I lead accounts by collaborating closely across strategy, creative, content, and media to deliver integrated marketing campaigns. In my process, I create tailored strategies that align with business objectives, maintain clear communication with cross-functional teams, and oversee seamless project workflows from inception to completion. With an eye for design, a detailed approach, a passion for collaboration, and a curious mindset, I deliver creative campaigns that resonate with audiences and build lasting partnerships.

I managed communication between all departments, including account, brand strategy, communications, design, digital, and studio teams. As a lead project manager, I ensured teams had the necessary direction, resources, and support to meet milestones. Additionally, I facilitated internal and external meetings to review project status, discuss requirements, present timelines, and ensure stakeholder alignment.

I developed marketing materials and campaigns for the flagship product, Shield Annuities, to effectively communicate product benefits to clients and financial advisors. I collaborated with cross-functional teams to ensure alignment on messaging, compliance, and branding strategies. Additionally, I analyzed market trends and performance metrics to refine marketing strategies and support product growth initiatives.

I led initiatives to identify new business opportunities and drive growth through strategic marketing efforts. I developed and executed comprehensive marketing campaigns, including digital strategies, content creation, and brand positioning, to elevate the agency’s visibility and attract potential clients. I worked closely with teams to align business development goals with marketing strategies, ensuring cohesive and impactful messaging. My skills in creative-problem solving and process implementation helped the agency expand its client base, increase revenue, and strengthen its competitive positioning in the market.

In this role, I identified and pursued new client opportunities to drive growth. I created proposals, presentations, and marketing materials to effectively communicate the agency's services and capabilities. Additionally, I collaborated with the VP of Business Development to manage leads, track opportunities, and ensure seamless communication with prospective clients. Specifically, my experience in development strategy and execution allowed the department to streamline workflows, increase efficiency, and drive higher conversion rates for new business opportunities.

I provided high-level administrative support to the CEO, managing schedules, coordinating meetings, and handling sensitive information with discretion. I organized travel arrangements, prepared reports, and facilitated communication between departments to ensure smooth operations. My proactive approach and attention to detail allowed me to anticipate needs, improve efficiency, and contribute to the overall success of the executive team.

I led fundraising initiatives and donor relations to secure essential financial support for the organization’s programs. By developing and implementing strategies for donor cultivation, stewardship, and acquisition, I ensured strong and lasting relationships with key supporters. I also coordinated grant proposals, events, and campaigns to raise awareness and support. My ability to blend strategic thinking with relationship-building skills significantly contributed to increasing funding, expanding the organization's reach, and enhancing its overall national impact.

I led efforts to build and sustain relationships with members and donors, focusing on cultivating long-term partnerships to support the museum’s mission. I managed fundraising initiatives, including membership programs and special events, while also utilizing marketing strategies to amplify the museum’s message and engage a broader audience. By crafting compelling marketing campaigns, I increased visibility for fundraising efforts and strengthened community engagement. My ability to strategically combine donor relations, marketing tactics, and communications helped boost the museum’s financial support, expand its reach, and elevate its cultural impact.

• Partnered with the Director of the Historic South End district by creating the application and documentation for their first micro-grant events program• Developed district marketing materials for various local events and programs• Conducted research on city projects in outdoor spaces, including public art, social awareness programming, and local entrepreneurial programs

• Managed the care, organization, and documentation of the Appalachian State University permanent art collections.• Oversaw the proper handling, storage, and preservation of art while managing acquisitions and exhibitions.

• Managed safe transportation, installation, and deinstallation of artworks for exhibitions.• Assisted with exhibition preparation, inventory management, and collaborated with curators and artists.• Ensured seamless execution of exhibitions and events at Appalachian State University.

• Managed donor databases and coordinated donor communications and events to support fundraising efforts.• Assisted in grant writing, sponsorship proposals, and stewardship activities to strengthen relationships with supporters.• Worked closely with the development team to plan campaigns and achieve funding goals for exhibitions and programs.