◦Establish and drive a multi-channel yearly communications strategy including social media and email marketing◦Prepare and manage all online communications material◦Maintain brand integrity across all platforms◦Monitor and analyse the digital marketing performance to optimize campaigns and propose actionable strategies◦Measure KPI's after each event in order to understand overall satisfaction levels and areas of improvement◦Carry out digital strategies involving collaborations with external agents (influencers, partners, etc.)

Creative Business is a degree program focusing on the latest developments in international marketing, media, and communication. With a blend of professional skills highly desired in the creative industries such as advertising, media, and entertainment, design, music, publishing, and fashion, but also used in other organizations and consultancies. The main focus points are laying in the management of the commercial power of creativity, to think strategically and conceptually, and to find innovative ways to solve the challenges of today’s international creative business.

A graduation assignment on the development of a tailor-made Social Media Strategy to increase online engagement for Green Office HU, a platform for sustainability in education and research of the Hogeschool Utrecht.

Responsible for providing support for the design/creative department through a variety of channels, print, digital, web, video, and others as assigned.◦Coordinated project-related events (e.g. ADnight 2019) ◦Prepared images to coincide with social and blog posts◦Assisted with website and blog updates via WordPress◦Assisted with video editing ◦Worked together/experimented to create new ideas for interactive design materials

Relevant course work:◦Graphic Design (developed skills in Illustrator, InDesign & Photoshop)◦Magazine Journalism ( designed a 32-page lifestyle magazine about veganism) ◦Development & Communication ( developed social communication campaign)◦International Relations (evaluated transcontinental relationships) ◦Media Project (manifested narrative storytelling)

Managed day-to-day operations of global social media accounts and created and posted content.◦Worked with content management system Sprinklr to measure analytics, schedule content and monitor community engagement. ◦Increased Instagram followers by 50% over 5 months by researching trends, engaging with online community and implementing content that effectively communicated the brand’s message. ◦Hosted workshops internally on Instagram usage and best practices. ◦Developed and generated content for biggest marketing campaign of the year (Color of the Year 2019)◦Reported social media statistics and results for weekly global editorial meeting.◦Filmed, edited, and created video content for internal and external usage e.g. interview with CEO and community projects.

Helped to promote social and educational development of children in busy homes. ◦Improved German speaking skills, scheduled and coordinated extracurricular activities, assisted with homework, effectively handled interventions between children when disagreements arose.◦Assisted in the adoption process of a three-year-old child between South Africa and France.

Worked closely with lead photographer to ensure a smooth and consistent photoshoot and editing workflow.◦Prepared set and cameras prior to shooting and assisted during shooting, performed editing duties and sorted images using Adobe Photoshop, responsible for set lighting for models, in studio and on location, in charge of keeping all items organized and safe.