Sarah Haggerty Email and Phone Number

• Develop and execute a comprehensive strategy for virtual events and campus visits geared toward prospective students including a variety of webinars, Q&A sessions, informational presentations, and targeted on-campus programming based on attendee group • Manage and execute targeted micro-events for specialized populations of prospective students, including coordinating logistics, communication strategies, and personalized experiences leading to an average attendance of 95% and enhanced engagement• Support recruitment efforts including extensive in-market events, collaborating with key stakeholders across Ross, and communicating with candidates through the admissions funnel to drive enrollment goals and brand recognition• Oversee and maintain the inaugural scholarship appeal process, ensuring timely review and response to student inquiries, resulting in a streamlined process with the goal to improve student satisfaction and retention

• Collaborate with Director of Communications to develop and execute a comprehensive social media marketing strategies for Central Michigan University’s Undergraduate Admissions Department• Manage and curate engaging content including posts, stories, pictures, graphics, and videos resulting in a 47% increase in brand awareness• Stay up-to-date with industry trends and emerging social media platforms to continually innovate and improve social media strategies

• Increased overall student enrollment of first-year students within Oakland County by 12% thru various recruitment efforts including personalized communications, recruitment events, high school visits, and social media• Plan, execute, and manage multiple university events in the Metro-Detroit area to promote CMU and connect with potential students including partnerships with the CMU Alumni Association and financial aid department• Met and exceeded enrollment goals set by the CMU Board of Directors and admissions leadership • Provide Admissions counseling sessions for students in one on one setting focusing on career aspirations, academic goals, and scholarship application process • Organize recruitment events and maintain a budget of $10,000 • Use university software to conduct analysis of student population to determine goals and execute strategic territory plans including Slate and Power BI• Actively promotes and educates about university in both one-on-one meetings with students and large-scale group presentations • Review and render admission decisions for students efficiently during peak and off-peak season

• Analyze and assess individual data sets to accurately determine a customer’s return on investment when providing financing options• Create and develop relationships with selling dealerships virtually while interpreting customer data and creating practical solution to ensure funding and maintain high dealer satisfaction • Determined documents are compliant within policy in an effective manner to providing funding in a efficient and correct manner

•Manage territory of 14 to 17 retail stores across New Jersey, New York City and Long Island to implement brand awareness, brand education, and sales techniques with over 400 beauty advisors •Customized learning objectives and training for individual stores and advisors to ensure education retention, brand recognition, and product knowledge•Analyze weekly sales averaging 20k, territory output and industry trends to increase sales by an average of 50%, with 175% increase in Q1 2020•Collaborate with the sales team to create brand campaigns and conduct retention training to connect with cross-functional teams at a store level, increasing brand recognition by 25% in a period of 8 months•Present results and findings to all four members of the sales team and the Director of Sales and Education to influence overall strategy, provide insight and understanding of the industry at a client level •Foster relationships with brick and mortar store leadership at all levels to develop partnership opportunities while addressing individual store growth plans and needs •Hire and manage a freelance team to support field-driven events, sales across the territory and increase brand awareness to clients and store teams•Plan and Execute personal appearance events with Director of Sales and Education and CEO’s in domestically and international brick and mortar stores

•Managed and educated 8 team members through demand planning and individual coaching to increase sales per service (store products and services) •Analyzed and reviewed performance data of advisors to create weekly, targeted improvement plans and sales tracking sheets, resulting in a 100% increase in sales per client interaction•Led sales initiatives to increase store traffic, including using technology-driven campaigns and print materials•Managed weekly review sessions of store sales and reported results to Store and Regional Leadership• Assist Beauty Manager with additional management and operational task to provide the highest customer service quality and experience possible.

• Managed 8 team members on sales performance, rewards program registrations, and other company programs, such as credit applications through coach methods• Collaborated with Store Leadership, Regional Leadership, and Sephora Leadership to increase brand recognition, customer satisfaction (by 20% over 4 months), and retention score∙ Create weekly reports for Regional Managers to demonstrate store sales, team approachability, and overall service results as a store to help set SMART store goals for the week∙Coach Operations Manager on core standards, merchandising, overall operational tasks, and coaching store associates on selling techniques and customer service skills.

• Coordinated with Beauty Manager to execute operational task in a timely and effective manner, including but not limited to floor sets, inventory, and daily logistical tasks• Planned and performed monthly marketing visual and merchandise changes to provide a simplistic and enjoyable shopping experience for clients• Assisted Senior Education Consultant and Beauty Manager with coaching and educating team members as well as other managerial tasks