Sarah Hoppig Email & Phone Number

Germany

Leverkusen, North Rhine-Westphalia, Germany

With global & local IT initiatives related to the Bayer Pharma commercial data foundation in scope:- Driving the definition and alignment of the capability vision and strategy, including the breakdown into short- and mid-term deliverables for product and project teams. Ensure discussion and prioritisation of new demands within the cross-functional capability team.- Managing budget distribution, adjustments & forecasting within the capability to ensure resource availability according to aligned business priorities.- Tracking progress, risks and challenges for defined deliverables to ensure delivery within time and budget.- Collaborating across capabilities to resolve dependencies and identify synergies.

Leverkusen

Co-leading a dynamic team of 19 internal and 100+ external colleagues, effectively leading the development and enhancement of Bayer Pharma’s commercial data platform & data products. - Overseeing the lifecycle of multiple products, from conception to launch and beyond, while leveraging data insights to drive improvements and strategic decision-making.- Collaborating cross-functionally to align product strategy with business objectives and manage dependencies with other IT products and country organizations effectively.- Managing organizational change to transition into a data mesh setup.

Leverkusen, Nordrhein-Westfalen, Deutschland

Managing the entire product lifecycle of innovative BI solutions that have improved the efficiency of commercial & medical operations.- Guiding the team of internal and external developers to successfully deploy 50+ dashboards and reporting self-service solutions within 1 year.- Introduction of 5 quality gates and further artifacts to lift the product standard and sustainably improve user adoption. - Boosted dashboard performance by over 70%, contributing to a 150% surge in user adoption within a year.- Successfully onboarding 7 new team members by fostering a culture of open communication and team spirit.- Developing and implementing a new access concept to successfully address data privacy requirements & audit findings in balance with user needs.

La Garenne-Colombes, Île-De-France, Frankreich

Developing, implementing, and optimizing an integrated multichannel marketing strategy and platforms in line with patient and business needs.- Migrating and modernizing the website and its searchability, including the launch of a web shop and an interactive radiology learning platform in a highly regulated environment. - Leveraging organic SEO to increase YouTube channel views by 400% within 3 months.- Defining KPIs and developing reporting accordingly, primarily through the Google Analytics suite, for regular, transparent tracking and optimization of digital channel usage.

Leverkusen

Local support to Radiology brand managers and sales force for integrated multi-channel marketing topics & campaigns. - Strategic and operational management of channels including website & web shop, SEO, Veeva CRM, Newsletter incl. A/B testing and webinars. - Contributing to the development of digital solutions / an AI marketplace for the Radiology market as part of a global, cross-functional team.

Berlin

Requirement engineering and design of the global commercial reporting suite as well as the design and development of internal training and communication for the newly created Data Science & Advanced Analytics (DSAA) department.

Berlin

Supporting the Project Management Office as well as the Communications function of the Bayer Pharma global Marketing Operations department.

Berlin / Monheim / Dublin

Master Of Science - Ms, Data Management

Diving the entire data processing lifecycle from data ingestion, processing and storage to analysis and reporting. Mastering data.

Ihk Certified Pharmaceutical Representative (Geprüfte Pharmareferentin)

Bachelor Of Science (B.Sc.), Business Informatics (Wirtschaftsinformatik), 1,7

Bachelor Thesis: "The Digital Divide revisited - Which factors are influencing a successful digitalization in the work context?.