships within assigned networks

FCA/Chrysler-buying National TV (General Market/Hispanic) and FEP/VOD across all Fiat Chrysler brands (Jeep, RAM,Dodge, Maserati, Alfa Romeo, etc)-Created processes for onboarding a new account from the ground up by building budget trackers, daypart scenarios and inventory checklistsInvested Scatter across the marketplace on behalf of 5 different brands - implemented over $30MM at onceAssisted supervisors in executing quarterly optionsSenior Associate, Media Buyer, Mars-Wrigley MAY 2015 – DECEMBER 2018-Purchased media on behalf of Mars-Wrigley within National TV, FEP, Cinema and OOH environments-Delivered over 30 brands each quarter to planned GRP and Reach goals with their own unique goals and KPI’s-Point person for all activations and maintenance pertaining to sports & NFL inventory/spend-Collaborate with sales professionals to maintain strong relationships within the industry-Aided in the approval of Digital and social activations that expand cross-platform (i.e Comic Con)-Led major projects within Tardiis as part of the Mars pitch-Responsible for managing all post-buy and billing obligations-Analyzed upfront and scatter plans and assist supervisors in executing quarterly options-Manage Associates on daily tasks-Hand-selected to reinforce the Novartis team with account maintenance-Guided added value and sponsorships including VMA's, Puppy Bowl, NFL-Assist with monitoring budgets totaling over $350MM annually

Clients: Mars-Wrigley

• Monitor both Citizens Bank/Charter One’s Twitter and Facebook accounts• Respond to and address customer complaints in a seamless manner• Highlight and tag all tweets and comments with their appropriate labels• Create customer care cases for escalation to representatives and help research/resolve them• Strive to make sure the overall customer experience is positive and maintain their relationship with the company

• Coordinated 4 twitter accounts for Tricom Associates, Tricom intern account, and 2 clients• Researched and posted 3-5 tweets per day for various clients • Managed client social media using Instagram, Twitter, Facebook, HootSuite, and Flickr• Communicated directly with press to promote client stories with various local media • Wrote 2 press releases and 3 weekly blogs • Implemented a new website for Labor News• Designed info graphics, press kits, and media lists

• Promoted 12 films via social media (Twitter/Facebook), flyers, brochures and posters• Researched movies to promote to target audiences• Managed the newportFILM Instagram, Facebook, and Twitter accounts• Involved with all marketing and PR decisions/projects• Interacted heavily with participants to increase awareness and expand community participation

• Promoted concerts/events through all sources of social media (Facebook, Twitter, Flickr, HootSuite)• Learned graphic design and photoshop skills, creating flyers, ads, etc.• Heavily interacted with performers and team providing exceptional customer service• Facilitated events, assisting media, manning marketing table, etc.