Sarah Horvath Email & Phone Number

Bradenton, Fl, Us

Herndon, Virginia, Us

Created and implemented the comprehensive go-to-market strategy for the entire SaaS organization, with a strong focus on strategic packaging and product positioning. Fostered close collaboration with cross-functional teams, including product management, sales, and marketing, to guarantee the product aligns with market demands and attains business goals. • Product Strategy & Launches - Collaborate with the product management team on new product development and releases, overseeing the cross-functional implementation and execution. • Content Development - Generate compelling content to support marketing initiatives, encompassing blog posts, case studies, how-to guides, webinars, and drip campaigns, designed to have a high impact. • Sales Enablement - Develop sales tools, including battlecards, pitch decks, demo talk tracks, and case studies, by leveraging market research, competitive analysis, market trends, and the product's value proposition. • Positioning & Messaging - Ensure that all content accurately reflects the value proposition and market architecture; optimize website content and provide data-driven recommendations for enhancements. • Customer Engagement - Spearheaded the administration of a customer advisory council, yielding increased customer engagement and improved retention rates.

Saint-Léonard-D'Aston, Québec, Ca

Execution of overall go to market strategy across all departments, overseed B2B product launches, sales training, and promotions while building a brand that exemplifies company’s mission and connects with the values of our customers. Additionally, I held a position on the ALDES NA Leadership team.• Two-time recipient of the AHR Innovation Award in the Ventilation category (2021 & 2022). Led the development of marketing collateral and sales enablement tools to bolster product launches. Additionally, I oversee public relations strategies and manage social media channels across North America.• Managed the overall marketing budget including monthly reconciliation process, forecast reporting, and reallocating funds between departments. • Spearhead the digital transformation of product marketing by implementing enhancements to the website, optimizing SEO, managing PPC campaigns, incorporating BIM configurators, utilizing geofencing, and executing ad retargeting strategies. • Provided pricing guidance by leveraging comprehensive market research, analyzing competitive dynamics, staying attuned to market trends, and conducting a thorough review of sales volume data.• Recruited, trained, and managed a team of three marketing professionals and five customer service agents within the department. This includes task oversight, communication of marketing plans and goals, coaching, disciplinary actions, and development plans.

Charlotte, North Carolina, Us

Led and supported the orthodontic upstream team through global product development, new product launches, global tool kits, messaging, and day-to-day product management activities that drove sales and delighted customers. • Regular cadence of monitoring market and identifying trends via analytics of industry management, field visits, and attending key trade events. • Developed global marketing strategies (branding, pricing, new product rollout, training, and portfolio management).• Supported the QA approval process by owning the project management and marketing tasks (DFU, labeling, collateral, and packaging) of the change control process.

Houston, Texas, Us

Managed national account portfolio (companies over $3 million in revenue) by up selling and cross-selling programs. Forecasted, collected, and distributed over $11.2 million annually in rebates and commissions for our clients. • Supervised onsite team of five that managed vendor partnerships and client relationships resulting in a 10% increase in market share. • Develop and negotiate vendor marketing strategies yielding an additional $200,000+ in profit annually. Strategies included: vendor showcases, webinars, and sponsorship events.• Planning, procurement, and execution of new Ecommerce website. Managed two successful website redesign projects ahead of schedule and under budget.

Houston, Texas, Us

Incorporated and delivered corporate communications, while effectively managing, designing, and producing monthly Town Hall meetings and a franchise electronic newsletter. Developed targeted communication plans and strategies for human resources, encompassing change management, recognition, health, engagement, and safety initiatives. • Advised on crafting messages that connected back to the vision, mission, values, and strategies of the company tailored for different audiences, improving employee engagement, and company operations.• Prepared presentations and speeches for stakeholders to facilitate transparent communication and unify employees in their understanding of company goals.

Phoenix, Arizona , Us

Directed, designed, marketed, and maintained an online sales enablement program. Orchestrated the preparation, coordination, development, and recruitment of Key Opinion Leaders (KOL) and industry experts to deliver 208 online sales training sessions. • Increased member retention by 5% resulting in an additional 7% profitability. • Developed, managed, and grew online Management Development program, resulting in high rates of employee graduation and internal promotion.

Phoenix, Arizona , Us

Built and designed customer facing website on CMS. Prepared, coordinated and presented presentations. Developed revenue opportunities for training and procurement division. • Managed corporate partnerships to maximize relationships and profit for company. • Used comprehensive knowledge of all company services to build new relationships between the software, training, and procurement departments.

Phoenix, Arizona , Us

Examined data to advise solutions specific to sales goals and clients P&L statements while utilizing knowledge of theory, principles and field of specialization. Conducted monthly financial analysis of each franchise within 10 days of the end of the previous month´s activity. • Consulted with 30 home services franchisees´ weekly to define solutions regarding operational challenges through reviewing performance data resulting in 11% bottom line growth. • Analyzed sales reports to determine solutions, such as installation of alternate procedures, changes in processing methods, modification of equipment, and redesign of products and services. • Write, design, and produce franchise training manuals.• Train and advise new Franchise Business Consultants.

New York, Ny, Us

• Manage a team of three or more employees at a time.• Plan and prepare work schedules as well as assign employees to specific duties.• Responsible for recruiting, hiring, and training all new employees.• Reconcile cash with sales receipts, keep operating records, and/or prepare daily record of transactions for corporate headquarters.• Responsible for exceeding budget while keeping expenses below budget.• Ensure compliance of employees with established security, sales and record keeping procedures. • Conduct all monthly loss prevention and human resource audits.