I specialise in membership engagement and events management, focusing on developing and implementing strategies for member acquisition, renewal, and retention. I plan and execute innovative events in collaboration with the Events and Membership Officer, ensuring they meet organisational needs and add value to our members. By designing tailored campaigns, I effectively attract and retain members while maintaining clear communication through various channels.I analyse data to understand member behaviours and preferences, using these insights to improve our engagement strategies. My role involves collaborating with internal and external stakeholders to align our efforts with broader organisational goals, and I represent QCOSS at industry events to enhance visibility and foster new memberships.I ensure our events and membership services are cost-effective and generate revenue. I lead member retention and acquisition strategies to meet budgeted targets and manage projects from inception to successful completion.Additionally, I identify and cultivate corporate partnerships, creating value propositions and monitoring their success. I lead and mentor team members, setting performance goals aligned with QCOSS strategic objectives. I also drive CRM optimisation to enhance member engagement and data management, ensuring accurate maintenance of member records and interactions.

I successfully grew the business from one clinic to four, and expanding our team from three to 30 staff members. Under my leadership, TPS Health became one of Queensland’s five largest physiotherapy clinics, serving over 150 clients daily.Key achievements include developing and implementing a comprehensive marketing plan that secured a significant contract with Redlands Mater Private Hospital, generating 10-15% of our annual business. I managed the day-to-day operations of four clinics, led the development of strategic, operational, and marketing plans, and ensured clear communication across the organisation.My responsibilities also encompassed overseeing all communications, including website content, promotional materials, and social media, as well as managing HR functions such as recruitment, training, and talent management. I ensured compliance with relevant regulations and ethical standards, and built strong networks across the health and sporting industries.

As the founder and operator of a full-service ICT marketing and lead generation agency, I built the business from scratch into a highly profitable operation and a team of approximately 30 contractors. My leadership was recognised with several prestigious awards, including the Optus ‘Yes Coach’ Small Business Award and the BRW Fast 100, highlighting our status as one of Australia’s fastest-growing businesses.Key achievements include securing preferred marketing contracts with major companies like IBM and overseeing successful lead generation campaigns for over 50 businesses across Australia and New Zealand. I managed the day-to-day operations of the agency, including copywriting, website content, email marketing, and promotional material creation, ensuring high-quality service delivery and client satisfaction.In addition to operational management, I developed and implemented a comprehensive business growth strategy, encompassing PR and strategic marketing initiatives. I built and maintained relationships with some of the biggest technology vendors globally, leveraging their networks to enhance our service offerings. My expertise in strategic planning, team leadership, and client relationship management has been key to the sustained growth and success of the business, culminating in its successful sale in 2012.

In this role, I managed over $2.5M in sponsorships and corporate sales budgets. My role encompassed identifying potential sponsors, negotiating agreements, and ensuring sponsors received their agreed-upon benefits. I developed and implemented sales strategies that increased revenue, identified new revenue streams, and attracted new sponsors through targeted marketing campaigns.I was responsible for creating content for websites, marketing materials, promotions, and events, ensuring alignment with the club’s overall marketing strategy. My duties included overseeing event management, from concept development to logistics coordination, ensuring smooth and successful execution. I collaborated with various departments to align corporate sales and sponsorship activities with the club’s business objectives, ensuring compliance with relevant laws and regulations.My achievements included securing and managing high-value sponsorship relationships, enhancing the club’s visibility and revenue. I developed and maintained strong relationships with sponsors and stakeholders, ensuring high levels of engagement and satisfaction. Through my strategic approach and attention to detail, I contributed significantly to the club's financial growth and brand presence in the market.

I oversaw major events and implemented effective membership strategies. One of my key achievements was overseeing the club's Team of the Century event, which generated $500K for the football club and was the biggest event held until that point.I was responsible for implementing membership strategies that aligned with the overall marketing and business objectives of the club. I collaborated with other departments to ensure that membership campaigns were effective and support retention and recruitment initiatives. Additionally, I conducted market research to identify potential target audiences and ensure that our strategies were tailored to meet their needs.